Tom Denari Why is it that we often don’t appreciate what we’ve got until we lose it? While many people lauded Steve Jobs’ accomplishments as he was building Apple into the world’s most valuable brand, his passing last month was... (Continue reading)
Eric Fulwiler Social media isn’t something we have to learn. We just have to apply what we already know to a new social environment. The same personal qualities and social skills that you (hopefully) learned growing up are what will... (Continue reading)
Bruno Oaikhinan The best way to go about this is to explain using elements we can all relate with, no matter what status or location you are in this world. Every brand whether product or services, personal or corporate requires... (Continue reading)
Matt Wilson It’s easy to understand why Coca-Cola Co. has a popular Facebook page. It’s Coke. Everybody knows Coke. But a white paper from search marketing firm Covario reports that the company’s Facebook page isn’t just popular; it’s the biggest... (Continue reading)
By Ryan Yeoman Many companies know that public relations is an important part of business and that a good reputation is key if they are going to continue to grow and sell products or services. Many go so far as... (Continue reading)
Dave Johnson Over the past 20 years, Dave Johnson has written three dozen books (including the best-selling How to Do Everything with Your Digital Camera), co-hosted a weekly call-in radio show, and covered technology for a long list of magazines... (Continue reading)
Steve Tobak In an era of twenty something entrepreneurs, communication overload, and instant gratification, one thing goes against the societal grain – climbing the corporate ladder. It isn’t quick and, if you try to move it along, chances are it’ll... (Continue reading)
Bruno Oaikhinan Your product or service is the expression of you. In other words, your product or service reflects you. Your product or service tells either your story or the story of your life. There is a big difference between... (Continue reading)
Jim Weiss, CEO of WCG, points out that instability can be a blessing in a disguise as PR professionals can leverage on the nimbleness of the profession to produce better results than the competition in the marketing mix. Agencies must... (Continue reading)
Petya N. Georgieva Aim to be two things: proactive and useful. Being proactive will help you in your client, media, and co-worker relationships—even if it is a simple thing like updating people on the things you’re responsible for before you... (Continue reading)