Adetola Adeniyi is MD of CLINCHCOM, a marketing, media and music consulting outfit. He shares with Buki Oyedemi, his passion for the advertising industry and ways small agencies can remain relevant. Our destiny lies in our hands! Some have been lucky... (Continue reading)
Maduako JohnKenneth or J.K. as he is fondly called by friends and colleagues is the Marketing Manager at Light Level Ltd, a signage manufacturing company. He shares with Ndubuisi Eluwa the challenges of the signage industry in Nigeria. My name is... (Continue reading)
Seun Awosika is the producer and presenter of Daily Guide, a magazine programme broadcast on Star 101.5 FM. In this piece, he bares his mind on his passion for the media industry and his hope to see young creative minds... (Continue reading)
Aderonke Adebule is the AGM, JSP Communications Consultancy, a thriving marketing communications firm in Lagos. She relates her experiences and journey up the success ladder with Blessing Nwobodo. My name is Aderonke Adebule. I head the Clients Relations Department of JSP... (Continue reading)
Peace Chieke, Head, Strategy, Content & Analysis of FCB Redline, tells his story. He spoke with Olaseeni Durojaiye. I started my career in marketing communications with Crystal Functions. From there I moved on to PREX Advertising. At PREX, I rose to... (Continue reading)
When SABMiller, the South African brewing giant, announced its entry into the Nigerian market with a cheap beer in 2009, beer drinkers on the lower rung of the economic ladder almost raised glasses in congratulations. However, long after SABMiller acquired... (Continue reading)
Richard Oladeinde Vaughan, New Media & Innovations Manager, Corporate Media Ltd., shares his experiences as a fast-rising advertising practitioner since returning to Nigeria. Onyinye Obiweluozor writes. I am Richard Oladeinde Vaughan, the New Media & Innovations Manager of Corporate Media Ltd. My... (Continue reading)
Ordinarily, one would have expected a big boost in the marketing and sales of Nestle` Bloon packaged water of the smallest size launched a couple of years ago given the fact that it was targeted at the Nigeria mass market.... (Continue reading)
Julius Ogunro started as a journalist in one of the fire brand news magazines in Nigeria, Insider Weekly. His experience there and in the other media outfits he later worked helped prepare him for his present job as the Special... (Continue reading)
Charles Alade, a Brand Activist and Head of Client Services, Brand Footprint Communications Ltd., shares with Seun Bangudu his passion for experiential marketing and the challenges brand owners face. Owing to the fundamental desire I had for marketing, I studied Marketing... (Continue reading)