Saturday 31st July
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The Rebirth of Cinema in Nigeria
Written on 7 Jun, 2010 at 16:03 in Cover | viewed 156 times | 0 Comments
Nigerians are again trooping to the cinemas with the revival of a once lost but greatly loved pastime. With the consequent benefits to the national economy, entertainment industry and social life, not a few people are desirous to see this... (Continue reading)
Bigger Organizations Should Encourage Smaller Ones
Written on 7 Jun, 2010 at 15:59 in Brand & Product Reviews | viewed 44 times | 0 Comments
Temitope Seun-Alaiye is Head Consultant at NeulagosBranio, a young brand identity outfit in Lagos . He shares his industry experience with Ndubuisi Eluwa in this piece. My name is Temitope Seun-Alaiye but people generally call me ‘Alaiye’. By the special grace... (Continue reading)
The Making of Nigeria’s Marketing Ambassador
Written on 10 May, 2010 at 16:23 in Cover | viewed 169 times | 0 Comments
Ikechukwu Kalu, marketing director, Zantel (Zanzibar Telecommunications) takes a look at why some Nigerian supposed big brands have consistently failed to cross the rubicon while taking the trio of O’Lekan Babatunde, Kenneth O. Eze and Ralph Tathagata through his marketing... (Continue reading)
Government Should Set Standards for Imported Blinds – Ajuyah.
Written on 10 May, 2010 at 15:24 in Brand & Product Reviews | viewed 123 times | 3 Comments
Samuel Ajuyah is in charge of Projects and Marketing at Sunlight Blinds Ltd. In this piece, he takes Ndubuisi Eluwa through his ten years experience on the job and the challenges facing the Nigerian window blinds industry. My name is Samuel... (Continue reading)
Kenny Badmus’ Orange Story
Written on 4 May, 2010 at 15:25 in Cover | viewed 142 times | 0 Comments
Beside its complete departure from the norm, the Orange Academy enjoys the kind of perception great brands pay huge sums and commit massive efforts and time to win; yet it’s just three years old. As a follow up to an... (Continue reading)
Teaching and Brand Communications are Interrelated
Written on 4 May, 2010 at 14:15 in Brand & Product Reviews | viewed 86 times | 0 Comments
Edward Ezewele studied English Language and started his career as a teacher before switching to become a brand strategist. He shares with Ralph Tathagata his experiences as a secondary school teacher turned brand strategist. My name is Edward Ezewele. I am... (Continue reading)
Celebrity Endorsement And Scandal: Who Bears the Brunt?
Written on 26 Apr, 2010 at 14:58 in Cover | viewed 409 times | 0 Comments
In the twilights of 2009, world Number One golfer, Tiger Woods was enmeshed in a moral scandal that jeopardized his endorsement deals with many notable brands. While Woods expended considerable fortune and lost public goodwill in the ensuing crisis, it... (Continue reading)
APCON Should Regulate the Industry Better – Oladapo
Written on 26 Apr, 2010 at 14:28 in Brand & Product Reviews | viewed 89 times | 0 Comments
Soneye Oladapo is a copy-writer with Eminent Communications. He spoke with Buki Oyedemi on his passion for advertising and his hopes for a properly regulated body. I am Soneye Oladapo, a copy writer with Eminent Communications. At a time when people... (Continue reading)
Primetime Battle: Guinness vs NB
Written on 19 Apr, 2010 at 15:35 in Cover | viewed 241 times | 0 Comments
Primetime is now a common marker around the globe and this televisual “clock” has become a part of the everyday experience in almost every society. It is not unusual for primetime broadcast networks to attract 85%-90% of the available audience... (Continue reading)
Vivante Media: Is Reality Killing Aspiration?
Written on 13 Apr, 2010 at 8:55 in Cover | viewed 117 times | 0 Comments
The plenitude of fertile minds and vociferous voices have created a marketplace of ideas in the Nigerian media industry. In 2008, Vivante Media, owners of Patito’s Gang, a TV discussion programme, launched a monthly magazine under the brand name, Vivante... (Continue reading)
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