November, 2009

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Starcomms Introduces Facebook, Twitter on Phones

Evelyn Akpor- Starcomms has now made Facebook, Twitter, Hi5 & MySpace – world-acclaimed social networking and micro-blogging services – available on its network which is a first in Nigeria. Without a laptop or a personal computer and outside the comfort... (Continue reading)

Multichoice Introduces DSTV Access for Mass Market

Ralph Tathagata- Multichoice Nigeria, owners of DSTV, has launched a market offering of N1500 naira. During the official launch, recently, in Lagos State, Joe Hunda, MD, Multichoice Nigeria says: “One of our dreams is to make DSTV very accessible to... (Continue reading)

9ice Drops New Single “Energy”

9ice Drops New Single “Energy”

Barely two weeks after dropping the first single of his upcoming album called ‘Tradition’, Abolore Akande, aka 9ice, has released another single titled ‘Energy’. In this single,  9ice shows his versatility by singing in different languages. His fluid lyrics and... (Continue reading)

Gov. Raji Fashola, Others Recognized at the NMAA

Gov. Raji Fashola, Others Recognized at the NMAA

The Governor of Lagos State, Gov. Babatunde Raji Fashola (SAN), received a special recognition awards for Dynamic Role Model (Governance) at the just concluded Nigeria Model Achievers Awards (NMAA) 2009. The event, its maiden edition, kicked off with series of... (Continue reading)

Female Rap Sensation, ‘Attitude’ Storms the Music Scene

Female Rap Sensation, 'Attitude' Storms the Music Scene

After chilling and working assiduously underground for so long, female rap sensation, ‘Attitude’ has finally stepped up in her bid to launch her musical career into full swing with the release into the market of two songs from her upcoming... (Continue reading)

CNN Positions as Premiere Online Entertainment News Destination

CNN Positions as Premiere Online Entertainment News Destination

Last week, CNN launched its new website, harnessing the full power of the brand and delivering web users a stunning, visually charged online experience. But the most interesting thing about the new website is that CNN is now applying the... (Continue reading)

Rebranding, Repositioning or Repairing Nigeria: A Brand Consultant’s View

Rebranding, Repositioning or Repairing Nigeria: A Brand Consultant's View

Akinwole Osewa- Introduction The theme of this year’s AGM of the Association of Advertising Agencies of Nigeria couldn’t have come at a more appropriate time and period than when the Nigerian government is harping and hammering on the importance of... (Continue reading)

Destination Marketing: Lagos Hits The Road

Observers have been questioning the basic idea behind Lagos State creating a comparatively massive media blitz around FIFA U-17 World cup tagged “Lagos Own the Game”, whereas the event was evidently a national one. But like the commercial and economic... (Continue reading)

SMEs and the Impending Deregulation of the Downstream Oil Sector

SMEs and the Impending Deregulation of the Downstream Oil Sector

Following the recommendation made to President Umaru Musa Yar’Adua by the Presidential Steering Committee on the Global Economic Crises, the Federal Government, early this year, endorsed the full deregulation of the downstream sector. While some stakeholders say it is a... (Continue reading)

Foreign Affiliations: Parameter for Growth in Advertising?

Foreign Affiliations: Parameter for Growth in Advertising?

Yetunde Ogundipe talks with some practitioners regarding the growth in foreign agency affiliation in Nigeria and wonders whether affiliation is a parameter for growth in the industry. The promulgation of the indigenization decree of 1972 saw the foreigners that had... (Continue reading)

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