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NCC’s SIM Card Registration: Matters Arising

Written on 15 Apr, 2011 at 11:49 in Cover | viewed 564 times and users have made 0 comments so far

As the second phase of Subscriber Identification Module, SIM card progresses many are worried over NCC’s requirements for the exercise. Ndubuisi Eluwa and Blessing Nwobodo look at some of the foreseeable concerns. Christopher Ezengwa, a petty trader at the Mile... (Continue reading)

Book Title: Branding & Corporate Image Practice in Business

Written on 15 Apr, 2011 at 11:22 in Brand & Product Reviews | viewed 167 times and users have made 0 comments so far

Author: ’Kunle Solanke Reviewer: Eunice Onyinyechi Publisher: Corporate and Personal Image Builders No of Pages: 235 Kunle Solanke is a versatile man who expressed himself writing columns in the then Lagos Weekend and Business Concord as a freelancer writer. He... (Continue reading)

‘Customer Reward is Complex But Beneficial in the Long Term’ – CEO Loyalty Solutions

Written on 5 Apr, 2011 at 10:16 in Cover | viewed 182 times and users have made 0 comments so far

After 15 years of pioneering customer loyalty services in Nigeria, Loyalty Solutions Limited, a Lagos based customer loyalty consulting and management services provider, remains the market leader. Adekolapo Ademola, its CEO, shares with Blessing Nwobodo his perspective on true loyalty/reward... (Continue reading)

Nokia N8

Written on 5 Apr, 2011 at 9:47 in Brand & Product Reviews | viewed 115 times and users have made 0 comments so far

Since its official launch in April 2010, the Nokia N8 continues gaining wide acceptance from consumers who waited for the Symbian Foundation’s follow up to S60 V5 and the Nokia N97. With anodized aluminium body and a 12MP camera with... (Continue reading)

Nike Mercurial Vapor Superfly II Football Books-6

Written on 5 Apr, 2011 at 9:44 in Brand & Product Reviews | viewed 226 times and users have made 0 comments so far

Featuring a unique and distinctive all over black and white print emblazoned across the upper, the Nike Mercurial Vapor Superfly ? Football Boots is unleashed into the wild! For players who demand fast manoeuvring and quicker thinking, the Mercurial Victory... (Continue reading)

Sony Cyber-shot DSC-W7

Written on 4 Apr, 2011 at 16:08 in Brand & Product Reviews | viewed 109 times and users have made 0 comments so far

Digital camera manufacturers seem to be adding to the confusion surrounding the ‘need’ for megapixels by equipping compact consumer models with increased resolution. Sony’s version of this powerful compact camera is the Cyber-shot DSC-W7, a 7.2 megapixel digital camera in... (Continue reading)

What Makes a Fruit Juice Wholesome?

Written on 28 Mar, 2011 at 14:14 in Cover | viewed 395 times and users have made 0 comments so far

The ingredients used in commercial processing of fruit juice in Nigeria still leave many consumers in doubt of the 100 percent organic claims some manufacturers of fruit juice brands make. Ralph Tathagata In a bit of a dilemma, Francis Mebai... (Continue reading)

Professional Confidence, Metrics and Technophobia: The Three Problems of Marketing in Nigeria

Written on 24 Mar, 2011 at 18:39 in Cover | viewed 281 times and users have made 0 comments so far

With the intention of developing and inspiring a generation of marketers who practice marketing properly and to make available world-class qualifications such as the CIM Professional Marketing qualifications, Simon Page Business School has extended its operations to Lagos having been... (Continue reading)

Samsung Chat 322

Written on 24 Mar, 2011 at 17:24 in Brand & Product Reviews | viewed 152 times and users have made 0 comments so far

Samsung Chat 322 is an affordable messaging phone with dual-SIM, dual-standby support. It features a full QWERTY keyboard, which makes typing messages easy and fast. It also supports push email, instant messaging, and social networking to enable users keep in... (Continue reading)

BrandWagon Redefines Political Marketing in Nigeria

Written on 24 Mar, 2011 at 16:39 in Cover | viewed 203 times and users have made 0 comments so far

BrandWagon, a thought leadership roundtable organised by M2, reexamines political branding in Nigeria. Taking political marketing from a nuts-and-bolts approach, experts x-ray the challenges of properly branding politicians and their trade in Nigeria to the benefit of the electorate. The... (Continue reading)