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December, 2009

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Designing a Business with Strong Character

Written on 22 Dec, 2009 at 16:58 in Commentary | viewed 656 times and users have made 2 comments so far

Tony Ajah- Successful businesses as we see them today the world over were deliberately fashioned to the taste of the designer. Business is a craft and every businessman is a craftsman. I have come to the awareness that creating a... (Continue reading)

Insight on Nigeria at World Marketing Forum

Written on 22 Dec, 2009 at 16:56 in Feature | viewed 14,572 times and users have made 0 comments so far

Kunle Ogedengbe- Global marketing is a very critical area not only for corporate bodies but also for nations of the world. This becomes important, as what is known about you is what is believed to be the truth about you.... (Continue reading)

Thierry Henry’s Hand, Co-creativity and the Power of Viral Media.

Written on 22 Dec, 2009 at 16:52 in Commentary | viewed 401 times and users have made 0 comments so far

In a previous write-up of mine, the focal point was meaningful collaboration between brand custodians and consumers, in the form of co-creative interpretations of brand identity and communication elements. As far as this article is concerned, I have resolved that... (Continue reading)

A Season of “Million Naira” Promos

Written on 22 Dec, 2009 at 16:50 in Feature | viewed 939 times and users have made 0 comments so far

Like the clash of the titans, 2009 saw a surge in sales promotions across the country. It has been like a fierce battle among brands, with each competing with the others on who will make the highest offering so as... (Continue reading)

How Brands are Battling Website Cloning

Written on 22 Dec, 2009 at 16:45 in Feature | viewed 868 times and users have made 3 comments so far

Institutional and enterprise cyber crime attack and vulnerability is growing at an alarming rate globally and particularly in Nigeria. Seun Bangudu takes a look at how brands have been battling the menace so far and its implications. The long raging... (Continue reading)

2 Ways To Make money online “Without Hassle

Written on 22 Dec, 2009 at 16:38 in Today's Insight | viewed 653 times and users have made 3 comments so far

1. Affiliate Marketing When you become an affiliate marketer, you will find there is no inventory or product creation and you’ll also fall upon on some successful affiliates. You get to sell for vendors who are “top” in their niche... (Continue reading)

3 ways to Magnetize People to your Brand Using Social Media

Written on 22 Dec, 2009 at 16:36 in Today's Insight | viewed 322 times and users have made 0 comments so far

People don’t care about your brand, unless they feel that your brand cares about them. Position yourself as a resource to your social media friends, fans, followers and community by talking about what’s important to them as it relates to... (Continue reading)

Kevin Plans for Music Album, Collection of Poems

Written on 22 Dec, 2009 at 16:34 in Entertainment | viewed 723 times and users have made 4 comments so far

Kevin Chuwang Pam, the historic winner of the 2009 Big Brother Africa star prize, has promised to invest his $200 000 prize money wisely after releasing his first album and publishing his collection of poems. In the same vein, DSTV... (Continue reading)

Distinguished Night Club and Bars Awards

Written on 22 Dec, 2009 at 16:32 in Entertainment | viewed 298 times and users have made 0 comments so far

The Executive Director of Ilu Adun Tourism Promoters, Mr Adeshina Adekanmbi, has enjoined club owners and other stakeholders in the hospitality industry to enlist in the upcoming Distinguished Night Club and Bars Awards that will honour deserving night clubs and... (Continue reading)

Banky W Out With “W Experience”

Written on 22 Dec, 2009 at 16:18 in Entertainment | viewed 416 times and users have made 0 comments so far

R&B artiste, Banky W, famous for his hit-single “Ebutte Meta” (a lyrically-retuned version of Rihanna’s “Umbrella”) recently released his much anticipated album, titled “The W Experience”. Banky had earlier on dropped two singles from the album – “Strong Thing” and... (Continue reading)