Home » Archives

November, 2009

Page 5 of 20« First...«3 456 7 »10 20...Last »

The Risks and Rewards of Brand Extension

Written on 23 Nov, 2009 at 17:50 in Commentary | viewed 377 times and users have made 0 comments so far

Ralph Tathagata- The main advantage of a brand extension is that brand owners take the equity/goodwill from an existing brand and use it in another context. If successful, this can save a lot of money because they do not have... (Continue reading)

Are the Lagos Radio Airwaves Really Jammed?

Written on 23 Nov, 2009 at 17:47 in Feature | viewed 437 times and users have made 0 comments so far

Access to information is a common feature of any free society. This information is received primarily through the media. Hence, it may be correct to say that the more media there is, the more enlightened the citizenry are likely to... (Continue reading)

How Fakery Killed Medisoft Soap

Written on 23 Nov, 2009 at 17:42 in Brand & Product Reviews | viewed 1,272 times and users have made 4 comments so far

MediSoft Deodorant Soap was one of the popular bathing soaps in many Nigerian households especially among students. Even as the war on the importation of locally manufactured goods to protect local players rages on, some brands like Medisoft Soap that... (Continue reading)

Works Advanced on 2010 Yellow Pages

Written on 23 Nov, 2009 at 17:36 in News | viewed 153 times and users have made 0 comments so far

Publisher of the Yellow Search, Sam Johnson says that the 2010 edition is in the works and would soon be published. This disclosure was made to M2 in his Oregun, Lagos office recently. In the 2010 edition, he said readers... (Continue reading)

Literamed Plans Comic Awareness Campaign

Written on 23 Nov, 2009 at 17:35 in News | viewed 236 times and users have made 0 comments so far

Literamed Publications will soon embark on an awareness campaign on appreciation of comic books. Theopeters Ikechukwu, a comic editor with the publishing outfit made this known in a chat with M2 last week. He further disclosed that they will also... (Continue reading)

Access Bank’s Corporate Social Responsibility Report 2008

Written on 23 Nov, 2009 at 17:33 in Review | viewed 846 times and users have made 0 comments so far

Reviewer: Chris Olisa Access Bank known for its constant doggedness in financial standard has delved into corporate social responsibility, which it takes to heart seriously. During the year under review they instituted an employee volunteering policy, which guides employee community... (Continue reading)

It’s About Time To Do The Same Old Things With A New ‘SWAG’!

Written on 23 Nov, 2009 at 17:23 in Review | viewed 381 times and users have made 0 comments so far

Chinedu Aforonwa- About Time, the house journal of Verdant Zeal, brings freshness to marketing communications. Described as the official scrap book of the company, the journal primarily celebrates the people – who are the company; their work, successes, challenges and... (Continue reading)

Creativity, the Tie between Theater and Advertising

Written on 23 Nov, 2009 at 17:13 in Brand & Product Reviews | viewed 246 times and users have made 0 comments so far

Writing was Suziette Akpomejevwe Ukey’s passion, before she ventured into advertising through the advice of three friends who saw the potentials in her. In this piece, she shares with Yetunde Ogundipe what motivated her to tow the advertising line. I... (Continue reading)

Is The Lagos International Trade Fair Loosing Steam?

Written on 23 Nov, 2009 at 17:08 in News Feature | viewed 691 times and users have made 0 comments so far

Manvic Nzekwe- This year’s Lagos International Trade Fair organized by the Lagos Chamber of Commerce and Industry (LCCI), hitherto tagged ‘The Biggest and Best’, seems to be loosing its grip in terms of the level of exhibitors’ participation and volume... (Continue reading)

4 Tips on how to IncreaseYour ROI

Written on 23 Nov, 2009 at 16:41 in Today's Insight | viewed 236 times and users have made 3 comments so far

Make your email campaigns interactive. For more success, learn how to not simply make marketing by email a replacement for other one-way communications like direct mail. When you converse with customers, they will be more responsive. 2. Prepare for all... (Continue reading)