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September, 2009

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Why Did Stimorol Chicken Out of the Nigerian Chewing Gum Market?

Written on 23 Sep, 2009 at 17:10 in Brand & Product Reviews | viewed 445 times | 0 Comments
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In 2008, Cadbury Nigeria Plc introduced a brand of chewing gum under the brand name, Stimorol. But when Cadbury announced that the less than one year product that reportedly gulped the staggering sum of N80 million had been sent to... (Continue reading)

Can The Rebranded 5Alive Save the Day?

Written on 23 Sep, 2009 at 17:06 in Brand & Product Reviews | viewed 382 times | 7 Comments
Can+The+Rebranded+5Alive+Save+the+Day%3F

Like the human life cycle, longevity is also an important issue among brand experts. How a brand can be resuscitated when in ‘declining health’ or when having ‘heart attack’ has always been a matter of concern in the branding and... (Continue reading)

Alternative Brand Contact in Marketing

Written on 23 Sep, 2009 at 16:55 in Commentary | viewed 59 times | 0 Comments
Alternative+Brand+Contact+in+Marketing

There is a major challenge as far as brand communication in these contemporary times is concerned due to the fact that, as brand managers and advertising agencies (here in Nigeria and world-over), we are all essentially competing fiercely to impact... (Continue reading)

These Five Banks, PR and the Recovery of the Brands

Written on 23 Sep, 2009 at 16:50 in Commentary | viewed 37 times | 0 Comments
These+Five+Banks%2C+PR+and+the+Recovery+of+the+Brands

Is this the beginning of the end for the five affected banks presently enmeshed in the quagmire of unethical practices and liquidity crisis? The above seems to be the question agitating the minds of the banking public in the country. Banking... (Continue reading)

PZ Cussons Demonstrates Baby-Friendly Products

Written on 23 Sep, 2009 at 16:34 in General News | viewed 196 times | 0 Comments

The mother-baby friendly products of the PZ Cussons were demonstrated last week at Africa’s most celebrated infant facility  the Lagos Island Maternity. Among the products demonstrated on babies and their mothers was the ‘Cussons Baby Gentle Care Wipes’. Dr Akerele Opeyemi,... (Continue reading)

Adstract Sets to Unveil A CSR Project, Gets a New Appointment

Written on 23 Sep, 2009 at 16:30 in General News | viewed 142 times | 0 Comments

Adstract, a brand consulting firm, has come up with a Corporate Social Responsibility initiative, targeted at Small and Medium Scale Enterprises in Nigeria. According to Charles O’Tudor, Principal Consultant of Adstract, the project would assist young entrepreneurs in gaining access to... (Continue reading)

Pillow Talk Debuts on Radio

Written on 23 Sep, 2009 at 16:25 in General News | viewed 185 times | 1 Comment

Come October 1, 2009, mature radio listeners will begin to have incisive and informative discussion on sex, sexual health and other related issues through a radio program titled Pillow Talk. Funmi Akingbade, renowned sex therapist/counsellor, public speaker and marriage counsellor, who... (Continue reading)

Guinness Celebrates Arthur Guinness Day Worldwide

Written on 23 Sep, 2009 at 16:20 in General News | viewed 239 times | 0 Comments

Guinness will be hosting the world, including Nigeria, in a celebration of 250 remarkable years, tagged “Arthur Guinness Day” on Thursday, September 24, 2009. According to Brand Manager, Guinness Extra Smooth, Mr. Chidozie Nwokoye, the Nigerian version of the worldwide... (Continue reading)

Domino Eateries Yet To Implement Consumption Tax

Written on 23 Sep, 2009 at 16:17 in General News | viewed 176 times | 0 Comments

Domino fast foods, an extension of Domino Stores Ltd, located at Sabo, Lagos State, is yet to start implementing the 5 per cent tax stipulated by the Lagos State government on consumption of food and services at events centres, hotels... (Continue reading)

Above and Beyond Boutique set to Open More Outlets

Written on 23 Sep, 2009 at 16:14 in General News | viewed 462 times | 0 Comments

Above and Beyond boutique, one of the high brow boutiques in Ikeja is set to open more outlets before the year runs down. This was revealed by the Managing Director of the boutique, Deji Bamisaiye. He told M2... (Continue reading)

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