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Not About Size or Agency Claim

Written on 14 Mar, 2011 at 11:14 in Commentary | viewed 83 times and users have made 0 comments so far

Bet you, the dynamics of the industry are changing! And I think they are changing for good. However, some are bound to be at the receiving end of the paradigm shift. To start with, months have rolled into years when... (Continue reading)

Making Business Sense: Frontline Leadership Vs. Frontline Management

Written on 14 Mar, 2011 at 11:13 in Commentary | viewed 99 times and users have made 0 comments so far

Irene A. Agunbiade There are numerous managers in the world business scene, but only a few are leaders. These two roles, ‘leader’ and ‘manager’ are key players in today’s business world. Leadership and management are terms often confused with one... (Continue reading)

The Place of Market-Perception in Business Success (4)

Written on 14 Mar, 2011 at 11:05 in Commentary | viewed 113 times and users have made 0 comments so far

Suggestive marketing-communication: Most appealing marketing strategies begin by suggestion (from packaging to the final usage of the product-service itself). The advertising industry is knowledgeable on this and is capitalizing on it. It is imperative to include and reflect this suggestiveness... (Continue reading)

Perspectives on Subliminal Marketing

Written on 14 Mar, 2011 at 11:04 in Commentary | viewed 302 times and users have made 0 comments so far

Tomi Ogunlesi Analysts have consistently been unrelenting in the quest to unearth and establish the motivations that lie behind the choices consumers make as well as the sub-conscious factors that propel buying decisions. The foregoing are vital questions marketers ponder... (Continue reading)

P&G Soothes my Nerves

Written on 9 Feb, 2011 at 8:59 in Commentary | viewed 199 times and users have made 0 comments so far

On Saturday, January 29, 2011, I was so determined to do my voter registration that I sacrifised other activities. I set out early with the hope of being the first person to arrive at the venue. To my dismay, I... (Continue reading)

First Bank Prefers Surcharging me on Lost Withdrawal Booklets

Written on 8 Feb, 2011 at 12:18 in Commentary | viewed 179 times and users have made 0 comments so far

Sometime late last year, I misplaced my First Bank savings account withdrawal booklet. Unfortunately for me I didn’t have an ATM card for the account and I needed money badly. I decided to see if I could be allowed to... (Continue reading)

Bank PHB Returned My Money

Written on 8 Feb, 2011 at 12:13 in Commentary | viewed 224 times and users have made 0 comments so far

I stepped into a Bank PHB ATM boot in Allen Avenue, Ikeja to check my balance and make a withdrawal. The ATM confirmed that I had a balance of N1 647.20. Meanwhile, N1,000 was said to be in debit. I... (Continue reading)

Brand Positioning: What’s in a Name?

Written on 31 Jan, 2011 at 16:04 in Commentary | viewed 814 times and users have made 0 comments so far

Tomi Ogunlesi Indeed a whole lot has been said and documented about positioning since those early days (more than two decades ago) when Al Ries and Jack Trout wrote the treatise, ‘Positioning: The Battle for Your Mind’) on the topic.... (Continue reading)

Nigeria’s 10 Marketing Mistakes of 2010 and their Lessons (2)

Written on 31 Jan, 2011 at 15:53 in Commentary | viewed 426 times and users have made 0 comments so far

Being concluding part of the series which began last week. I welcome feedback on this as usual. 1. Daarsat and Dokpesi: The house of High Chief Ailegho Dokpesi raised a lot of dust last year which could easily be described... (Continue reading)

The Place of Market-Perception in Business Success (2)

Written on 31 Jan, 2011 at 15:49 in Commentary | viewed 364 times and users have made 0 comments so far

Tony Ajah In designing marketing strategies for any given product-service, organizations should focus on communicating messages that would impact on the receivers’ perception. And these messages should create vivid images in the minds of the recipients (and equally show them... (Continue reading)