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October, 2009

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The Paradox of Bank Ratings

Written on 26 Oct, 2009 at 13:49 in Feature | viewed 134 times | 0 Comments
The+Paradox+of+Bank+Ratings

Shortly after the 2004 consolidation exercise, there was an unusual rush by Nigerian banks for awards and other forms of international recognition. No bank wanted to be outdone in the mad rush. Then the rating agencies got involved. Every bank... (Continue reading)

The Import of Responsibility in Marketing Practice

Written on 26 Oct, 2009 at 12:37 in Commentary | viewed 81 times | 0 Comments
The+Import+of+Responsibility+in+Marketing+Practice

Ayoola Ajanaku- Marketing has great power to bring about change in virtually any area to which it is applied, but that power brings responsibilities with it and that means marketing practitioners should deliver all the trappings of Brand promise. The sphere of... (Continue reading)

Tips on the four essential Ps of successful Marketing

Written on 26 Oct, 2009 at 12:22 in Today's Insight | viewed 45 times | 0 Comments

The four essential Ps of successful marketing campaigns include product, place/placement, price and promotion. Briefs on the Ps are: Product: The Product is what your business is selling. An apple cart would have apples as its Product; a car dealership would have... (Continue reading)

A Legend Searching For Greatness

Written on 26 Oct, 2009 at 12:07 in Commentary | viewed 46 times | 0 Comments
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Adebola Babatunde- The story of Legend, an extra stout on the stable of Nigerian Breweries Plc, bears strong similarity with Odewale the protagonist in Ola Rotimi’s The Gods Are Not To Blame. Predestination, following him right from birth like a placenta,... (Continue reading)

4 tips for successful blog optimization

Written on 22 Oct, 2009 at 17:10 in Today's Insight | viewed 96 times | 0 Comments

1. Find a practical purpose for starting a blog: There are many reasons why companies would benefit from starting and publishing a blog. Some might use blog software as a content management system for an online newsroom or to archive... (Continue reading)

All Set for the Nigerian Models Achievers Awards

Written on 22 Oct, 2009 at 9:09 in Entertainment | viewed 182 times | 0 Comments
All+Set+for+the+Nigerian+Models+Achievers+Awards

The most anticipated maiden edition of the Nigerian Models Achievers Awards (NMAA), themed ‘Brand de model’, is set to hold this Friday, October 23, at the Balmoral Hall, with music, glamour, lights and glitz on a gold carpet. The NMA Awards... (Continue reading)

Advertising: The Web is Too Big to be Ignored – Dominic Essien, CEO, Seed Media Ltd

Written on 22 Oct, 2009 at 8:43 in Cover | viewed 392 times | 1 Comment
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Dominic Essien, CEO of Seed Media, is reputed to have brought the Yahoo online advertising to Nigeria. In addition, his company also represents major international portals like Facebook, YouTube, Hotmail and Google in Nigeria. Recently, he spoke with M2 on... (Continue reading)

Re-appraising Sponsorships in Recession

Written on 21 Oct, 2009 at 20:03 in Commentary | viewed 83 times | 0 Comments
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Yes, they’re the BIG names and they ring bells loudly! You sure know them all. It’s impossible to miss them when you’re precariously perched on the edge of your seat, eyes ’super glued’ to your TV, savouring the best of... (Continue reading)

Ajaokuta Workers Reject Planned Sack

Written on 21 Oct, 2009 at 19:47 in News | viewed 99 times | 1 Comment

Joseph Ekeng- Peace is yet to completely return to the premises of Ajaokuta Steel Company following moves by the federal government to sack some of the organisation’s staff. Minister for Mines and Steel Development, Diezani Alison-Madueke, said recently that the federal government... (Continue reading)

Pepsi Introduces N70 million for 70 Days Promo

Written on 21 Oct, 2009 at 19:46 in News | viewed 124 times | 0 Comments

Blessing Nwobodo- In a bid to reward its esteemed consumers, Pepsico International and Seven-Up Bottling Company Plc have introduced a new promo aimed at enriching a total of 70 consumers with a million naira per day for 70 days.   At a media... (Continue reading)

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