Saturday 31st July
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Our Strength is Meticulous Design of Brand Identity – Ojo
Written on 13 Apr, 2010 at 8:23 in Brand & Product Reviews | viewed 203 times | 3 Comments
Ojo is the MD, Ubanbaze, a strategic design and branding company. One thing that fascinates whoever comes in contact with him is his level of expertise and broad knowledge within and beyond the design industry. Another is the fact that... (Continue reading)
Competing Brands on the Back-to-Back Run
Written on 6 Apr, 2010 at 17:27 in Cover | viewed 188 times | 0 Comments
Brand and media buyers agree that the media can make or mar a brand, so concerted efforts are made to ensure a brand’s positive presence in the media with a view to getting a fair share of public mind share.... (Continue reading)
It Is Wrong To Say That People On The Client’s Side Are Creatively Lazy – Nwauzor
Written on 6 Apr, 2010 at 17:18 in Brand & Product Reviews | viewed 92 times | 0 Comments
Jude Chiedozie Nwuzor works with the brand management group of Spring Bank Plc. He had previously worked as a brand writer, winning several awards during the time. He shares his passion for building brands with Seeni Durojaiye and advocates balance... (Continue reading)
The Not So Clean Story of a CSR Initiative
Written on 30 Mar, 2010 at 17:48 in Cover | viewed 208 times | 3 Comments
In a bold move to raise the status of its flagship brand, Eko Supreme Resources, owners of So Klin detergent embarked on a CSR project to position the brand as truly supreme. The objective was to help people while simultaneously... (Continue reading)
Nigeria has an Army of Creative Talents – Okoloko
Written on 30 Mar, 2010 at 8:18 in Brand & Product Reviews | viewed 212 times | 1 Comment
Teddy Okoloko is currently the Assistant Director in charge of Operations and Planning at Integrated Troops. He spoke with Nze Eunice on his passion and aspirations for marketing communications. My name is Teddy Okoloko. I am the Assistant Director in... (Continue reading)
Energy Drinks: Threatened By Health Concerns?
Written on 23 Mar, 2010 at 10:17 in Cover | viewed 502 times | 0 Comments
Between the late 1990s and early 2000s, energy drinks seemed to be all the rage in the Nigerian beverage market. Many brands, both indigenous and foreign, actively jostled to make their presence known in a fiercely contested market. The market... (Continue reading)
Innovation, Key To Clients Loyalty
Written on 23 Mar, 2010 at 9:08 in Brand & Product Reviews | viewed 104 times | 0 Comments
Adetola Adeniyi is MD of CLINCHCOM, a marketing, media and music consulting outfit. He shares with Buki Oyedemi, his passion for the advertising industry and ways small agencies can remain relevant. Our destiny lies in our hands! Some have been lucky... (Continue reading)
Which is Really Real, Harp, Legend or Turbo King?
Currently, many alcoholic beverages in the Nigerian market wear the word ‘real’ as their brand identity. From billboards to television, radio and below-the-line, their vociferous claims of reality stare consumers in the face. Within the beer category, brands like Harp... (Continue reading)
Signage Industry: Viable Yet Unscratched
Written on 15 Mar, 2010 at 18:18 in Brand & Product Reviews | viewed 128 times | 0 Comments
Maduako JohnKenneth or J.K. as he is fondly called by friends and colleagues is the Marketing Manager at Light Level Ltd, a signage manufacturing company. He shares with Ndubuisi Eluwa the challenges of the signage industry in Nigeria. My name is... (Continue reading)
Travails of the Print Media
The print media is obviously facing turbulent times with the frequent collapse of magazines and newspapers. Besides being the oldest of the traditional media, it remains the favourite of the masses and is the most easily accessible especially in sub-Saharan... (Continue reading)
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(4.00 out of 5) - Goodbye To Gulder Max (0.00 out of 5)
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- Branding For Global Competitiveness - 1 votes
- Stout Market: Legend Attacks! - 1 votes
- Goodbye To Gulder Max - 0 votes
- We Have No Financial Links with GM Corp – GM Nigeria - 0 votes
- Everybody Likes Photography; Few Want To Pay For It – OJEIKERE - 0 votes
- Controversy over The Africa Report Rating of Nigerian Banks: HOW BANKS CREATED THE MONSTER - 0 votes
- What Makes The Brand Stand Out? Experts Respond to M2 - 0 votes
- How We Transfered the Star Brand Status to the Consumer – Ted Mukoro - 0 votes
- What Has Daarsat Got To Offer? - 0 votes
- DE-VIRGINING VIRGIN NIGERIA - 0 votes
