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4 Imperatives for becoming a columnist

Written on 3 Jun, 2009 at 8:00 in Today's Insight | viewed 263 times | 0 Comments

Becoming a columnist is a career goal many writers and journalists aspire to achieve. Columns are usually magazine and newspaper staples, written at specific intervals such as daily or monthly. Columns consume little of a publication’s precious space and devote... (Continue reading)

Losing focus in The hunt for Market share: The Guldermax Story

Written on 1 Jun, 2009 at 9:12 in News | viewed 839 times | 2 Comments
Losing+focus+in+The+hunt+for+Market+share%3A+The+Guldermax+Story

“I WANT A GULDER”  SAYS THE CUSTOMER “WHICH ONE?” ASKS THE BARMAN.   Despite the insistence of marketing experts like Al Ries that extensions weaken brands while contraction strengthens them, many brand owners refuse to see why they should not ‘capitalize on their... (Continue reading)

Hyundai Scores 1st in Imported Units

Written on 15 May, 2009 at 14:49 in Brand & Product Reviews | viewed 274 times | 0 Comments

According to figures released by the Korean Automotive Manufacturers Association (KAMA), Hyundai Motors Nigeria Limited, a big brand in the Nigerian auto industry, imported more vehicles into Nigeria than other Korean brands competing in the country. Hyundai imported... (Continue reading)

5 Questions That Determine If Customers Will Come Back

Written on 15 May, 2009 at 1:40 in Today's Insight | viewed 93 times | 0 Comments
5+Questions+That+Determine+If+Customers+Will+Come+Back

  The best way an entrepreneur can retain dedicated customers is to keep them in mind and think of them as the real business; instead of the product or services offered. However, to keep customers in mind, here are some helpful... (Continue reading)