- Kenny Badmus, International Chief Imagination Officer, Orange Academy Genevieve became a brand like you seem to think because Oprah interviewed her. Oprah is a personal brand, Oprah has become an enigma and so you know that whatever book Oprah... (Continue reading)
Globacom Nigeria and Etisalat joined the telecoms market in Nigeria well behind other notable competitors but they seem to share similar strategies that appear potent enough to swing the pendulum. Competitors beware! Kenneth O. Eze This week, two late entrants... (Continue reading)
Nze Eunice Onyinyechi On Brand Hit and Misses this week is a brand that has done its homework by finding a unique niche in the condiments market and has been able to bridge that gap by coming up with a... (Continue reading)
Celebrity endorsement is very much the in thing among big organizations opting for fast leverage for their products.For this reason individuals in the entertainment industry with enough charms are smiling to the bank. And what more, many research findings support... (Continue reading)
Samsung and Tecno are two handset brands with similar attributes, yet they present different choices to consumers in Nigeria. Kenneth O. Eze Opening the world’s sixth largest market to the mobile communications world holds lots of potentials and attractions for... (Continue reading)
Maummar Gaddafi, the late Libyan dictator in his 42-year reign, brought great economic, health, and cultural transformation to his oil rich country. Audacious and politically shrewd, he brought Libya shoulder to shoulder with Western states in significant ways but in... (Continue reading)
Democracy has revolutionalised the outdoor industry in Lagos, with the emergence of LASAA, an Agency of the State, that its Local Governments ceded their rights on outdoor advertising regulation and control to. LASAA is engaging the Nigerian Army on ad... (Continue reading)
Ben Elfrink, managing director, First Aluminium Nigeria Plc in this interview shares with Mark John his exciting sojourn in the Nigerian business terrain. Role as managing director of First Aluminium In general of course satisfying all stakeholders in the company,... (Continue reading)
The fedora hat is back in style and getting popular by the day among the male folks, more so than probably any fashion accessory in their wardrobe. It is one accessory when polishing off an executive appearance or hitting the... (Continue reading)
Although the Skype platform has been in existence since 2003, it is gradually gaining huge acceptance among upwardly mobile Nigerians. It is now common place to hear people ask, ‘are you on Skype,’ just like they ask, ‘are you on... (Continue reading)