Contrary to the trend of prices of commodities going up every year, prices of Aluminium prodcts have fallen considerably over the years, M2 market survey can authoritatively reveal. This trend according to dealers is as a result of improvement in... (Continue reading)
Models, Brands and unusual creativity in advertising will be celebrated as 9ja Top Models Magazine presents the maiden edition of its Nigeria Model Achievers Awards (NMAA). The award is scheduled to take place at The Balmoral Hall on the 23rd... (Continue reading)
Leading Nollywood actress Bukky Wright has joined the league of fashion label owners in Nigeria. Bukky recently launched her B-Wright shirts label and accessories at De Plazaville Shopping Complex, Obafemi Awolowo way, Ikeja, Lagos State, where her shop is located.... (Continue reading)
In the last couple of years, the number of radio stations in Lagos has more or less doubled. Not many Nigerians can conveniently list out the number of channels on their radio dial. Though it might seem like the sector... (Continue reading)
In all the years of active advocacy for consumer rights and protection in Nigeria, I have come to realize that many issues hinder the effective implementation of such a basic and essential tool of good governance. However, the most disturbing... (Continue reading)
In the past, efforts have been made to break away from conventional modes of advertising in the Nigerian market. While some have been worth the while, some others have proved to be mere adventures. Today, Sublime Solutions Ltd, an advertising... (Continue reading)
Brand People Olusegun Aluko, MD of BTL Solutions Limited, speaks with Yetunde Ogundipe about his passion for the consumer and the reason BTL remains below the line so as to keep their client above the line. I studied Botany at... (Continue reading)
The popularity of football in Nigeria cannot be overemphasized. Since 1985 when Nigeria’s U-17 team won the U-17 FIFA championship in China, football has enjoyed tremendous followership across boundaries. While most other sports are struggling to find sponsorship, football has... (Continue reading)
Marketing is most times misconstrued to be restricted to selling a particular product or service to customers. A number of other integral markets are however equally very key as far as ensuring the overall success of any brand is concerned.... (Continue reading)
Several bank executives and their board members are already standing trial following their sack by the apex bank last August. Expectedly, there are spates of protests here and there. Kenneth O. Eze puts the issues in perspective, pondering if Sanusi... (Continue reading)