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Endangered Species! Is There a Future for the IMC Professional?
Written on 30 Jun, 2011 at 12:48 in Commentary | viewed 4 times and users have made 0 comments so far
That is a very good question and one I have asked myself almost daily for the last thirty years or more. Firstly we need to understand what the species are. I believe there are three kinds, the professional, the idealist... (Continue reading)
CPC, NCC save me from SwiftNetworks’ Data Magic
Written on 30 Jun, 2011 at 9:56 in Commentary | viewed 32 times and users have made 0 comments so far
Due to a recent problem with the mast of my regular ISP, I turned to Swift Networks, which promises 4G broadband service. I have used my regular ISP for four years, have three points and been given consistently reliable service.... (Continue reading)
BRT and Change Palaver
Written on 30 Jun, 2011 at 9:41 in Commentary | viewed 19 times and users have made 0 comments so far
When the Lagos State Government introduced the Bus Rapid Transit popularly known as BRT, I am sure it was to aid transportation needs and offer convenience. However, in recent times this supposed pleasing service is no longer what it used... (Continue reading)
Big Ups to GTBank
Written on 30 Jun, 2011 at 9:39 in Commentary | viewed 12 times and users have made 0 comments so far
Two weeks ago, I got an email in my box from Guaranty Trust Bank and I said, ‘this 419ers are at it again.’ I have this habit of going through every email that comes into my inbox whether its a... (Continue reading)
For the Fear of Rapture, They All Joined the BrandWagon!
Written on 29 Jun, 2011 at 12:41 in Commentary | viewed 6 times and users have made 0 comments so far
My attention has been drawn to the comical turn this column has taken lately. Critics have been wondering if yours sincerely is veering into the business of comedy. And my official response? What else can one do at a time... (Continue reading)
Going … Going … and Jimoh Ibrahim Just Bought this Pen!
Written on 29 Jun, 2011 at 9:56 in Commentary | viewed 39 times and users have made 0 comments so far
Barrister Jimoh Ibrahim has been on a row: he has been buying over media enterprises with a view to turning them around. He bought National Mirror, The Sketch and recently Newswatch. The following is a no holds barred interview he... (Continue reading)
Raising an Army of Entrepreneurs in a Corporate Environment
Written on 28 Jun, 2011 at 19:07 in Commentary | viewed 3 times and users have made 0 comments so far
The new era of business has gradually surfaced even beyond what the ordinary eyes and mind could perceive. Like every new thing, we are going to have a more renewed business (and management) systems fashioned to suit the demands of... (Continue reading)
Between Creativity in Marketing Communication and Commercial Success of Brands
Written on 28 Jun, 2011 at 12:12 in Commentary | viewed 83 times and users have made 0 comments so far
Tomi Ogunlesi The traditional notion of creativity, especially within the context of marketing communication, specifically advertising has evolved dramatically over the course of the past few years. Particularly more challenging is the attempt by advertisers at empirical measurement of the... (Continue reading)
Lessons from Nigeria’s 2011 Elections
Written on 28 Jun, 2011 at 12:05 in Commentary | viewed 14 times and users have made 0 comments so far
Nigeria’s general elections lasted the full month of April, throwing in its wake salient PR and marketing lessons. In the days leading to the presidential election, the country looked like a battle ground, with the main candidates making frantic moves... (Continue reading)
Is Jesus the Highest Selling Brand?
Written on 28 Jun, 2011 at 11:56 in Commentary | viewed 6 times and users have made 0 comments so far
Babatunde Adebola …And Jesus missed! Don’t you just wish he lived in the digital age! He would have been on facebook: you and Judas would have sent him a friend request. He would have been on twitter having so many... (Continue reading)
Hop Topics in Commentary
- LTV/CAFON Consumer Forum: Raising Consumer Issues in Banking Transactions viewed 11,459 times
- The Lagos Consumer Forum on Aviation Services viewed 10,000 times
- Lagos Consumer Forum on Telecoms Services viewed 5,877 times
- Rebranding, Repositioning or Repairing Nigeria: A Brand Consultant’s View viewed 2,614 times
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype viewed 2,267 times
- 2Face: 10 Years And Still Riding High viewed 2,118 times
- Deregulation of The Oil Sector and Corruption In Nigeria viewed 1,573 times
- Social Media Content Marketing Advantage -Yinka Olaito viewed 1,521 times
- Win the 2010 FIFA World Cup for Your Brand (III) viewed 1,477 times
- Starcomms’ Customer Service Improves viewed 1,338 times
- Personal Branding in Corporate Setting
(5.00 out of 5) - Social Media Content Marketing Advantage -Yinka Olaito (5.00 out of 5)
- Social Media Content Marketing Advantage -Yinka Olaito (5.00 out of 5)
- Personal Branding On Facebook (5.00 out of 5)
- RE: THE WEB IS TOO LARGE TO BE IGNORED (5.00 out of 5)
- Clarifying Your Brand’s Online Objective (5.00 out of 5)
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype (5.00 out of 5)
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype (II) (5.00 out of 5)
- Social Media Is Not A Magic Wand (5.00 out of 5)
- Marketing Communications in the New Decade (5.00 out of 5)
- Personal Branding in Corporate Setting - 1 votes
- Social Media Content Marketing Advantage -Yinka Olaito - 1 votes
- Social Media Content Marketing Advantage -Yinka Olaito - 1 votes
- Personal Branding On Facebook - 1 votes
- RE: THE WEB IS TOO LARGE TO BE IGNORED - 1 votes
- Clarifying Your Brand’s Online Objective - 1 votes
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype - 1 votes
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype (II) - 1 votes
- Social Media Is Not A Magic Wand - 1 votes
- Marketing Communications in the New Decade - 1 votes
