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AbdulMutallab-gate: How Nigeria Can Manage The Attendant Image Crisis
Written on 26 Jan, 2010 at 20:33 in Cover | viewed 303 times and users have made 0 comments so far
Olaseeni Durojaiye- The way out of the situation is to be calm and not panic or complain. You keep projecting the good things about Nigeria , like our values and the good things that we stand for. You also need... (Continue reading)
The Figurine (Araromire) To Grace International Film Festivals
Written on 26 Jan, 2010 at 20:30 in Entertainment | viewed 823 times and users have made 2 comments so far
The continued absence of Nigerian films at major international film festivals has been posited in several quarters as an indication of a weak and failing film industry. This impression might have changed in some quarters internationally, with the many invitations... (Continue reading)
Brands We Lost In 2009
Written on 26 Jan, 2010 at 20:24 in Feature | viewed 834 times and users have made 0 comments so far
The year 2009 was remarkable for most businesses around the world. While some managed to escape the credit squeeze, others did not. Unfortunately, some of the ones that we lost were major brands. Joseph Ekeng writes. 2009 was dominated by... (Continue reading)
Nigerian TV Programmes: The Top Eleven
Written on 26 Jan, 2010 at 20:20 in Feature | viewed 4,013 times and users have made 6 comments so far
As TV stations continue to feed in more local contents in their programme menu, there is a question of whether some of them are in alignment with the cultural values of the people. According to some experts in content production,... (Continue reading)
Industrialist Bemoans Multiple Taxation
Written on 26 Jan, 2010 at 20:11 in News | viewed 188 times and users have made 0 comments so far
Blessing Nwobodo- The MD/CEO of Mouka foam, Peju Adedajo says the inability of companies to address effectively some social challenges within their vicinity is as a result of the many taxes imposed on them by Government. In an interactive session... (Continue reading)
Greensprings Schools Markets through Ambassadorship
Written on 26 Jan, 2010 at 20:10 in News | viewed 457 times and users have made 0 comments so far
Chris Olisa- Greensprings Schools is using the novel model of student ambassadorship for successful marketing. This business model is fostered by close relationship with pupils/students and their parents with the children and their parents spreading word about the school, bringing... (Continue reading)
All Eyes On Dominic Kimani
Written on 26 Jan, 2010 at 20:10 in News | viewed 402 times and users have made 0 comments so far
Martins Okoh- All eyes are on Dominic Kimani, the marketing director, Unilever Nigeria Plc as he throws open for pitch the company’s activation/event & PR businesses. Unilever Nigeria Plc at the beginning of last week announced its interest in hiring... (Continue reading)
OAAN to Bring International Service Providers for Poster Awards
Written on 26 Jan, 2010 at 20:07 in News | viewed 206 times and users have made 0 comments so far
Onyinye Obiweluozor- The Outdoor Advertising Association of Nigeria has concluded plans to involve international service providers in the associations’ 2010 Poster Awards. Mr. Bankole Ademulegun, President of the association, says that expectations are high as members attend the Signs and... (Continue reading)
Practitioners Call For Review of SME Policies
Written on 26 Jan, 2010 at 20:06 in News | viewed 207 times and users have made 0 comments so far
Blessing Nwobodo- Owing to the unclear definition of small businesses in the areas of SME categorization which is stifling start-ups, the Programme and Strategy Director of the Institute of Entrepreneurs Nigeria (IOE), Adedayo Dare, has called on CBN, NDIC and... (Continue reading)
Expert Predictions Confirmed As Brands Move Accounts
Written on 26 Jan, 2010 at 20:04 in News | viewed 210 times and users have made 0 comments so far
Yetunde Ogundipe - As predicted by experts, the first quarter of the year is indeed getting wobbly for the communication industry as movement of accounts is gradually becoming the order of the day. The agencies’ fear that the advertisers would... (Continue reading)
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