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November, 2009

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Toilet Soap: Lux and Joy Lead on

Written on 2 Nov, 2009 at 14:53 in News | viewed 116 times | 0 Comments

A survey of the markets by M2 shows that Lux and Joy, long standing brands of toilet soap from Unilever Plc and PZ Plc respectively, remain market leaders of that segment amidst the avalanche of brands presently in the market. Most... (Continue reading)

Baby Milk: Patronage Soars despite Breast Feeding Campaigns

Written on 2 Nov, 2009 at 14:50 in News | viewed 24 times | 0 Comments

Last week’s M2 weekly survey reveals that the baby food segment of the market, especially the milk category, still enjoys enormous patronage despite the numerous campaigns for exclusive breast feeding. Most traders who spoke to M2 say that there is no... (Continue reading)

Unilever Excites the Markets with RGF

Written on 2 Nov, 2009 at 14:48 in News | viewed 34 times | 0 Comments

As part of efforts aimed at activating the Royco Goat meat flavour, Unilever Plc has been visiting several markets around Lagos, treating traders to the taste of the latest in the Royco flavours. Speaking to M2 at Irepodun market, Ikotun, where... (Continue reading)

Asian Made Brands Rule Tyre Market

Written on 2 Nov, 2009 at 14:40 in News | viewed 22 times | 0 Comments

M2 market survey of the tyre market, last week, shows that Asian brands of tyre are having a swell time in terms of shelf presence and patronage as consumers are said to root for them. According to market sources,... (Continue reading)

NBC Advises Broadcast Stations to Stick to Code of Conduct

Written on 2 Nov, 2009 at 14:26 in News | viewed 32 times | 0 Comments

Following its routine station monitoring exercise, the National Broadcasting Commission (NBC) has warned that all broadcast stations should adhere to the rules of the commission. Speaking with M2, Ijeoma Theo-Obodo, assistant Chief Public Relations officer of the NBC, says “we have... (Continue reading)

The Voice Newspaper Hits the Streets of Lagos

Written on 2 Nov, 2009 at 14:22 in News | viewed 26 times | 0 Comments

To aid easier access to information for Nigerians, a free weekly newspaper known as The Voice newspaper has been introduced into the Nigerian print media. Speaking with M2, Tokunbo Osobu, publisher of the newspaper, points out that the initiative is to... (Continue reading)

Facility Upgrade at MITV

Written on 2 Nov, 2009 at 14:13 in News | viewed 61 times | 0 Comments

As part of efforts to upgrade its facilities and improve on its level of productivity, Murhi International Television (MITV) has acquired new transmitters. Speaking with M2, the management of the TV station says that the acquisition of the new transmitters is... (Continue reading)

Okoya Thomas Charges Media Practitioners at HR Guide Launch

Written on 2 Nov, 2009 at 14:07 in News | viewed 76 times | 0 Comments

Top business man and Chairman of Chemical and Allied Products (CAP) Plc, Chief Molade Okoya Thomas, has charged media practitioners in Nigeria on the need for excellence in the practice of journalism so that the truth can always prevail. Chief... (Continue reading)

Top Five Brand-Building Tips

Written on 2 Nov, 2009 at 13:59 in Today's Insight | viewed 44 times | 0 Comments

1. Come in under the radar Building a brand is a roll-out process, not a drop everywhere in the world at one time. The key to brand-building is to have something good that you roll-out in a very intelligent way. Maybe... (Continue reading)

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