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The Best is Yet to Come in the Media
Written on 9 Mar, 2010 at 19:06 in Brand & Product Reviews | viewed 8 times | 0 Comments
Seun Awosika is the producer and presenter of Daily Guide, a magazine programme broadcast on Star 101.5 FM. In this piece, he bares his mind on his passion for the media industry and his hope to see young creative minds... (Continue reading)
Blue-chip Companies Appreciate PR More
Written on 15 Feb, 2010 at 10:48 in Brand & Product Reviews | viewed 86 times | 0 Comments
Aderonke Adebule is the AGM, JSP Communications Consultancy, a thriving marketing communications firm in Lagos. She relates her experiences and journey up the success ladder with Blessing Nwobodo. My name is Aderonke Adebule. I head the Clients Relations Department of JSP... (Continue reading)
Agencies Should Lead Clients To Solutions
Written on 9 Feb, 2010 at 12:35 in Brand & Product Reviews | viewed 93 times | 0 Comments
Peace Chieke, Head, Strategy, Content & Analysis of FCB Redline, tells his story. He spoke with Olaseeni Durojaiye. I started my career in marketing communications with Crystal Functions. From there I moved on to PREX Advertising. At PREX, I rose to... (Continue reading)
Can SABMiller’s Cassava Beer Make a Change?
Written on 25 Jan, 2010 at 11:08 in Brand & Product Reviews | viewed 266 times | 0 Comments
When SABMiller, the South African brewing giant, announced its entry into the Nigerian market with a cheap beer in 2009, beer drinkers on the lower rung of the economic ladder almost raised glasses in congratulations. However, long after SABMiller acquired... (Continue reading)
Technology Has Revolutionised the Outdoor Industry
Written on 25 Jan, 2010 at 10:57 in Brand & Product Reviews | viewed 143 times | 1 Comment
Richard Oladeinde Vaughan, New Media & Innovations Manager, Corporate Media Ltd., shares his experiences as a fast-rising advertising practitioner since returning to Nigeria. Onyinye Obiweluozor writes. I am Richard Oladeinde Vaughan, the New Media & Innovations Manager of Corporate Media Ltd. My... (Continue reading)
Why Nestle` Bloon’s Market Adventure Failed
Written on 18 Jan, 2010 at 18:59 in Brand & Product Reviews | viewed 245 times | 2 Comments
Ordinarily, one would have expected a big boost in the marketing and sales of Nestle` Bloon packaged water of the smallest size launched a couple of years ago given the fact that it was targeted at the Nigeria mass market.... (Continue reading)
Media Rewards Diligence
Written on 11 Jan, 2010 at 15:49 in Brand & Product Reviews | viewed 64 times | 0 Comments
Julius Ogunro started as a journalist in one of the fire brand news magazines in Nigeria, Insider Weekly. His experience there and in the other media outfits he later worked helped prepare him for his present job as the Special... (Continue reading)
Experiential Marketing Needs People that Can Dare
Written on 22 Dec, 2009 at 15:33 in Brand & Product Reviews | viewed 193 times | 1 Comment
Charles Alade, a Brand Activist and Head of Client Services, Brand Footprint Communications Ltd., shares with Seun Bangudu his passion for experiential marketing and the challenges brand owners face. Owing to the fundamental desire I had for marketing, I studied Marketing... (Continue reading)
PR is People Oriented
Written on 16 Dec, 2009 at 9:29 in Brand & Product Reviews | viewed 157 times | 0 Comments
Dotun Ajiboye set off studying Chemistry before his natural chemistry with PR made him pursue a Masters degree in Marketing. Presently, he heads the Media Relations and Strategy department at BD Consult. He speaks with Chris Olisa on his venture,... (Continue reading)
Marketing Chose Me
Written on 8 Dec, 2009 at 16:35 in Brand & Product Reviews | viewed 98 times | 0 Comments
Okwuoma Onwuani, a graduate of Theatre Arts, heads the marketing department of Light-Level Ltd. Like most people, she wanted to practice her course of study but couldn’t. Her dream was doing Life Arts, a dream that has not come to... (Continue reading)
Hot Topics in Brand & Product Reviews
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(3.00 out of 5) - Hyundai Scores 1st in Imported Units (0.00 out of 5)
- Consumption Tax: Is Fashola Going Too Far? (0.00 out of 5)
- Ariel: In A Bid To Lead (0.00 out of 5)
- Generation Next Is Old School, I Belong To Generation C (0.00 out of 5)
- Blazing the Trail with MegaVision Magazine (0.00 out of 5)
- WOW! Another Innovation? (0.00 out of 5)
- My Passion Is For The Consumer (0.00 out of 5)
- Can ‘Ad On Wheels’ Create Ad Space On Nigerian Roads? (0.00 out of 5)
- Can The Rebranded 5Alive Save the Day? (0.00 out of 5)
- Technology Has Revolutionised the Outdoor Industry - 1 votes
- Hyundai Scores 1st in Imported Units - 0 votes
- Consumption Tax: Is Fashola Going Too Far? - 0 votes
- Ariel: In A Bid To Lead - 0 votes
- Generation Next Is Old School, I Belong To Generation C - 0 votes
- Blazing the Trail with MegaVision Magazine - 0 votes
- WOW! Another Innovation? - 0 votes
- My Passion Is For The Consumer - 0 votes
- Can ‘Ad On Wheels’ Create Ad Space On Nigerian Roads? - 0 votes
- Can The Rebranded 5Alive Save the Day? - 0 votes
