Building brands in emerging markets is akin to navigating a minefield. One faulty step, the entire enterprise blows up in your face and this happens often. To provide an antidote to this challenge, Muyiwa Kayode, CEO, USP Brand Consultancy has... (Continue reading)
TXT Europe, the European operation of TXT Group, a mobile and internet services provider is set to launch the group’s flagship product, Casual Work Market in the European market. Nii Laryea, the Chief Executive Officer of TXT Group is excited... (Continue reading)
Etisalat, the latest entrant to the Nigerian telecom market has launched its 3.75G high speed technology. Wael Ammar, Etisalat’s Chief Commercial Officer in Nigeria says his company’s 3G technology provides support for high data rates that enable video streaming, improved... (Continue reading)
The School of Media and Communication Alumni Association of the Pan African University Lagos has elected a new set of executives to steer its affairs for the next two years. The association’s governing council on Saturday October 29, 2011, elected... (Continue reading)
The African Marketing Business School of the Institute of Direct Marketing of Nigeria, has bestowed Panasonic and Omega Associates Advertising Limited with the honour of Best Electronic Brand and Most Admired Customer Service awards in the integrated marketing communication category... (Continue reading)
It was excitement galore at the Bridge Waters Hotel, Enugu, venue of the 4th prize presentation for the MTN 1 Billion Naira Mega Reward when Nnachebe Ozuluoha, a 17-year old student of Christ the King College, Onitsha, Anambra State, was... (Continue reading)
Blessing Nwobodo Three more people, Joseph Unufore, Chima Amaechi and Obinna Igwe have emerged proud winners of a Toyota Corolla car in the ongoing Star Mega Promo. The trio amidst pomp and cheers were presented with the keys to their... (Continue reading)
The Lagos Advertising and Ideas Festival, LAIF, held recently at the Civic Centre, Victoria Island seems to have reinforced DDB’s dominance of the advertising and creative industry in Nigeria. DDB and its clients, led by MTN, won a total of... (Continue reading)
Moore Advice has been crowned Branding Icon of the Year 2011 at the … Held last week at the Sheraton Hotels, Ikeja, Lagos. Speaking at the presentation ceremony, John Ajayi, publisher, Marketing Edge, explains that the company was singled out... (Continue reading)
Nescafe, a brand on the stable of Nestle Nigeria, last week heightened excitement in its Magic Mug Flight activation campaign as consumers in the Lagos area where taken on rides in hot-air balloons. Tayo Olatunji, Category Business Manager, Nescafe, notes... (Continue reading)