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November, 2009

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A New Novel Marks Aluko’s Final Stroke Of The Pen

Written on 17 Nov, 2009 at 10:57 in News | viewed 139 times and users have made 0 comments so far
A New Novel Marks Aluko's Final Stroke Of The Pen

Dr T.M. Aluko was struck by a stroke on Thursday 27 August, 1987 after attending the Annual General Meeting of Heinemann Educational Books in Ibadan. This incident took away his ability to write with his right hand and almost put... (Continue reading)

MIX Magazine – Giving the Youth a Voice!

Written on 17 Nov, 2009 at 10:32 in Feature | viewed 626 times and users have made 0 comments so far
MIX Magazine - Giving the Youth a Voice!

Buki Oyedemi Nigerian youths are beginning to make giant strides in the various disciplines they find themselves. It is no wonder therefore that in the last few months, various youth based magazines have graced the news stands. One of these... (Continue reading)

How much retouching is allowed?

Written on 17 Nov, 2009 at 9:53 in Photography | viewed 910 times and users have made 0 comments so far
How much retouching is allowed?

The beauty of photography is that everybody is able to express him or herself as an individual. There is no right or wrong. It is just about the photographer getting his message across in a very captivating way. If we... (Continue reading)

Lagos Chamber of Commerce Tackles Economic Meltdown

Written on 17 Nov, 2009 at 9:40 in News Feature | viewed 747 times and users have made 1 comment so far

Manvic Nzekwe Worried by the current global economic meltdown, the Lagos Chamber of Commerce and Industry (LCCI) chose its theme for the just concluded 24th edition of the Lagos International Trade Fair as: Turning the Global Economic Crisis into New... (Continue reading)

BRANDS … NOISE … CONSUMERS AND THEIR REFLEXES

Written on 17 Nov, 2009 at 9:32 in Commentary | viewed 189 times and users have made 0 comments so far
BRANDS … NOISE … CONSUMERS AND THEIR REFLEXES

Tricia Ikponmwonba Too many companies confuse dissemination of information with communication. They crank out a steady stream of words and images, but are deaf and blind to the impact these messages are having and their brands suffer as a result... (Continue reading)

Retaining Your Best Employees (2)

Written on 17 Nov, 2009 at 9:29 in Commentary | viewed 458 times and users have made 0 comments so far
Retaining Your Best Employees (2)

Nike Okunade Motivation: It is common to observe that a motivated employee will want to contribute to work areas outside of his specific job description. Learn to tap into their skills, experience and talents. Employees are excited when you take... (Continue reading)

Starcomms’ Customer Service Improves

Written on 17 Nov, 2009 at 9:26 in Commentary | viewed 1,338 times and users have made 0 comments so far
Starcomms’ Customer Service Improves

Some weeks ago, I catalogued the many service blunders of Starcomms in a piece tagged “Surviving Starcomms Service Delivery Maze”. Many other consumers confirmed the issues I raised in the article, sharing some frustrating experiences especially with the internet service... (Continue reading)

Should There Have Been A Contest Here In The First Place? (1)

Written on 17 Nov, 2009 at 9:21 in Commentary | viewed 185 times and users have made 0 comments so far
Should There Have Been A Contest Here In The First Place? (1)

I have written once that the new, though unwritten dictum in the outdoor advertising arena in Lagos State is that “the fear of the Lagos State Signage and Advertisement Agency (LASAA) is the beginning of wisdom”. LASAA as an agency... (Continue reading)

Between Creativity, Inspiration and Sheer Plagiarism (2)

Written on 17 Nov, 2009 at 8:51 in Commentary | viewed 288 times and users have made 0 comments so far
Between Creativity, Inspiration and Sheer Plagiarism (2)

In continuing on this discourse, another salient realization is; ‘there’s absolutely no need to reinvent the wheel, some dude somewhere has set in motion already!’ Quite True! Contrary to how it is often said, it is no longer a global... (Continue reading)

3 Tips on How to do Low-budget Ads

Written on 12 Nov, 2009 at 19:58 in Today's Insight | viewed 217 times and users have made 2 comments so far

Here are some basic tips for “advertising people actually want to see”: 1. Figure out who your target audience is. Perhaps a better term? Who is my “community”, as you are not only selling but can buy from your customers... (Continue reading)

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