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Silent Scandals premieres in Lagos
Written on 22 Dec, 2009 at 16:16 in Entertainment | viewed 258 times and users have made 2 comments so far
Another Nollywood breakthrough was recorded recently in Lagos during the premiere of the movie, “Silent Scandals” which was held at the Oriental Hotel, in Maroko, Lagos. The movie which was first premiered in Ghana has been getting positive reviews and... (Continue reading)
Phone Market: Has Mobile Displaced Wired Desktops?
In the last six years in Nigeria, mobile phones have become more prevalent as they jostle to replace wired desktop phones and become the primary communication device. The adoption and standardization of smart wireless phones and lower mobile tariffs have... (Continue reading)
Book Title: A Practical Guide to Integrated Marketing Communication: Planning and Developing a Strategy
Written on 22 Dec, 2009 at 15:51 in Review | viewed 1,014 times and users have made 3 comments so far
AUTHOR: TOM BRANNAN REVIEWER: NZE EUNICE ONYINYECHI PUBLISHER: KOGAN PAGE LITD, 120 PENTONVILLE RD, LONDON NO OF PAGES: 143 Tom Brannan is a leading thinker and practitioner in communications. In this book, he shows in a practical manner how to... (Continue reading)
Media Practitioners Asked to Celebrate Themselves
Written on 22 Dec, 2009 at 15:46 in News | viewed 182 times and users have made 0 comments so far
There was a consensus that media practitioners should recognize themselves at the public presentation of The Gatekeepers, an abridged biography of 20 of Nigeria’s leading newspaper and magazine editors, which was held recently in Lagos. Speaking on the reason for... (Continue reading)
Book Sales Drops as Christmas Draws Nearer
Written on 22 Dec, 2009 at 15:43 in News | viewed 147 times and users have made 0 comments so far
The sale of books and other stationery materials have noticeably gone down. For some weeks now, bookshop owners and book vendors have been complaining that people are no longer patronizing them as usual. Emeka Onuoha, a bookstore keeper along WAEC... (Continue reading)
Holding Consumers by the Hand
Written on 22 Dec, 2009 at 15:40 in Commentary | viewed 323 times and users have made 1 comment so far
Debola Mobee- The illustration of a relationship could be best defined by hand-holding which in a way typifies closeness, a bond (my view). This gives me reason to wonder who holds who by the hand in the world of brands... (Continue reading)
APCON AT 20 AND BEYOND (3)
Written on 22 Dec, 2009 at 15:36 in Commentary | viewed 545 times and users have made 1 comment so far
Being continuation of the text of a lecture delivered by Mr. Ayo Owoborode, frpa, on November 13, 2009, at The Sheraton Hotel, Ikeja, on the occasion of the 2009 Advertising Day organised by The Advertising Practitioners Council of Nigeria (APCON).... (Continue reading)
Experiential Marketing Needs People that Can Dare
Written on 22 Dec, 2009 at 15:33 in Brand & Product Reviews | viewed 688 times and users have made 1 comment so far
Charles Alade, a Brand Activist and Head of Client Services, Brand Footprint Communications Ltd., shares with Seun Bangudu his passion for experiential marketing and the challenges brand owners face. Owing to the fundamental desire I had for marketing, I studied... (Continue reading)
How Much Does A Comma Cost In Business?
Written on 22 Dec, 2009 at 15:30 in Commentary | viewed 365 times and users have made 1 comment so far
US$2.13 million. Anyway, that was the amount charged by Rogers Communication Inc, a Canadian telecommunications giant, against Bell Aliant, a local telephone company, over a contract dispute. Both companies had entered into a contract which allowed Rogers to use Aliant’s... (Continue reading)
NSE Goes Global with Real-Time Market Data
Written on 22 Dec, 2009 at 15:25 in News | viewed 222 times and users have made 0 comments so far
Ralph Tathagata- To increase equity trading opportunities for its global clients, the Nigerian Stock Exchange (NSE) in partnership with Thomas Reuters has announced the introduction of real-time data for investors. Buses Jay, Thomson Reuters’ Manager for Africa, made this known... (Continue reading)
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