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November, 2009

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How Bilbis Outfoxed Akunyili

Written on 3 Nov, 2009 at 11:18 in Feature | viewed 374 times and users have made 0 comments so far

With the sooth yet to settle following months of tussle between Prof Dora Akunyili, the Minister of Information and Communication, and Ikra Bilbis, her Minister of State, it appears she is coming off less influential than she was before seeking... (Continue reading)

Shooting a Magazine Cover

Written on 3 Nov, 2009 at 10:29 in Photography | viewed 704 times and users have made 0 comments so far

A cover shoot for a magazine can be extremely challenging for the photographer, because the image for the cover must be perfect. It is still very true when they say that it is the cover that sells a magazine. Beside... (Continue reading)

The Customer is King, But …

Written on 3 Nov, 2009 at 10:11 in Commentary | viewed 162 times and users have made 0 comments so far

Marketing is all about the target consumer that indispensably special one for whom the specific offering, be it product or service is designed … or so we’ve always thought. As a matter of fact, more often than not, as a... (Continue reading)

Viral Marketing: The Nigerian Experience

Written on 3 Nov, 2009 at 10:02 in Feature | viewed 417 times and users have made 0 comments so far

Viral or multi level marketing was popularized in the Nigerian marketing environment by multinational heath product organizations like GNLD and Forever Living Products (FLP). At a point, a lot of Nigerians warmed up to the scheme and every Tom, Dick... (Continue reading)

What is the Worth of this LAIF?

Written on 3 Nov, 2009 at 9:50 in Commentary | viewed 191 times and users have made 0 comments so far

Early in the year, precisely January, Martin Sorrell’s WPP advertising network of companies acquired 49% of popular South African agency – The Jupiter Drawing Room (TJDR). The 49% acquisition translates into a 49% stake in TJDR (Johannesburg), TJDR (Cape Town)... (Continue reading)

Regulators and Financiers are Stifling the Ad Industry – Ijaoribe

Written on 3 Nov, 2009 at 9:02 in Brand & Product Reviews | viewed 192 times and users have made 0 comments so far

Eyitayo Ijaoribe, General Manager, First Digital Print, shares with Blessing Nwobodo, his journey into the outdoor industry and why he decided to pitch his tent in advertising. I am the General Manager, First Digital Print, by name Eyitayo Ijaoribe. I... (Continue reading)

The Praxis of Business and Management

Written on 3 Nov, 2009 at 8:59 in Commentary | viewed 254 times and users have made 0 comments so far

Segun Olawunmi- We live and work in a society of organizations. Organizations reside in all three sectors of the economy (public, non-profit and private), and have a variety of sizes, structures and mandates. As individuals, citizens and working people, we... (Continue reading)

It’s A Brand YOU World

Written on 3 Nov, 2009 at 8:54 in Commentary | viewed 381 times and users have made 1 comment so far

Howard Derex-Briggs- A few days ago, I had a thought provoking discussion with the client service director of Bates Cossé, as we reviewed a proposal together. In the course of our brief discussion, he highlighted the fact that Nigeria’s future... (Continue reading)

Exploring the Business of Marketing

Written on 3 Nov, 2009 at 8:48 in Commentary | viewed 179 times and users have made 0 comments so far

Tony Ajah- Every business is marketing, and marketing is a serious business. No business can exist without marketing, marketing being the critical area of the enterprise. The success and failure of any business is entirely down to how the business... (Continue reading)

Go2gurl to Extend Promo

Written on 2 Nov, 2009 at 16:03 in News | viewed 130 times and users have made 0 comments so far

Blessing Nwobodo- Go2gurl Ltd, an events management company, says its end of the year promo for corporate organization may last until November. According to the CEO, Go2gurl, Bukola Ogunsakin, the promo, which is currently running, started at the beginning of... (Continue reading)