The Best is Yet to Come in the Media

Seun Awosika is the producer and presenter of Daily Guide, a magazine programme broadcast on Star 101.5 FM. In this piece, he bares his mind on his passion for the media industry and his hope to see young creative minds... (Continue reading)

The De-Mystification of Brand Soludo

Brand mutation is always a tricky process which can either turn out beneficial, neutral or inimical. The chances of success become slimmer when the playing field is Nigeria’s political waters where successive technocrats have drowned. As Charles Chukwuma Soludo joins... (Continue reading)

Is Toyota Deceiving Nigeria? Last week, Toyota Nigeria Ltd belatedly broke its provoking silence on the global safety recall saga and how it would affect the Nigerian market. Emerging facts appear to uncover more questions than answers on the issue. Kenneth... (Continue reading)

What Takes the Chunk of IMC Budgets for 2010?

Brand custodians and agencies acknowledge the importance of an articulate integrated marketing communication (IMC) plan for brands that want to raise their flags higher. In this piece, Olaseeni Durojaiye, Joseph Ekeng, Yetunde Ogundipe and Onyinye Obiweluozor look at where corporate... (Continue reading)

Blue-chip Companies Appreciate PR More

Aderonke Adebule is the AGM, JSP Communications Consultancy, a thriving marketing communications firm in Lagos. She relates her experiences and journey up the success ladder with Blessing Nwobodo. My name is Aderonke Adebule. I head the Clients Relations Department of JSP... (Continue reading)

Agencies Should Lead Clients To Solutions

Peace Chieke, Head, Strategy, Content & Analysis of FCB Redline, tells his story. He spoke with Olaseeni Durojaiye. I started my career in marketing communications with Crystal Functions. From there I moved on to PREX Advertising. At PREX, I rose to... (Continue reading)

Acquisition by Kraft: What Does the Market Hold for Cadbury?

The historic acquisition of Cadbury International by Kraft Foods Inc. of US has just been concluded. After a five-month siege, Kraft Foods on the 19th of January, 2009 won the highly-publicised battle for Cadbury, turning its hostile approach friendly and... (Continue reading)

AbdulMutallab-gate: How Nigeria Can Manage The Attendant Image Crisis

Olaseeni Durojaiye- The way out of the situation is to be calm and not panic or complain. You keep projecting the good things about Nigeria , like our values and the good things that we stand for. You also need to... (Continue reading)

AbdulMutallab-gate: Damage Control Measures

Olaseeni Durojaiye- No doubt, the botched attempt by Umar Farouk AbdulMutallab to cause the suicide bombing of Northwest Airlines Flight 253 over Detroit, Michigan, last Christmas and the death of about 300 passengers and crew members will continue to generate varied... (Continue reading)

Can SABMiller’s Cassava Beer Make a Change?

When SABMiller, the South African brewing giant, announced its entry into the Nigerian market with a cheap beer in 2009, beer drinkers on the lower rung of the economic ladder almost raised glasses in congratulations. However, long after SABMiller acquired... (Continue reading)