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Technology Has Revolutionised the Outdoor Industry

Written on 25 Jan, 2010 at 10:57 in Brand & Product Reviews | viewed 324 times | 1 Comment
Technology+Has+Revolutionised+the+Outdoor+Industry

Richard Oladeinde Vaughan, New Media & Innovations Manager, Corporate Media Ltd., shares his experiences as a fast-rising advertising practitioner since returning to Nigeria. Onyinye Obiweluozor writes. I am Richard Oladeinde Vaughan, the New Media & Innovations Manager of Corporate Media Ltd. My... (Continue reading)

James Ibori: Governor in the Newsroom

Written on 18 Jan, 2010 at 19:18 in Cover | viewed 1,063 times | 1 Comment
James+Ibori%3A+Governor+in+the+Newsroom

Newspaper publication is said to be a trust, not merely a business. It follows that practitioners and investors are expected to be above board to fulfill the trustee responsibilities imposed on them. With the reported personal involvement of James O... (Continue reading)

Why Nestle` Bloon’s Market Adventure Failed

Written on 18 Jan, 2010 at 18:59 in Brand & Product Reviews | viewed 709 times | 6 Comments
Why+Nestle%60+Bloon%27s+Market+Adventure+Failed

Ordinarily, one would have expected a big boost in the marketing and sales of Nestle` Bloon packaged water of the smallest size launched a couple of years ago given the fact that it was targeted at the Nigeria mass market.... (Continue reading)

Media Rewards Diligence

Written on 11 Jan, 2010 at 15:49 in Brand & Product Reviews | viewed 139 times | 0 Comments
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Julius Ogunro started as a journalist in one of the fire brand news magazines in Nigeria, Insider Weekly. His experience there and in the other media outfits he later worked helped prepare him for his present job as the Special... (Continue reading)

Experiential Marketing Needs People that Can Dare

Written on 22 Dec, 2009 at 15:33 in Brand & Product Reviews | viewed 334 times | 1 Comment
Experiential+Marketing+Needs+People+that+Can+Dare

Charles Alade, a Brand Activist and Head of Client Services, Brand Footprint Communications Ltd., shares with Seun Bangudu his passion for experiential marketing and the challenges brand owners face. Owing to the fundamental desire I had for marketing, I studied Marketing... (Continue reading)

The Ultimate Beach Experience

Written on 21 Dec, 2009 at 12:30 in Cover Feature | viewed 186 times | 0 Comments
The+Ultimate+Beach+Experience

The just concluded M2 Bafana Bafana is creating ripples in both the integrated marketing communications industry and Nigeria’s entertainment circuit. In just it fourth season, the annual event has become the reference point in Nigeria’s entertainment calendar, notably because it... (Continue reading)

PR is People Oriented

Written on 16 Dec, 2009 at 9:29 in Brand & Product Reviews | viewed 212 times | 0 Comments
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Dotun Ajiboye set off studying Chemistry before his natural chemistry with PR made him pursue a Masters degree in Marketing. Presently, he heads the Media Relations and Strategy department at BD Consult. He speaks with Chris Olisa on his venture,... (Continue reading)

Abike Dabiri’s Sword of Damocles

Written on 8 Dec, 2009 at 17:31 in Cover | viewed 259 times | 8 Comments
Abike+Dabiri%27s+Sword+of+Damocles

Hon. Abike Dabiri-Erewa’s obnoxious media bill is causing tremendous concerns nationwide, particularly in her primary constituency, the media, and might turn out to the proverbial Sword of Damocles. Joseph Ekeng writes that stakeholders are smelling a rat, mostly with the... (Continue reading)

… Why the Bill Should Not Pass

Written on 8 Dec, 2009 at 17:28 in Cover | viewed 112 times | 0 Comments
...+Why+the+Bill+Should+Not+Pass

Sections 1-7 This Section, which seeks to establish the Nigerian Press and Practice of Journalism Council (NPPJC) and provide for its composition, is by and large the same as the repealed Nigerian Press Council Act of 1992. The establishment of... (Continue reading)

Marketing Chose Me

Written on 8 Dec, 2009 at 16:35 in Brand & Product Reviews | viewed 133 times | 0 Comments
Marketing+Chose+Me

Okwuoma Onwuani, a graduate of Theatre Arts, heads the marketing department of Light-Level Ltd. Like most people, she wanted to practice her course of study but couldn’t. Her dream was doing Life Arts, a dream that has not come to... (Continue reading)

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