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‘Genevieve is a Pseudo Brand’

Written on 15 Nov, 2011 at 15:21 in Cover Feature | viewed 16 times and users have made 0 comments so far
'Genevieve is a Pseudo Brand'

- Kenny Badmus, International Chief Imagination Officer, Orange Academy Genevieve became a brand like you seem to think because Oprah interviewed her. Oprah is a personal brand, Oprah has become an enigma and so you know that whatever book Oprah... (Continue reading)

Glo and Etisalat: Game Changers of Similar Colouration?

Written on 15 Nov, 2011 at 13:37 in Brand & Product Reviews | viewed 63 times and users have made 0 comments so far
Glo and Etisalat: Game Changers of Similar Colouration?

Globacom Nigeria and Etisalat joined the telecoms market in Nigeria well behind other notable competitors but they seem to share similar strategies that appear potent enough to swing the pendulum. Competitors beware! Kenneth O. Eze This week, two late entrants... (Continue reading)

TGI’s Hit on Peppe Terra

Written on 15 Nov, 2011 at 13:28 in Brand & Product Reviews | viewed 36 times and users have made 0 comments so far
TGI’s Hit on Peppe Terra

Nze Eunice Onyinyechi On Brand Hit and Misses this week is a brand that has done its homework by finding a unique niche in the condiments market and has been able to bridge that gap by coming up with a... (Continue reading)

The Science Of Celebrity Endorsement

Written on 9 Nov, 2011 at 15:25 in Cover | viewed 40 times and users have made 0 comments so far
The Science Of Celebrity Endorsement

Celebrity endorsement is very much the in thing among big organizations opting for fast leverage for their products.For this reason individuals in the entertainment industry with enough charms are smiling to the bank. And what more, many research findings support... (Continue reading)

Samsung and Tecno: Two Brands, Many Similarities

Written on 9 Nov, 2011 at 14:23 in Brand & Product Reviews | viewed 44 times and users have made 0 comments so far
Samsung and Tecno: Two Brands, Many Similarities

Samsung and Tecno are two handset brands with similar attributes, yet they present different choices to consumers in Nigeria. Kenneth O. Eze Opening the world’s sixth largest market to the mobile communications world holds lots of potentials and attractions for... (Continue reading)

Why Did Gaddafi’s Brand of Welfarism stop Selling

Written on 1 Nov, 2011 at 13:11 in Cover | viewed 25 times and users have made 0 comments so far
Why Did Gaddafi's Brand of Welfarism stop Selling

Maummar Gaddafi, the late Libyan dictator in his 42-year reign, brought great economic, health, and cultural transformation to his oil rich country. Audacious and politically shrewd, he brought Libya shoulder to shoulder with Western states in significant ways but in... (Continue reading)

Will LASAA Annex the Nigerian Army in Lagos?

Written on 24 Oct, 2011 at 15:19 in Cover | viewed 61 times and users have made 0 comments so far
Will LASAA Annex the Nigerian Army in Lagos?

Democracy has revolutionalised the outdoor industry in Lagos, with the emergence of LASAA, an Agency of the State, that its Local Governments ceded their rights on outdoor advertising regulation and control to. LASAA is engaging the Nigerian Army on ad... (Continue reading)

Nigeria is a Good Country to do Business in – MD, First Aluminium Nigeria

Written on 19 Oct, 2011 at 14:58 in Cover | viewed 103 times and users have made 0 comments so far
Nigeria is a Good Country to do Business in – MD, First Aluminium Nigeria

Ben Elfrink, managing director, First Aluminium Nigeria Plc in this interview shares with Mark John his exciting sojourn in the Nigerian business terrain. Role as managing director of First Aluminium In general of course satisfying all stakeholders in the company,... (Continue reading)

The Fedora Makes A Comeback

Written on 19 Oct, 2011 at 14:51 in Brand & Product Reviews | viewed 15 times and users have made 0 comments so far

The fedora hat is back in style and getting popular by the day among the male folks, more so than probably any fashion accessory in their wardrobe. It is one accessory when polishing off an executive appearance or hitting the... (Continue reading)

With Skype, communication is real

Written on 19 Oct, 2011 at 14:50 in Brand & Product Reviews | viewed 10 times and users have made 0 comments so far
With Skype, communication is real

Although the Skype platform has been in existence since 2003, it is gradually gaining huge acceptance among upwardly mobile Nigerians. It is now common place to hear people ask, ‘are you on Skype,’ just like they ask, ‘are you on... (Continue reading)

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