Commentary

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The Debate on the Emerging Middle Class in Nigeria

The Debate on the Emerging Middle Class in Nigeria

SONNY EBHOMENYE There has been some debate in the media about the reliability and validity of the published report by the African Development Bank which was used as a basis for further research by Renaissance Capital, an international investment banking... (Continue reading)

Why You Need that Oil

Blessing Nwobodo It is common to find people who say they can’t use oil on their skin because they have oily skin. The assumption is fielded by the booming skin care industry that would have you believe the same with... (Continue reading)

It’s about our people

It’s about our people

Bruno Oaikhinan It was his fine face that got my attention. Yes, he is an old friend that I had not seen for quite a while. You know how it is, seeing the picture of someone you know on the... (Continue reading)

Business Sophistication (1)

Business Sophistication (1)

TONY AJAH This is the age of human sophistication as evident in every facet of our lives, and this also includes our business lives. The way of doing business in the 80s and 90s are different from what we experience... (Continue reading)

Need Versus Want

Need Versus Want

Bruno Oaikhinan Simply put, a man’s wants are Shelter, food, basic amenities and security. These wants are not demanded for their sakes but for what they can generate. Want and need are like the two sides of the same coin.... (Continue reading)

Boxed Indomie: Food for Hungry Man?

Boxed Indomie: Food for Hungry Man?

Shitta Simisola Indomie noodles is a household brand name which has become a generic name for other brands of noodles.When kids rush to the shop to buy noodles, you cannot help but smile when they shout Indomie, even when they... (Continue reading)

Joe Frazier and Marketing of Boxing

Joe Frazier and Marketing of Boxing

Kenneth O. Eze I subscribe to the feeling that boxing owes its glamour to the duo of Joe Frazier, who recently passed away on November 7, and Muhammed Ali. Both were actors at the famous Fight of the Century at... (Continue reading)

Quintessential Personalities

Quintessential Personalities

Lanre Ijaola Welcome to my world, a world that celebrates excellence, professionalism, best world business practices, a place where ordinary people doing extraordinary things are honored and respected. In developed countries of the world, leadership comes by example. It is... (Continue reading)

Brand Strength in an Uneven Market

Brand Strength in an Uneven Market

Tony Ajah Today, across all industries, there are many similar businesses paddling for survival in the sea of uncertainty. Most of the struggles are borne out of the necessity that the current business experience brings, such as the competitive pressure... (Continue reading)

Are you satisfied with life?

Are you satisfied with life?

Bruno Oaikhinan Not too many people like a few of us can confidently answer the above question. Maybe, I should throw more light on satisfaction and thereafter ask you the question again. Simply put, to be satisfied is to be... (Continue reading)

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