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Zip Zips Up My Pocket
Written on 17 Aug, 2011 at 13:55 in Commentary | viewed 7 times and users have made 0 comments so far
Not many men or boys have the patience or skills to wash clothes really clean especially when the laundry is plain white vest and briefs. It’s convenient for us to lump them with other family members’ laundry and pray that... (Continue reading)
Stanbic IBTC Bank and the Error of SMS Alert
Written on 17 Aug, 2011 at 13:51 in Commentary | viewed 9 times and users have made 0 comments so far
I find it hard to believe that the last SMS alert I received from my Stanbic IBTC Bank account balance after making an ATM withdrawal could be at variance with the bank’s version of the same account. But it happened.... (Continue reading)
My Airtel Experience
Written on 17 Aug, 2011 at 13:49 in Commentary | viewed 10 times and users have made 0 comments so far
Certain telecommunication companies in Nigeria have the reputation of shady dealings with their numerous customers under the guise of special packages/plans that are designed to defraud them, when in actual fact the customers should be getting one form of reward... (Continue reading)
Brandwagon Shorttakes
Written on 17 Aug, 2011 at 13:32 in Commentary | viewed 6 times and users have made 0 comments so far
Tunde Adetona Business Director, Focused Experiential Marketing Ltd Let me begin by commending the organizers of the last edition of M2 BrandWagon forum with the theme ‘Endangered Species:Is there a future for the IMC Professional?’ I n my opinion, I... (Continue reading)
‘We are Endangered by the Limitation of our Thinking’ – Olagundoye (I)
Written on 17 Aug, 2011 at 13:21 in Commentary | viewed 4 times and users have made 0 comments so far
Wole Olagundoye, Managing Director, EXP Nigeria While digital space may be the new communication buzz, Wole Olagundoye, Managing Director of EXP Nigeria, asserts that the future of IMC rests primarily on practitioners’ thinking. People think digital is the biggest thing... (Continue reading)
Brand Management in the Post Modern Context: Developing an Engaging Brand Narrative
Written on 17 Aug, 2011 at 13:12 in Commentary | viewed 15 times and users have made 0 comments so far
Tomi Ogunlesi One major imperative necessitated by the evolving dynamics of brand and marketing communication in this day and age will be that of influencing the conversation with consumers/target publics so that it reflects one’s brand(s) accurately. This may appear... (Continue reading)
Brandwagon Shorttakes
Written on 17 Aug, 2011 at 12:39 in Commentary | viewed 1 times and users have made 0 comments so far
M2 BrandWagon: Of Friendly Foes And All That Emeka: you must be that guy that slugged it out with us, and carted away the deal at the pitching for the ABC Nigeria Plc. Ad account. You must be from …... (Continue reading)
We Must Tackle the Massive Brain Drain Plaguing the IMC Industry
Written on 17 Aug, 2011 at 12:23 in Commentary | viewed 2 times and users have made 0 comments so far
Steve Babaeko, Creative/Business Director, 141 Worldwide At the Roundtable discussion on the future of the IMC industry, Steve Babaeko emphasizes the need for collaboration among practitioners and investment in human capacity development to survive into the future. Part of the... (Continue reading)
Top Line: AAAN Needs Perception Audit!
Written on 17 Aug, 2011 at 10:38 in Commentary | viewed 6 times and users have made 0 comments so far
O’Lekan Babatunde The 38th AGM of the Association of Advertising Agencies of Nigeria (AAAN) has come and gone. It left in its wake the appointment of a new executive council led by Rufai Ladipo, managing director, STB-McCann, as the new... (Continue reading)
Murdochs, Market Power and Society
Written on 17 Aug, 2011 at 10:31 in Commentary | viewed 6 times and users have made 0 comments so far
Olu Akanmu There has been widespread condemnation of the phone hacking scandal of News of the World, one of the papers in the stable of Rupert Murdoch, the world’s biggest media mogul who controls leading newspaper titles in the UK... (Continue reading)
Hop Topics in Commentary
- LTV/CAFON Consumer Forum: Raising Consumer Issues in Banking Transactions viewed 11,459 times
- The Lagos Consumer Forum on Aviation Services viewed 10,000 times
- Lagos Consumer Forum on Telecoms Services viewed 5,877 times
- Rebranding, Repositioning or Repairing Nigeria: A Brand Consultant’s View viewed 2,614 times
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype viewed 2,267 times
- 2Face: 10 Years And Still Riding High viewed 2,118 times
- Deregulation of The Oil Sector and Corruption In Nigeria viewed 1,573 times
- Social Media Content Marketing Advantage -Yinka Olaito viewed 1,521 times
- Win the 2010 FIFA World Cup for Your Brand (III) viewed 1,477 times
- Starcomms’ Customer Service Improves viewed 1,338 times
- Personal Branding in Corporate Setting
(5.00 out of 5) - Social Media Content Marketing Advantage -Yinka Olaito (5.00 out of 5)
- Social Media Content Marketing Advantage -Yinka Olaito (5.00 out of 5)
- Personal Branding On Facebook (5.00 out of 5)
- RE: THE WEB IS TOO LARGE TO BE IGNORED (5.00 out of 5)
- Clarifying Your Brand’s Online Objective (5.00 out of 5)
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype (5.00 out of 5)
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype (II) (5.00 out of 5)
- Social Media Is Not A Magic Wand (5.00 out of 5)
- Marketing Communications in the New Decade (5.00 out of 5)
- Personal Branding in Corporate Setting - 1 votes
- Social Media Content Marketing Advantage -Yinka Olaito - 1 votes
- Social Media Content Marketing Advantage -Yinka Olaito - 1 votes
- Personal Branding On Facebook - 1 votes
- RE: THE WEB IS TOO LARGE TO BE IGNORED - 1 votes
- Clarifying Your Brand’s Online Objective - 1 votes
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype - 1 votes
- Nigeria at 50: The Timeless Continuum of Lord Lugard’s Stereotype (II) - 1 votes
- Social Media Is Not A Magic Wand - 1 votes
- Marketing Communications in the New Decade - 1 votes
