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Brandwagon Short Text
Written on 14 Oct, 2011 at 10:49 in Commentary | viewed 4 times and users have made 0 comments so far
There is the ascendency of women within the IMC industry. They currently are the face and future talent power base of the industry in Europe and increasingly within Nigeria. Recent studies suggest that women being more loyal to their employers,... (Continue reading)
Separating the Boys from the Men, what Distinguishes the Experiential Marketer from the Street Arab?
Written on 14 Oct, 2011 at 10:34 in Commentary | viewed 5 times and users have made 0 comments so far
Kayode Olageshin, CEO, TownCriers In his keynote presentation at the BrandWagon Roundtable, Kayode Olageshin argues that the differentiating factor for professional experimental marketing is that it must add value to business. The topic, ‘Separating the boys from the men; what... (Continue reading)
Ponder On This Series: Personal Brand Goal
Written on 14 Oct, 2011 at 9:10 in Commentary | viewed 4 times and users have made 0 comments so far
Bruno Oaikhinan The ultimate want of any individual, be it employee or self employed, is self actualization. To achieve this want, he/she needs good health, mentorship and salary/reward. Wants are your desires in life. As an individual, my primary want... (Continue reading)
Diary of an Account Manager: There is a bump on the Highway (Part I)
Written on 14 Oct, 2011 at 9:08 in Commentary | viewed 4 times and users have made 0 comments so far
Olufemi Oguntimehin My phone rang that very morning just as I fitted myself into my parking spot at the official car park. Upon a click, I heard the voice of one of my friends, James Oko,n who works with one... (Continue reading)
Brandwagon Short Text
Written on 26 Sep, 2011 at 16:07 in Commentary | viewed 11 times and users have made 0 comments so far
There is the ascendency of women within the IMC industry. They currently are the face and future talent power base of the industry in Europe and increasingly within Nigeria. Recent studies suggest that women being more loyal to their employers,... (Continue reading)
Consumers No Longer Believe in Advertising (2) – Onwuchekwa
Written on 26 Sep, 2011 at 15:50 in Commentary | viewed 19 times and users have made 1 comment so far
Uzoma Onwuchekwa, Executive Vice-President (Commercial), Timbuktu Media. At the last BrandWagon Roundtable on Experiential Marketing, Onwuchekwa asserts that today’s consumers place more value on a brand’s ability to connect to their deepest experiences. If you want to buy a car,... (Continue reading)
The Banana Peel The New LASAA Head Must Be Careful Of – A Candid Advice
Written on 26 Sep, 2011 at 14:19 in Commentary | viewed 9 times and users have made 0 comments so far
Ahlaji Kehinde Olasode As the second term of Babatunde Fashola (SAN) gradually takes shape, likewise the advertisement, control and regulatory agency of Lagos State (LASAA) after the ouster of the pioneer and most controversial managing director of the Agency Mr.... (Continue reading)
The Engineering Of Acceptance and Preference (2)
Written on 26 Sep, 2011 at 14:02 in Commentary | viewed 7 times and users have made 0 comments so far
Deji McWord There are three reasons that can be behind any PR activity: to prevent something from happening, to remedy what has happened and to make something happen. Asides the intent to avert a PR disaster, perception management might be... (Continue reading)
Winny’s Took Care of Me
Written on 26 Sep, 2011 at 13:51 in Commentary | viewed 3 times and users have made 0 comments so far
Two weeks ago, I was at this fast food restaurant in Festac. I thought it was new but my friend who took me there said it’s been there for years now. I ate moin moin with salad while my friend... (Continue reading)
Saucy Attendant at PHCN
Written on 26 Sep, 2011 at 13:43 in Commentary | viewed 5 times and users have made 0 comments so far
With all the money Power Holding Company of Nigeria is making off poor Nigerian masses the leas they could do is hire people with manageable manners if not good manners to attend to customers. Recently I moved into a new... (Continue reading)
Hop Topics in Commentary
- LTV/CAFON Consumer Forum: Raising Consumer Issues in Banking Transactions viewed 11,459 times
- The Lagos Consumer Forum on Aviation Services viewed 10,000 times
- Lagos Consumer Forum on Telecoms Services viewed 5,877 times
- Rebranding, Repositioning or Repairing Nigeria: A Brand Consultant’s View viewed 2,614 times
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype viewed 2,267 times
- 2Face: 10 Years And Still Riding High viewed 2,118 times
- Deregulation of The Oil Sector and Corruption In Nigeria viewed 1,573 times
- Social Media Content Marketing Advantage -Yinka Olaito viewed 1,521 times
- Win the 2010 FIFA World Cup for Your Brand (III) viewed 1,477 times
- Starcomms’ Customer Service Improves viewed 1,338 times
- Personal Branding in Corporate Setting
(5.00 out of 5) - Social Media Content Marketing Advantage -Yinka Olaito (5.00 out of 5)
- Social Media Content Marketing Advantage -Yinka Olaito (5.00 out of 5)
- Personal Branding On Facebook (5.00 out of 5)
- RE: THE WEB IS TOO LARGE TO BE IGNORED (5.00 out of 5)
- Clarifying Your Brand’s Online Objective (5.00 out of 5)
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype (5.00 out of 5)
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype (II) (5.00 out of 5)
- Social Media Is Not A Magic Wand (5.00 out of 5)
- Marketing Communications in the New Decade (5.00 out of 5)
- Personal Branding in Corporate Setting - 1 votes
- Social Media Content Marketing Advantage -Yinka Olaito - 1 votes
- Social Media Content Marketing Advantage -Yinka Olaito - 1 votes
- Personal Branding On Facebook - 1 votes
- RE: THE WEB IS TOO LARGE TO BE IGNORED - 1 votes
- Clarifying Your Brand’s Online Objective - 1 votes
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype - 1 votes
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype (II) - 1 votes
- Social Media Is Not A Magic Wand - 1 votes
- Marketing Communications in the New Decade - 1 votes
