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Brand Extension: Mother Brands in Nigeria, and ill-fated Babies

Written on 2 Feb, 2012 at 17:08 in Cover | viewed 10 times and users have made 0 comments so far

Following the introduction of an extended brand, Harp lime, into the market by Guinness Nigeria, brand analysts are not so sure of its market success and longevity. Linda Omoluabi in this article, examines brand extension as a marketing concept. What... (Continue reading)

Chidinma Ups her Acts with Kedike Video

Written on 2 Feb, 2012 at 17:06 in News | viewed 3 times and users have made 0 comments so far

The 2010 Project fame Season Three Winner, Chidinma Ekile, recently dropped the video of her new single titled Kedike. The new video which was directed by Clarence Peters also starred Dammy Krane. The love song, a production of the music... (Continue reading)

LASU Repositions to Attract the Rich

Written on 2 Feb, 2012 at 17:04 in News | viewed 3 times and users have made 0 comments so far

The Lagos State University, LASU is being repositioned so that it can regain its pride of place in the comity of leading tertiary institutions and be attractive to all classes of people, especially the affluent. Babatunde Raji Fashola, the Executive... (Continue reading)

Marketing Portal BrandCrunch.com.ng Debuts

Written on 2 Feb, 2012 at 17:03 in News | viewed 2 times and users have made 0 comments so far

BrandCrunch.com.ng, a new signal in brands, marketing and marketing communications journalism has launched its portal, growing Nigeria’s online presence while embracing responsible journalism. Speaking on the portal, O’Lekan Babatunde, Founder/Publisher says BrandCrunch is coming as a revolution in the Brands... (Continue reading)

The Need For The Nigerian Press To Exploit The Benefits Of the FOI Bill

Written on 2 Feb, 2012 at 16:57 in Feature | viewed 6 times and users have made 0 comments so far

The Nigerian media has suffered immensely in the hands of past military dictators. They have fought for press freedom through the years. The (FoI) bill is part of the gains of the fight for press freedom. However, unless the community... (Continue reading)

Is your Office Chair a Seat of Pain?

Written on 2 Feb, 2012 at 16:12 in Commentary | viewed 2 times and users have made 0 comments so far

Blessing Nwobodo It’s the start of a new year, welcome to your official seat of pain called your office chair which you must be confined to in the next over 3 thousand hours. If your job involves sitting in front... (Continue reading)

What will the Fashion trend look like in 2012?

Written on 2 Feb, 2012 at 14:30 in Review | viewed 2 times and users have made 0 comments so far

Blessing Nwobodo Nigerians in general are known to be fashionable people who will stop at nothing to look good. Our taste for fashion is greatly shaped by a number of factors including geographical background, social status etc. Nigerian fashion encompasses... (Continue reading)

Baba Sala’s Son speaks on Musical Career

Written on 2 Feb, 2012 at 14:08 in interview | viewed 6 times and users have made 0 comments so far

Pop Sensation, B’Sala is the son of legendary comedian and film producer Baba Sala, Moses Olaiya Adejumo, B’Sala is a new sensation in Nigerian Hip Pop scene and he has just released a single his album, titled: Follow Me, which... (Continue reading)

Top 5 Crowdsourcing Pitfalls That Can Sink You

Written on 2 Feb, 2012 at 13:57 in Today's Insight | viewed 4 times and users have made 0 comments so far

Wil Merritt Crowdsourcing is a powerful concept. If you’re unfamiliar with the term, it refers to the sourcing of tasks to a group of people or a targeted “crowd.” In today’s digital, socially networked world, organizations and everyday people alike... (Continue reading)

Branded Entertainment as a Marketing Tool

Written on 2 Feb, 2012 at 12:23 in Feature | viewed 8 times and users have made 0 comments so far

Elimihe Osezuah, CEO Elose Plus Media Limited, a branded entertainment outfit, enumerates the intrinsic values of branded entertainment for marketing product brands and services, and as a means of socialization. The marketing convergence of the movie and the corporate world... (Continue reading)