September, 2009

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Imported Aluminium Products Forces Price Down

Imported Aluminium Products Forces Price Down

Contrary to the trend of prices of commodities going up every year, prices of Aluminium prodcts have fallen considerably over the years, M2 market survey can authoritatively reveal. This trend according to dealers is as a result of improvement in... (Continue reading)

9ja Top Models Magazine Set For Nigeria Model Achievers Awards

9ja Top Models Magazine Set For Nigeria Model Achievers Awards

Models, Brands and unusual creativity in advertising will be celebrated as 9ja Top Models Magazine presents the maiden edition of its Nigeria Model Achievers Awards (NMAA). The award is scheduled to take place at The Balmoral Hall on the 23rd... (Continue reading)

Bukky Wright Launches B-Wright Label

Bukky Wright Launches B-Wright Label

Leading Nollywood actress Bukky Wright has joined the league of fashion label owners in Nigeria. Bukky recently launched her B-Wright shirts label and accessories at De Plazaville Shopping Complex, Obafemi Awolowo way, Ikeja, Lagos State, where her shop is located.... (Continue reading)

Radio on The Fast Lane

Radio on The Fast Lane

In the last couple of years, the number of radio stations in Lagos has more or less doubled. Not many Nigerians can conveniently list out the number of channels on their radio dial. Though it might seem like the sector... (Continue reading)

Experienced Poor Service Lately? Let’s Complain!

Experienced Poor Service Lately? Let's Complain!

In all the years of active advocacy for consumer rights and protection in Nigeria, I have come to realize that many issues hinder the effective implementation of such a basic and essential tool of good governance. However, the most disturbing... (Continue reading)

Can ‘Ad On Wheels’ Create Ad Space On Nigerian Roads?

Can 'Ad On Wheels' Create Ad Space On Nigerian Roads?

In the past, efforts have been made to break away from conventional modes of advertising in the Nigerian market. While some have been worth the while, some others have proved to be mere adventures. Today, Sublime Solutions Ltd, an advertising... (Continue reading)

My Passion Is For The Consumer

My Passion Is For The Consumer

Brand People Olusegun Aluko, MD of BTL Solutions Limited, speaks with Yetunde  Ogundipe about his passion for the consumer and the reason BTL remains below the line so as to keep their client above the line. I studied Botany at... (Continue reading)

We Can Find Passion in Other Sports – Tunji Adeyinka

We Can Find Passion in Other Sports - Tunji Adeyinka

The popularity of football in Nigeria cannot be overemphasized. Since 1985 when Nigeria’s U-17 team won the U-17 FIFA championship in China, football has enjoyed tremendous followership across boundaries. While most other sports are struggling to find sponsorship, football has... (Continue reading)

Internal Branding As an Integral Tool for Managing Brand Contact

Internal Branding As an Integral Tool for Managing  Brand Contact

Marketing is most times misconstrued to be restricted to selling a particular product or service to customers. A number of other integral markets are however equally very key as far as ensuring the overall success of any brand is concerned.... (Continue reading)

Tsunami Sanusi: Where Would The Wild Fire Stop?

Tsunami Sanusi: Where Would The Wild Fire Stop?

Several bank executives and their board members are already standing trial following their sack by the apex bank last August. Expectedly, there are spates of protests here and there. Kenneth O. Eze puts the issues in perspective, pondering if Sanusi... (Continue reading)

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