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January, 2010

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Dele Calls out to ANTP Elders

Written on 18 Jan, 2010 at 19:28 in Entertainment | viewed 424 times and users have made 1 comment so far

Star actor, Dele Odule, has described the call by a group in the Association of Nigeria Theatre Art Practitioners (ANTP) asking him to step down from aspiring to be the number one man in the association in favour of his... (Continue reading)

Black Tribe Out with Addicted

Written on 18 Jan, 2010 at 19:25 in Entertainment | viewed 579 times and users have made 1 comment so far

Black Tribe, the musical duo of Abdumalik Usman and Daniel Nwankwo, Has released another album titled “Addicted”. The album features the previously posted song “Trusted Friend” done alongside 2face and Timaya. Black Tribe is an up and coming Rap, R&B/... (Continue reading)

9ice Separates from Wife

Written on 18 Jan, 2010 at 19:22 in Entertainment | viewed 539 times and users have made 1 comment so far

Konga aso crooner, Nice has separated from his wife, Toni Payne, after one and half years of marriage. Information reaching M2 has it that the star’s Public Relations representative officially released a press statement which confirmed that the duo remain... (Continue reading)

James Ibori: Governor in the Newsroom

Written on 18 Jan, 2010 at 19:18 in Cover | viewed 2,639 times and users have made 0 comments so far

Newspaper publication is said to be a trust, not merely a business. It follows that practitioners and investors are expected to be above board to fulfill the trustee responsibilities imposed on them. With the reported personal involvement of James O... (Continue reading)

Evolving Paradigms in Brand Communication

Written on 18 Jan, 2010 at 19:13 in Commentary | viewed 262 times and users have made 0 comments so far

One major imperative necessitated by the evolving dynamics of brand and marketing communication in this day and age will be that of influencing the conversation with consumers/target publics so that it reflects one’s brand(s) accurately. This may appear quite a... (Continue reading)

Mr President: Permission to Use You for a Blackberry Ad

Written on 18 Jan, 2010 at 19:09 in Commentary | viewed 360 times and users have made 1 comment so far

Babatunde Adebola Dear President Umaru Musa Yardua, This article should have been a handwritten letter, sealed in a Dele-Giwa bound envelope, delivered straight to you in a mind blowing manner that will put a hearty smile on your face. However,... (Continue reading)

International Franchising Prospects in Nigeria

Written on 18 Jan, 2010 at 19:04 in Feature | viewed 941 times and users have made 1 comment so far

Generally, franchising is a complete and compact business model that focuses in one particular limited industry area. Though franchising is one of the most successful business models in the world, the strength and management ability of a global brand determines... (Continue reading)

Why Nestle` Bloon’s Market Adventure Failed

Written on 18 Jan, 2010 at 18:59 in Brand & Product Reviews | viewed 2,318 times and users have made 1 comment so far

Ordinarily, one would have expected a big boost in the marketing and sales of Nestle` Bloon packaged water of the smallest size launched a couple of years ago given the fact that it was targeted at the Nigeria mass market.... (Continue reading)

Why Waste LASAA’s Billboards?

Written on 18 Jan, 2010 at 18:52 in Feature | viewed 727 times and users have made 3 comments so far

Looking around in Lagos State, especially in some of the major roads in the city, it will be noticed that some billboards with the Lagos State Signage and Advertising Agency (LASAA) name and logo on it have been standing vacant... (Continue reading)

2010: All Eyes on You (1)

Written on 18 Jan, 2010 at 18:46 in Commentary | viewed 260 times and users have made 1 comment so far

It is indeed gratifying to know that you are there reading this column after absence occasioned by the Christmas/New Year holidays. Do you say ‘but you overshot by one week? Yes you are right! If I am allowed to plagiarize... (Continue reading)