Brand & Product Reviews

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Chivita Active Facebook Presence: A Hit

Nze Eunice Successful business owners know that they must be adaptable and open to learning to be successful in today’s market place. The prolific use of the internet, both by businesses and most importantly, by prospective customers, is a blessing... (Continue reading)

Bournvita and Milo: Two Brands in Rejuvenation Race

Bournvita and Milo: Two Brands in Rejuvenation Race

The two major contenders in the cocoa beverage drink segment in Nigeria serve it hot in the rat race of brand rejuvenation. Kenneth O. Eze Brands know that fear of competition is not just the beginning of wisdom but of... (Continue reading)

Star and Heineken: Brainstorming an Intra Stable Rivalry

Star and Heineken: Brainstorming  an Intra Stable Rivalry

The blend between politics and economy seems to be brewing hot at the Nigerian Breweries with Star Lager seeming to be at the receiving end. Will the repackaging of Heineken prove the bold masterstroke that drowns ‘shine, shine bobo?’ Kenneth... (Continue reading)

Glo and Etisalat: Game Changers of Similar Colouration?

Glo and Etisalat: Game Changers of Similar Colouration?

Globacom Nigeria and Etisalat joined the telecoms market in Nigeria well behind other notable competitors but they seem to share similar strategies that appear potent enough to swing the pendulum. Competitors beware! Kenneth O. Eze This week, two late entrants... (Continue reading)

TGI’s Hit on Peppe Terra

TGI’s Hit on Peppe Terra

Nze Eunice Onyinyechi On Brand Hit and Misses this week is a brand that has done its homework by finding a unique niche in the condiments market and has been able to bridge that gap by coming up with a... (Continue reading)

Samsung and Tecno: Two Brands, Many Similarities

Samsung and Tecno: Two Brands, Many Similarities

Samsung and Tecno are two handset brands with similar attributes, yet they present different choices to consumers in Nigeria. Kenneth O. Eze Opening the world’s sixth largest market to the mobile communications world holds lots of potentials and attractions for... (Continue reading)

The Fedora Makes A Comeback

The fedora hat is back in style and getting popular by the day among the male folks, more so than probably any fashion accessory in their wardrobe. It is one accessory when polishing off an executive appearance or hitting the... (Continue reading)

With Skype, communication is real

With Skype, communication is real

Although the Skype platform has been in existence since 2003, it is gradually gaining huge acceptance among upwardly mobile Nigerians. It is now common place to hear people ask, ‘are you on Skype,’ just like they ask, ‘are you on... (Continue reading)

Why Men’s Pencil Mouth Jeans are Hot

Why Men’s Pencil Mouth Jeans are Hot

Jeans are pants made from denim. In the 1950s, jeans, originally designed for cowboys, became popular among teenagers. Historic brands includes Levi’s Lee, and Wrangler. Jeans come in various fits, including skinny, tapered, straight, boot cut, Mommy-cut, maternity and flare.... (Continue reading)

All Natural Fruity Muesli

All Natural Fruity Muesli

Nze Eunice Onyinyechi, Ralph Tathagata and Blessing Nwobodo For those who love to start the day in a healthy way, the Word Alive Group, makers of Apha Master’s Breakfast, has released into the market a healthy option called All Natural... (Continue reading)

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