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October, 2009

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More and More Brands Enter Seasoning Market

Written on 26 Oct, 2009 at 18:46 in News | viewed 140 times and users have made 0 comments so far

M2 weekly market survey can authoritatively reveal that more and more seasoning brands are joining the seasoning market in Lagos, as the markets are presently filled with assorted brands which are said to be competing for consumer attention in the... (Continue reading)

Intrigues As Lagos Loses Case For Consumption Tax

Written on 26 Oct, 2009 at 17:40 in Cover | viewed 644 times and users have made 1 comment so far

Is the embarrassing defeat suffered by the Lagos State government at the federal high court over the consumption tax an indication that the government is taking its revenue generation drive too far? Joseph Ekeng writes. The task of building good... (Continue reading)

Is O! Snack a Marketing Mistake?

Written on 26 Oct, 2009 at 17:21 in Brand & Product Reviews | viewed 493 times and users have made 0 comments so far

History has it that noodles were first marketed by Momofuko Ando, born in Southern Taiwan, when the Island was under Japanese colonial rule on August 25, 1958, under the brand name Chicken Ramen. Little wonder a poll in the year... (Continue reading)

Facebuk Magazine Debuts

Written on 26 Oct, 2009 at 16:58 in News | viewed 357 times and users have made 0 comments so far

To enable youths who do not have access to the internet have a feel of what goes on, especially on Facebook, Facebuk magazine, a youth based magazine is set to make its debut. Speaking with M2 on what the magazine... (Continue reading)

BusinessDay Holds Procurement Seminar

Written on 26 Oct, 2009 at 15:32 in News | viewed 115 times and users have made 0 comments so far

As part of its efforts to improve market competitiveness in Nigeria, BusinessDay Newspaper, in conjunction with Sangora, a procurement exchange company, will hold an executive session on business procurement on the 17th of November 2009. Tagged ‘Aligning Strategy And Procurement... (Continue reading)

Fashola Admonishes Media Practitioners, Commends TWF

Written on 26 Oct, 2009 at 15:12 in News | viewed 88 times and users have made 0 comments so far

Following the screening session of Funmi Iyanda’s new talk show, TWF (Talk With Funmi), Governor of Lagos State, Babatunde Raji Fashola, who was present at screening that held at Silverbird Galleria, penultimate weekend, has made a call to media practitioners... (Continue reading)

Perspectives on Culture & Branding

Written on 26 Oct, 2009 at 15:02 in Commentary | viewed 111 times and users have made 0 comments so far

In starting this discussion, I have come to the realization, having interacted with a number of brands and their custodians in this local market, that one of our fundamental challenges lies in that African (and Nigerian, in particular) markets are,... (Continue reading)

I Spin Great Creative Ideas

Written on 26 Oct, 2009 at 14:30 in Brand & Product Reviews | viewed 216 times and users have made 0 comments so far

Akinpeluni Okelola, deputy creative director of ZK Advertising, shares with Yetunde Ogundipe his crave for creativity and the challenge creative people face. My name is Akinpeluni Okelola, the Deputy Creative Director of ZK Advertising. I finished from the University of... (Continue reading)

Next Challenge: Strategy Led Agencies Will Carry the Day

Written on 26 Oct, 2009 at 14:05 in Commentary | viewed 210 times and users have made 0 comments so far

Michael Porter’s book “Competitive Advantage” and Philip Kotler’s, Kotler on Marketing How to Create, Win and Dominate Markets are two key books that t drum and reinforce the importance of strategy in building and sustaining businesses especially in competitive environments.... (Continue reading)

NUJ Condemns NBC’s Decision on Radio Licenses in Lagos

Written on 26 Oct, 2009 at 13:57 in News | viewed 65 times and users have made 0 comments so far

Following the recent announcement by the Nigerian Broadcasting Commission (NBC) that it will no longer grant radio broadcasting licenses to any intending license owner in Lagos, the Chairman of the Nigerian Union of Journalists, Lagos Chapter, Wahaab Oba, has expressed... (Continue reading)