Commentary

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Who’s the Genius in Our Midst That We’re Not Listening To?

Who's the Genius in Our Midst That We're Not Listening To?

Tom Denari Why is it that we often don’t appreciate what we’ve got until we lose it? While many people lauded Steve Jobs’ accomplishments as he was building Apple into the world’s most valuable brand, his passing last month was... (Continue reading)

10 things your grandmother can teach you about social media

10 things your grandmother can teach  you about social media

Eric Fulwiler Social media isn’t something we have to learn. We just have to apply what we already know to a new social environment. The same personal qualities and social skills that you (hopefully) learned growing up are what will... (Continue reading)

Benefit of the Benefit

Benefit of the Benefit

Bruno Oaikhinan The best way to go about this is to explain using elements we can all relate with, no matter what status or location you are in this world. Every brand whether product or services, personal or corporate requires... (Continue reading)

What makes Coca-Cola’s Facebook page No. 1?

What makes Coca-Cola's Facebook page No. 1?

Matt Wilson It’s easy to understand why Coca-Cola Co. has a popular Facebook page. It’s Coke. Everybody knows Coke. But a white paper from search marketing firm Covario reports that the company’s Facebook page isn’t just popular; it’s the biggest... (Continue reading)

The economics behind hiring a public relations firm

The economics behind hiring a public relations firm

By Ryan Yeoman Many companies know that public relations is an important part of business and that a good reputation is key if they are going to continue to grow and sell products or services. Many go so far as... (Continue reading)

Pro Tip: 10 Essential Keyboard Shortcuts for Microsoft Outlook

Pro Tip: 10 Essential Keyboard Shortcuts for Microsoft Outlook

Dave Johnson Over the past 20 years, Dave Johnson has written three dozen books (including the best-selling How to Do Everything with Your Digital Camera), co-hosted a weekly call-in radio show, and covered technology for a long list of magazines... (Continue reading)

Real-Life Lessons on Climbing the IMC Corporate Ladder

Real-Life Lessons on Climbing the IMC Corporate Ladder

Steve Tobak In an era of twenty something entrepreneurs, communication overload, and instant gratification, one thing goes against the societal grain – climbing the corporate ladder. It isn’t quick and, if you try to move it along, chances are it’ll... (Continue reading)

If you were a brand on a shelf, would you buy yourself?

If you were a brand on a shelf, would you buy yourself?

Bruno Oaikhinan Your product or service is the expression of you. In other words, your product or service reflects you. Your product or service tells either your story or the story of your life. There is a big difference between... (Continue reading)

Brandwagon Short Text

Brandwagon Short Text

Jim Weiss, CEO of WCG, points out that instability can be a blessing in a disguise as PR professionals can leverage on the nimbleness of the profession to produce better results than the competition in the marketing mix. Agencies must... (Continue reading)

7 essential tips for PR newbies

7 essential tips for PR newbies

Petya N. Georgieva Aim to be two things: proactive and useful. Being proactive will help you in your client, media, and co-worker relationships—even if it is a simple thing like updating people on the things you’re responsible for before you... (Continue reading)

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