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Islamic Banking: Beyond Religious Sentiments

Written on 19 Aug, 2011 at 17:26 in Cover Feature | viewed 42 times and users have made 0 comments so far

The hoopla about Islamic Banking has gravitated from the sublime to the ridiculous. Ndubuisi Eluwa looks beyond the religious sentiments surrounding this novel banking model to other salient issues. As the controversy rages on, unfortunately at the expense of robust... (Continue reading)

Interest Free Banking: Bedeviled by Poor Communication Strategy?

Written on 19 Aug, 2011 at 17:24 in Cover | viewed 48 times and users have made 0 comments so far

Communication experts and public relations consultants maintain that Sanusi Lamido Sanusi’s efforts at introducing Islamic banking in Nigeria would have met with a warm reception if it was properly communicated to the people. Kenneth O. Eze writes. Sanusi Lamido Sanusi’s... (Continue reading)

Brand Love: Key to Experiential Marketing

Written on 19 Aug, 2011 at 11:07 in Cover Feature | viewed 11 times and users have made 0 comments so far

Kunle Olagesin, the Town Crier CEO/MD, speaks on professionalism. He outlines the salient points of differentiation as event, exploitation, campaign, education, and evaluation. According to him, before now the advertiser was the king in the marketing communications industry. There was... (Continue reading)

Experiential Marketing: The Making of a Goldmine

Written on 19 Aug, 2011 at 11:00 in Cover Feature | viewed 11 times and users have made 0 comments so far

How did the wheel of fortune turn in favour of a relatively relegated strategy among marketing professionals in the last fifteen years? At the recent BrandWagon Roundtable, a bimonthly rendezvous that attracts marketing professionals, Kunle Onime, CEO, Marketing & Promotions... (Continue reading)

Experiential Marketing: The MTN Experience

Written on 19 Aug, 2011 at 10:57 in Cover Feature | viewed 22 times and users have made 0 comments so far

Experiential Marketing as a concept tries to integrate elements of emotions, logic, and general thought processes to connect with the consumer with the goal of establishing the connection in such a way that the consumer responds to a product offering... (Continue reading)

Emotion: Biggest Driver of Experiential Marketing

Written on 19 Aug, 2011 at 10:50 in Cover Feature | viewed 51 times and users have made 0 comments so far

Uzoma Onwuchekwa, Executive Vice President – Commercial, Timbuktu Media The July edition of the BrandWagon Roundtable held at the 1960 Eagles’ Park presented a platform for exciting and intellectual discussions centred on experiential marketing in Nigeria. Uzoma Onwuchekwa, the executive... (Continue reading)

Critical Success Factors: How Professionals are Beating the Nigerian Challenges to Create Winning Brands

Written on 19 Aug, 2011 at 10:41 in Cover Feature | viewed 15 times and users have made 0 comments so far

- Chima Nwuke, Head of Marketing – Consumer Banking W/A, Standard Chartered Bank It was not just all talking Experiential Marketing at the July edition of M2 BrandWagon Roundtable. The last presentation for the night focused on brand owners and... (Continue reading)

Experiential Marketing: The Real Deal?

Written on 19 Aug, 2011 at 10:34 in Cover | viewed 40 times and users have made 0 comments so far

Recently, marketing communications practitioners gathered at the serene conference hall of Hotel 1960 Eagles’ Park, Ikeja, for the July edition of M2 BrandWagon Roundtable. The theme ‘15 Years of Experiential Marketing in Nigeria: from Group Africa to 2011,’ presented a... (Continue reading)

Nokia C2-03 Dual SIM Phone

Written on 17 Aug, 2011 at 18:20 in Brand & Product Reviews | viewed 242 times and users have made 0 comments so far

Foremost telecommunications manufacturer, Nokia recently upped its game with the new series of 40-powered feature phone called the Nokia C3. With features like the Qwerty Keyboard, access to 3 or more social networks. Not too long after, they launched the... (Continue reading)

Majesty Body Spray from Smart Collection

Written on 17 Aug, 2011 at 18:16 in Brand & Product Reviews | viewed 73 times and users have made 0 comments so far

For those who love to smell lovely without the conspicuous perception of wearing a cologne, there is a collection of body spray in town now that is so hot that if you’ve not worn it, you’re not yet in tune... (Continue reading)