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Back to MTN, and happy

Written on 24 Oct, 2011 at 13:38 in Commentary | viewed 5 times and users have made 0 comments so far
Back to MTN, and happy

My experience lately with Airtel has made me decide to go back to my initial MTN line. I had migrated to the service provider because my friends were all singing its praise, saying that it was better in terms of... (Continue reading)

Ecobank is a Time Waster

Written on 24 Oct, 2011 at 13:28 in Commentary | viewed 4 times and users have made 0 comments so far
Ecobank is a Time Waster

For just a cheque of N182, 000 which I had to withdraw for my boss recently, Ecobank made me to wait for almost 2 hours. On getting to one of its branches on Allen, I met a queue and joined... (Continue reading)

My Embarrassing Moment with Cannon Camera

Written on 24 Oct, 2011 at 13:05 in Commentary | viewed 3 times and users have made 0 comments so far
My Embarrassing Moment with Cannon Camera

I was set to fire on when my Cannon 450D Camera suddenly developed a fault, thus creating an embarrassing moment for me. I was startled when my most trusted Camera let me down for no reason. The Camera just hung... (Continue reading)

Separating the Boys from the Men, what Distinguishes the Experiential Marketer from the Street Arab? (3)

Written on 19 Oct, 2011 at 16:08 in Commentary | viewed 15 times and users have made 0 comments so far
Separating the Boys from the Men, what Distinguishes the Experiential Marketer from the Street Arab? (3)

Kayode Olageshin, CEO, TownCriers In his keynote presentation at the BrandWagon Roundtable, Kayode Olageshin argues that the differentiating factor for professional experimental marketing is that it must add value to business. Again as professionals, we need to ask ourselves who... (Continue reading)

Brandwagon Short Text

Written on 19 Oct, 2011 at 16:04 in Commentary | viewed 3 times and users have made 0 comments so far
Brandwagon Short Text

The call for capacity building in the Nigerian marketing communications industry is one that cannot be ignored. Given the specialised nature of the practice and the perceivable widening skills gap between older practitioners and young executives, many academies and training... (Continue reading)

The Answer is Simple

Written on 19 Oct, 2011 at 14:55 in Commentary | viewed 2 times and users have made 0 comments so far
The Answer is Simple

Bruno Oaikhinan Back in the days when I was in the university, there was this lecturer we all call “Mr. the answer is simple”. No, that was not his real name. He earned the name! He was used to saying,... (Continue reading)

Separating the Boys from the Men, what Distinguishes the Experiential Marketer from the Street Arab? (2)

Written on 14 Oct, 2011 at 11:26 in Commentary | viewed 9 times and users have made 0 comments so far
Separating the Boys from the Men, what Distinguishes the Experiential Marketer from the Street Arab? (2)

Kayode Olageshin, CEO, TownCriers In his keynote presentation at the BrandWagon Roundtable, Kayode Olageshin argues that the differentiating factor for professional experimental marketing is that it must add value to business. The other point of differentiation is that we tend... (Continue reading)

Brandwagon Short Text

Written on 14 Oct, 2011 at 11:23 in Commentary | viewed 7 times and users have made 0 comments so far
Brandwagon Short Text

An immediate consequence of attracting capital into a fragmented market such as ours today will be the drive towards consolidation. Mergers and Acquisitions, as well as strategic alliances have served as effective inorganic strategies for maintaining the longevity of industries... (Continue reading)

POT Series: What’s in the POT Today? Brand Alignment

Written on 14 Oct, 2011 at 11:09 in Commentary | viewed 1 times and users have made 0 comments so far
POT Series: What’s in the POT Today? Brand Alignment

Bruno Oaikhinan Brand alignment is the practice of bringing together what you believe with what your actions show – across your whole organization. This is not just an exercise in consistent communications. It is a deep philosophy of delivering your... (Continue reading)

Airtel Restored and Credited My Line

Written on 14 Oct, 2011 at 11:06 in Commentary | viewed 8 times and users have made 0 comments so far
Airtel Restored and Credited My Line

Recently while trying to load my Airtel telephone line with N500 recharge card, my line was blocked for loading the same card up to four times. I had kept retrying the process because the service was poor and frustrated my... (Continue reading)

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