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Brand Extension: Mother Brands in Nigeria, and ill-fated Babies
Written on 2 Feb, 2012 at 17:08 in Cover | viewed 10 times and users have made 0 comments so far
Following the introduction of an extended brand, Harp lime, into the market by Guinness Nigeria, brand analysts are not so sure of its market success and longevity. Linda Omoluabi in this article, examines brand extension as a marketing concept. What... (Continue reading)
How I Midwifed the IMC Industry in Nigeria – Biodun Shobanjo
Written on 25 Jan, 2012 at 14:39 in Cover | viewed 13 times and users have made 0 comments so far
Biodun Shobanjo, one of Nigeria’s finest marketing communications practitioners, has a career spanning broadcasting at the then Nigerian Broadcasting Corporation (NBC), now Federal Radio Corporation of Nigeria (FRCN) and advertising. The arrowhead of Insight Communications, Nigeria’s foremost advertising agency, Shobanjo’s... (Continue reading)
Chivita Active Facebook Presence: A Hit
Written on 25 Jan, 2012 at 13:37 in Brand & Product Reviews | viewed 10 times and users have made 0 comments so far
Nze Eunice Successful business owners know that they must be adaptable and open to learning to be successful in today’s market place. The prolific use of the internet, both by businesses and most importantly, by prospective customers, is a blessing... (Continue reading)
Amin Moussalli: Riding high on a Passion
Written on 21 Dec, 2011 at 11:05 in Cover | viewed 48 times and users have made 0 comments so far
Amin Moussalli is the CEO of three leading radio brands in Nigeria. He founded, the popular Pidgin oriented Wazobia fm, coolfm and more recently, Nigeria Info. Mousali came to Nigeria in 1975 and founded AIM consultants, a company that is... (Continue reading)
The Patriot
Written on 5 Dec, 2011 at 14:13 in Cover | viewed 20 times and users have made 0 comments so far
The late Chukwuemaka Odumegwu Ojukwu committed his entire life to preserving the dignity and seeing to the well being of his people, the Igbos , in this piece, Linda Zannaffe Omoluabi, examines the driving force behind this late Nigerian icon... (Continue reading)
What Next?
Written on 29 Nov, 2011 at 10:33 in Cover | viewed 17 times and users have made 0 comments so far
When Next newspaper now defunct, hit the news-stand many applauded the team that put it together. Everything about it seemed perfect. From content to layout, down to remuneration of staff ,showed its publisher Dele Olojode was set to redefine the... (Continue reading)
Bournvita and Milo: Two Brands in Rejuvenation Race
Written on 29 Nov, 2011 at 10:24 in Brand & Product Reviews | viewed 87 times and users have made 0 comments so far
The two major contenders in the cocoa beverage drink segment in Nigeria serve it hot in the rat race of brand rejuvenation. Kenneth O. Eze Brands know that fear of competition is not just the beginning of wisdom but of... (Continue reading)
Olisa Adibua: Coming in from the Cold
Written on 22 Nov, 2011 at 19:37 in Cover | viewed 31 times and users have made 0 comments so far
Along with a successful career in radio, Olisa Adibua can take credit as a foremost TV personality .He has played host to big shows on TV such as the first ever Big Brother Nigeria and M-Net’s talent show, Naija Sings... (Continue reading)
Star and Heineken: Brainstorming an Intra Stable Rivalry
Written on 22 Nov, 2011 at 19:24 in Brand & Product Reviews | viewed 47 times and users have made 0 comments so far
The blend between politics and economy seems to be brewing hot at the Nigerian Breweries with Star Lager seeming to be at the receiving end. Will the repackaging of Heineken prove the bold masterstroke that drowns ‘shine, shine bobo?’ Kenneth... (Continue reading)
Genny’s Cutting Edge
Written on 15 Nov, 2011 at 15:28 in Cover | viewed 17 times and users have made 0 comments so far
Ranked recently by Forbes Magazine as one of the 40 most influential celebrities in Africa, Genevive Nnaji has also been tipped as one of the 364 privileged Nigerians to be honored with the Member of the Federal Republic, MFR, Award... (Continue reading)
Hop Topics in Cover
- Acquisition by Kraft: What Does the Market Hold for Cadbury? viewed 3,944 times
- Thomas Iseghohi: From Grace To Grass? viewed 3,336 times
- How Kia Motors Endangers Lives in Nigeria viewed 2,959 times
- James Ibori: Governor in the Newsroom viewed 2,639 times
- Packaged Water: Pure Drink or Pure Hype? viewed 2,472 times
- What Has Daarsat Got To Offer? viewed 2,449 times
- Energy Drinks: Threatened By Health Concerns? viewed 2,322 times
- ADVAN’s Newspaper Circulation Report: Why the Figures Remain Controversial viewed 2,295 times
- Celebrity Endorsement And Scandal: Who Bears the Brunt? viewed 1,890 times
- Pay-TV Market Content War: DStv vs HiTV viewed 1,779 times
- Branding For Global Competitiveness
(5.00 out of 5) - Fast Food: Highway to Food Poisoning? (5.00 out of 5)
- The Nigerian Consumer @ 50 (5.00 out of 5)
- Stout Market: Legend Attacks!
(4.00 out of 5) - Goodbye To Gulder Max (0.00 out of 5)
- We Have No Financial Links with GM Corp – GM Nigeria (0.00 out of 5)
- Everybody Likes Photography; Few Want To Pay For It – OJEIKERE (0.00 out of 5)
- Controversy over The Africa Report Rating of Nigerian Banks: HOW BANKS CREATED THE MONSTER (0.00 out of 5)
- What Makes The Brand Stand Out? Experts Respond to M2 (0.00 out of 5)
- How We Transfered the Star Brand Status to the Consumer – Ted Mukoro (0.00 out of 5)
- Branding For Global Competitiveness - 1 votes
- Fast Food: Highway to Food Poisoning? - 1 votes
- The Nigerian Consumer @ 50 - 1 votes
- Stout Market: Legend Attacks! - 1 votes
- Goodbye To Gulder Max - 0 votes
- We Have No Financial Links with GM Corp – GM Nigeria - 0 votes
- Everybody Likes Photography; Few Want To Pay For It – OJEIKERE - 0 votes
- Controversy over The Africa Report Rating of Nigerian Banks: HOW BANKS CREATED THE MONSTER - 0 votes
- What Makes The Brand Stand Out? Experts Respond to M2 - 0 votes
- How We Transfered the Star Brand Status to the Consumer – Ted Mukoro - 0 votes
