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… Consumer Views on Telecoms Services

Written on 24 Nov, 2009 at 11:43 in Commentary | viewed 115 times | 0 Comments
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Tope Ogidan: It has become a daily routine for GSM operators to send unsolicited junk messages. I have always found it impossible to call MTN customer service, drop calls are the order of the day. When will MTN stop deducting... (Continue reading)

Should There Have Been A Contest Here In The First Place? (2)

Written on 24 Nov, 2009 at 11:39 in Commentary | viewed 93 times | 1 Comment
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The Nigerian Army, it is understood is set to reap from the national spread of its installations, to ensure aesthetic beauty, healthy environment and improved economy/welfare for officers and men. The appointment of a consultant is understood to be informed... (Continue reading)

Mega Brands in Dire Need of Darwinian Instincts

Written on 24 Nov, 2009 at 11:06 in Commentary | viewed 172 times | 0 Comments
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Aside from other attendant challenges occasioned in the wake of the economic doldrums that are currently being witnessed globally, one other critical challenge facing established businesses and brands world-over is the ruthless onslaught of grossly unfair competitive and unethical practices,... (Continue reading)

Telecoms Services and the Consumer

Written on 24 Nov, 2009 at 11:03 in Commentary | viewed 130 times | 2 Comments
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In less than a decade, our social and economic culture has been drastically transformed, courtesy of the telecommunications revolution. Nigeria has played ‘catch-up’ with the rest of the world so fast; that we rank high in the world in terms... (Continue reading)

The Risks and Rewards of Brand Extension

Written on 23 Nov, 2009 at 17:50 in Commentary | viewed 171 times | 0 Comments
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Ralph Tathagata- The main advantage of a brand extension is that brand owners take the equity/goodwill from an existing brand and use it in another context. If successful, this can save a lot of money because they do not have to... (Continue reading)

BRANDS … NOISE … CONSUMERS AND THEIR REFLEXES

Written on 17 Nov, 2009 at 9:32 in Commentary | viewed 82 times | 0 Comments
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Tricia Ikponmwonba Too many companies confuse dissemination of information with communication. They crank out a steady stream of words and images, but are deaf and blind to the impact these messages are having and their brands suffer as a result of... (Continue reading)

Retaining Your Best Employees (2)

Written on 17 Nov, 2009 at 9:29 in Commentary | viewed 100 times | 0 Comments
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Nike Okunade Motivation: It is common to observe that a motivated employee will want to contribute to work areas outside of his specific job description. Learn to tap into their skills, experience and talents. Employees are excited when you take advantage... (Continue reading)

Starcomms’ Customer Service Improves

Written on 17 Nov, 2009 at 9:26 in Commentary | viewed 451 times | 0 Comments
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Some weeks ago, I catalogued the many service blunders of Starcomms in a piece tagged “Surviving Starcomms Service Delivery Maze”. Many other consumers confirmed the issues I raised in the article, sharing some frustrating experiences especially with the internet service... (Continue reading)

Should There Have Been A Contest Here In The First Place? (1)

Written on 17 Nov, 2009 at 9:21 in Commentary | viewed 99 times | 0 Comments
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I have written once that the new, though unwritten dictum in the outdoor advertising arena in Lagos State is that “the fear of the Lagos State Signage and Advertisement Agency (LASAA) is the beginning of wisdom”. LASAA as an agency by... (Continue reading)

Between Creativity, Inspiration and Sheer Plagiarism (2)

Written on 17 Nov, 2009 at 8:51 in Commentary | viewed 119 times | 0 Comments
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In continuing on this discourse, another salient realization is; ‘there’s absolutely no need to reinvent the wheel, some dude somewhere has set in motion already!’ Quite True! Contrary to how it is often said, it is no longer a global village;... (Continue reading)

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