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Advertising Budgets Blamed for Crawling Business
Written on 26 Jan, 2010 at 20:03 in News | viewed 95 times and users have made 0 comments so far
Onyinye Obiweluozor- An outdoor practitioner has blamed the delay in advertising budgets by clients as the major reason business is yet to pick up in the industry. Speaking with M2, Mr. Tunde Adedoyin, Managing Director, Mediaviews Ltd, says the month... (Continue reading)
APCON Lauds UAC/Coca-Cola Efforts
Written on 26 Jan, 2010 at 20:02 in News | viewed 214 times and users have made 0 comments so far
Chris Olisa- The Advertising Practitioners Council of Nigeria (APCON), last week, lauded the efforts of UAC Foods and Coca Cola, saying the two brands have followed due process and have been transparent. During the first monthly draws of the Delicious... (Continue reading)
NBC Directive Brews War Between Independent Producers and TV Stations
Written on 26 Jan, 2010 at 19:59 in News | viewed 204 times and users have made 2 comments so far
Olaseeni Durojaiye- The aftermath of the directive by the Nigerian Broadcasting Commission (NBC) to television stations to air programmes with local content alone on prime time (7pm – 10pm) may be brewing a cold war between some members of the... (Continue reading)
Energy Drinks: Red Bull Inches Closer to the Top
Written on 26 Jan, 2010 at 19:56 in News | viewed 128 times and users have made 0 comments so far
Last week’s M2 weekly open market survey reveals that Red Bull energy drink is gradually inching to take over that segment of the open market. According to traders who spoke to M2, Power Horse is said to be the first... (Continue reading)
Use Product Banning to Encourage Local Production – Experts
Written on 26 Jan, 2010 at 19:55 in News | viewed 126 times and users have made 0 comments so far
Local markets can benefit from better control of supplies by encouraging local production and banning importation of products that can be manufactured locally. This, experts posit is possible if Nigerians show a collective discipline and obedience to rules when bans... (Continue reading)
Airfreshners: Reckitt Benckiser, Sara Lee H&BC Play Major
Written on 26 Jan, 2010 at 19:50 in News | viewed 203 times and users have made 0 comments so far
Last week’s M2 weekly open market survey reveals that Air Wick, a brand on the stable of Reckitt Benckiser and Ambi Pur on the stable of Sara Lee Household and Body Care are the major players in the Airfreshner segment... (Continue reading)
Capri-Sonne Matches On
Written on 26 Jan, 2010 at 19:47 in News | viewed 186 times and users have made 0 comments so far
Despite their cheaper prices, newer brands of fruit juice drinks in 200ml packs are yet to impact on the large market share of Capri-Sonne, a longer standing brand on the stables of Chi Ltd, last week’s M2 weekly open market... (Continue reading)
CNN to Set Up Office at International Media Center
Written on 26 Jan, 2010 at 19:18 in News | viewed 62 times and users have made 0 comments so far
Following the recent launch of Abu Dhai International Media Center, a 200, 000 square-meter campus in the capital city of the United Arab Emirates, officials of Cable Network News (CNN) have announced that it is ready to shift part of... (Continue reading)
Festival of Media Awards Call for Entries
Written on 26 Jan, 2010 at 19:15 in News | viewed 90 times and users have made 0 comments so far
In an effort to showcase creative and effective use of media as well as creative ideas from media owners, organizers of the Festival of Media Awards 2010 are calling for submission of entries. Speaking on what relevance the awards has... (Continue reading)
AbdulMutallab-gate: Damage Control Measures
Written on 26 Jan, 2010 at 18:49 in Cover Feature | viewed 319 times and users have made 1 comment so far
Olaseeni Durojaiye- No doubt, the botched attempt by Umar Farouk AbdulMutallab to cause the suicide bombing of Northwest Airlines Flight 253 over Detroit, Michigan, last Christmas and the death of about 300 passengers and crew members will continue to generate... (Continue reading)
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