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Innovation, Key To Clients Loyalty

Written on 23 Mar, 2010 at 9:08 in Brand & Product Reviews | viewed 104 times | 0 Comments
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Adetola Adeniyi is MD of CLINCHCOM, a marketing, media and music consulting outfit. He shares with Buki Oyedemi, his passion for the advertising industry and ways small agencies can remain relevant. Our destiny lies in our hands! Some have been lucky... (Continue reading)

Signage Industry: Viable Yet Unscratched

Written on 15 Mar, 2010 at 18:18 in Brand & Product Reviews | viewed 128 times | 0 Comments
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Maduako JohnKenneth or J.K. as he is fondly called by friends and colleagues is the Marketing Manager at Light Level Ltd, a signage manufacturing company. He shares with Ndubuisi Eluwa the challenges of the signage industry in Nigeria. My name is... (Continue reading)

The Best is Yet to Come in the Media

Written on 9 Mar, 2010 at 19:06 in Brand & Product Reviews | viewed 80 times | 0 Comments
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Seun Awosika is the producer and presenter of Daily Guide, a magazine programme broadcast on Star 101.5 FM. In this piece, he bares his mind on his passion for the media industry and his hope to see young creative minds... (Continue reading)

Blue-chip Companies Appreciate PR More

Written on 15 Feb, 2010 at 10:48 in Brand & Product Reviews | viewed 183 times | 0 Comments
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Aderonke Adebule is the AGM, JSP Communications Consultancy, a thriving marketing communications firm in Lagos. She relates her experiences and journey up the success ladder with Blessing Nwobodo. My name is Aderonke Adebule. I head the Clients Relations Department of JSP... (Continue reading)

Agencies Should Lead Clients To Solutions

Written on 9 Feb, 2010 at 12:35 in Brand & Product Reviews | viewed 195 times | 1 Comment
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Peace Chieke, Head, Strategy, Content & Analysis of FCB Redline, tells his story. He spoke with Olaseeni Durojaiye. I started my career in marketing communications with Crystal Functions. From there I moved on to PREX Advertising. At PREX, I rose to... (Continue reading)

Can SABMiller’s Cassava Beer Make a Change?

Written on 25 Jan, 2010 at 11:08 in Brand & Product Reviews | viewed 681 times | 1 Comment
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When SABMiller, the South African brewing giant, announced its entry into the Nigerian market with a cheap beer in 2009, beer drinkers on the lower rung of the economic ladder almost raised glasses in congratulations. However, long after SABMiller acquired... (Continue reading)

Technology Has Revolutionised the Outdoor Industry

Written on 25 Jan, 2010 at 10:57 in Brand & Product Reviews | viewed 325 times | 1 Comment
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Richard Oladeinde Vaughan, New Media & Innovations Manager, Corporate Media Ltd., shares his experiences as a fast-rising advertising practitioner since returning to Nigeria. Onyinye Obiweluozor writes. I am Richard Oladeinde Vaughan, the New Media & Innovations Manager of Corporate Media Ltd. My... (Continue reading)

Why Nestle` Bloon’s Market Adventure Failed

Written on 18 Jan, 2010 at 18:59 in Brand & Product Reviews | viewed 709 times | 6 Comments
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Ordinarily, one would have expected a big boost in the marketing and sales of Nestle` Bloon packaged water of the smallest size launched a couple of years ago given the fact that it was targeted at the Nigeria mass market.... (Continue reading)

Media Rewards Diligence

Written on 11 Jan, 2010 at 15:49 in Brand & Product Reviews | viewed 140 times | 0 Comments
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Julius Ogunro started as a journalist in one of the fire brand news magazines in Nigeria, Insider Weekly. His experience there and in the other media outfits he later worked helped prepare him for his present job as the Special... (Continue reading)

Experiential Marketing Needs People that Can Dare

Written on 22 Dec, 2009 at 15:33 in Brand & Product Reviews | viewed 334 times | 1 Comment
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Charles Alade, a Brand Activist and Head of Client Services, Brand Footprint Communications Ltd., shares with Seun Bangudu his passion for experiential marketing and the challenges brand owners face. Owing to the fundamental desire I had for marketing, I studied Marketing... (Continue reading)

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