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Musings on the Nigerian Marketing Communications Industry in 2010

Written on 9 Mar, 2010 at 19:50 in Commentary | viewed 27 times | 0 Comments
Musings+on+the+Nigerian+Marketing+Communications+Industry+in+2010

Aforonwa Chinedu As 2010 unfolds, it is increasingly clear that a new era has begun for the marketing communications industry: It is now fashionable to review IMC budgets downwards; clients are leaning in favour of performance based business relationships, no matter... (Continue reading)

My Toyota Experience: Sharp Thinking, Bad Product?

Written on 9 Mar, 2010 at 19:38 in Commentary | viewed 35 times | 0 Comments
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I bought a Toyota Rav 4 in August 2006 from Elizade Motors. Since it was my first ever brand new car and I had an old car then, I only drove it on special occasions. My first reaction after the... (Continue reading)

Cockroaches in a Clutter: The Place of Alternative Brand Contact

Written on 9 Mar, 2010 at 19:32 in Commentary | viewed 34 times | 1 Comment
Cockroaches+in+a+Clutter%3A+The+Place+of+Alternative+Brand+Contact

Someone recently remarked that present day consumers have literally become cockroaches. You spray them with the ‘new and improved’ formula yet and again but they just keep developing resistance! Clearly, one critical challenge as far as brand communication in these contemporary... (Continue reading)

Parable of the Submarine and the Etisalat Brand

Written on 9 Mar, 2010 at 19:31 in Commentary | viewed 37 times | 0 Comments
Parable+of+the+Submarine+and+the+Etisalat+Brand

You’ll probably be taken aback by the headline wondering what could be the connection between Etisalat and a submarine! The analogy, in my opinion, is aptly given by the brand’s chief custodian. This is quite different from the story told... (Continue reading)

Relationship In Business

Written on 9 Mar, 2010 at 19:09 in Commentary | viewed 20 times | 0 Comments
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Tony Ajah How we are perceived as human beings is becoming increasingly important in business. Relating with people is one of the biggest challenges of most businesses. ‘All of us’, Malcolm Gladwell once taught, ‘gravitate towards things that mean something to... (Continue reading)

Strategic Marketing

Written on 3 Mar, 2010 at 10:39 in Commentary | viewed 29 times | 0 Comments
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Tony Ajah Marketing is a very serious activity and the central part of every business. It is your ability to win in the marketplace that makes you a true business winner. Most business failures known to me are mainly those relating... (Continue reading)

Outdoor Advertising: New Boom or End of the Road?

Written on 3 Mar, 2010 at 10:28 in Commentary | viewed 31 times | 0 Comments
Outdoor+Advertising%3A+New+Boom+or+End+of+the+Road%3F

Stand Up and Be Counted! Having risen from the ashes of self inflicted retrogression accentuated by the Lagos State Signage and Advertising Agency (LASAA), the outdoor sector is poised for steep growth. Already the LASAA incident has taken its toll on... (Continue reading)

PR and Effective Branding Machinery

Written on 3 Mar, 2010 at 10:18 in Commentary | viewed 25 times | 0 Comments
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Olaseeni Durojaiye The concepts of branding and PR are closely related. The job of PR is to encourage the public to have a positive perception of a particular person, company, product or service. Branding on the other hand is the idea... (Continue reading)

2010 - All Eyes on You (V)

Written on 23 Feb, 2010 at 8:58 in Commentary | viewed 56 times | 0 Comments
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Hello there! Sorry for breaking away from our 2010 preview series, All Eyes on You, although not without prior information. Today, I am returning to focus the searchlights on industry associations and what to expect from them in the course... (Continue reading)

Clarifying Your Brand’s Online Objective

Written on 22 Feb, 2010 at 16:54 in Commentary | viewed 65 times | 0 Comments
Clarifying+Your+Brand%27s+Online+Objective

The secret of success in any endeavour is to know what success really means when one sees it. If we ask ten people what is the meaning of success, we are likely to get ten different answers. The tragedy of... (Continue reading)

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