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Branding Intangible Products and Services

Written on 5 Apr, 2011 at 10:21 in Commentary | viewed 314 times and users have made 0 comments so far

The National Institute of Marketing of Nigeria, MIMN held its 2011 brand management conference, in Enugu recently. Akinwole Osewa, managing director/chief executive officer, Landmark Exposures Limited, presented a paper on ‘Branding Intangible Products/Services.’ We serve you an abridged version of... (Continue reading)

Crisis Management in Public Relations Practice: The Shell – Ogoni Experience (II)

Written on 5 Apr, 2011 at 10:18 in Commentary | viewed 252 times and users have made 0 comments so far

PART 1: Corporate Objective and Stakeholder Management By Bolaji Okusaga Public Relations in Organisation/Stakeholder Dialogue Public Relations is the art and science of building relationships. Public Relations engender purposeful communications between an organisation and its publics, it is proactive and... (Continue reading)

Cowbell for Presidency … and I for VP!

Written on 5 Apr, 2011 at 10:14 in Commentary | viewed 238 times and users have made 0 comments so far

If your friend makes a glass of nourishing milk for you, using the dirty water of politics, will you drink it? Well, Cowbell has done just that and if you watched the recent NN24 presidential debate you must have been... (Continue reading)

APCON Forum: Same of the Same or a New Lease of Life

Written on 5 Apr, 2011 at 10:12 in Commentary | viewed 399 times and users have made 0 comments so far

It is a good thing that the Advertising Practitioners Council of Nigeria, APCON seeks ways of reinventing itself and the industry it regulates yearly. The Advertising Standard Panel ASP, established by Act No. 93 of 1992, is a standing statutory... (Continue reading)

Crisis Management in Public Relations Practice: The Shell – Ogoni Experience

Written on 28 Mar, 2011 at 14:17 in Commentary | viewed 220 times and users have made 0 comments so far

PART 1: Corporate Objective and Stakeholder Management By Bolaji Okusaga What is Corporate Objective? Corporate Objective articulates a Company’s manner of doing business and the kind of relationships it needs to create with its stakeholders to deliver on its purpose.... (Continue reading)

Leading High Performance Teams – Performance Management

Written on 28 Mar, 2011 at 14:09 in Commentary | viewed 138 times and users have made 0 comments so far

The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.’ – Michelangelo, Italian sculptor, painter, architect and poet. This is week... (Continue reading)

How Advertising Laid Foundation for Sinking Daniel Brand

Written on 28 Mar, 2011 at 14:08 in Commentary | viewed 118 times and users have made 0 comments so far

Ogun State has been a dynamic political landscape. The current powers that be in the state make it all the more “exciting”. One cannot be certain of anything, anything can happen. The godfather and his godson make the state thick.... (Continue reading)

FirstBank, Please give me my Credit Card

Written on 28 Mar, 2011 at 13:34 in Commentary | viewed 83 times and users have made 0 comments so far

On the 10th of March, I got a text message from FirstBank, Allen branch asking me to come for my ATM card that I requested about a month before that date. Happily, I went to the branch two weeks later... (Continue reading)

Fake Geisha Spoilt My Meal

Written on 28 Mar, 2011 at 13:30 in Commentary | viewed 86 times and users have made 0 comments so far

As a Nigerian consumer, Geisha, one of the popular brands in the tinned fish segment, is a household name that I grew up with. But my recent experience with a fake variant of the Geisha brand was an unpleasant one... (Continue reading)

BrandWagon Redefines Political Marketing in Nigeria

Written on 24 Mar, 2011 at 18:47 in Commentary | viewed 176 times and users have made 0 comments so far

Being concluding part of presentations at the M2 BrandWagon held recently with focus on political branding Tokunbo Modupe, Chair, March BrandWagon and Lead Consultant/CEO of TPT I emphasise the need for practitioners on the cutting-edge of business to see political... (Continue reading)