Wednesday 8th September
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Brand Revelation GSL Organizes Nigeria Music Expo, ‘NIMEX’ 09 in Lagos.
Written on 7 Sep, 2009 at 16:25 in Entertainment | viewed 161 times | 3 Comments
Brand Revelation GSL is set to organize Nigerian Music Expo, called ‘NIMEX’ 09, latter in November this year. The expo, which will take place at the International Tradefair Complex in Lagos, is said to be the very first of its... (Continue reading)
B-Elect Brings It Hot with Banginz
Written on 7 Sep, 2009 at 16:17 in Entertainment | viewed 62 times | 0 Comments
B-Elect (Real Names: Bright Andrew Igho), a member of Nigeria’s foremost rap crew, Thoroughbreds, has certainly not been taking things easy in recent times. Determined to take centre stage in the Nigeria rap game, the tall and amiable rapper has... (Continue reading)
I’ll always keep Busy – Darey
Written on 7 Sep, 2009 at 16:14 in Entertainment | viewed 88 times | 1 Comment
Award-winning Nigerian R’n'B sensation, Dare Art Alade, has said he’ll always keep busy doing what he knows how to do best – making music. That, no doubt, explains the array of chart bursting hits and videos he’s been churning out... (Continue reading)
Beyond Football (2) – Sports Federations
Written on 7 Sep, 2009 at 16:09 in Sponsorship | viewed 133 times | 0 Comments
In the first part of this series we examined broadly some case studies of how different markets have developed alternative platforms for sponsorship and consumer engagement. We established from the case studies that it is possible to build other platforms... (Continue reading)
Litmus Test for Akinwunmi and Co-Travellers
Written on 7 Sep, 2009 at 16:03 in Commentary | viewed 50 times | 0 Comments
The rebranding Nigeria campaign has generated virile discourse in the media in recent times. Its almost serial failures have raised serious concerns among professionals, the populace and the government itself. M2 particularly generated a very rich debate on the issue which... (Continue reading)
THE DOWN SIDE OF A CEO
Written on 7 Sep, 2009 at 16:00 in Commentary | viewed 50 times | 0 Comments
It is the wish of most people to become a CEO. When you hear the title (Chief Executive Officer) what comes to an average mind is an arm chair-sitting, chauffeur- driven, tea-sipping, fat salary-earning, order-issuing, little or no work-doing executive,... (Continue reading)
4 Tips to Building Self-Confidence at Work
Written on 7 Sep, 2009 at 15:47 in Today's Insight | viewed 141 times | 1 Comment
Self-confidence is definitely a trait worth cultivating at work. Self-confidence helps you to project an aura of confidence that makes others trust in your abilities to complete a job successfully. So what can you do to feel more self-assured about your... (Continue reading)
6 Tips That Can Stand Your Product Out In the Market
Written on 1 Sep, 2009 at 10:09 in Today's Insight | viewed 83 times | 0 Comments
1. Colour The choice of a good colour palette is very important in branding. When picking a colour for your brand, research its effects and associations to see if it is an appropriate fit for the type of things your brand... (Continue reading)
COPYRIGHT ENFORCEMENT: THE WAR THAT MUST BE WON
Written on 1 Sep, 2009 at 10:04 in Cover | viewed 143 times | 0 Comments
Ask Adebambo Adewopo, the Director General of the Nigerian Copyright Commission, and he’ll tell you that his job is not to be envied. And you must believe him. His job is made even more difficult by the fact that a... (Continue reading)
Re: Nigeria’s 5 Greatest Living Legends And Lessons For Brand Builders: Did Bayo Touch the C-Spot?
Written on 1 Sep, 2009 at 9:49 in Feature | viewed 136 times | 0 Comments
Back in school, as a student of precision journalism, I relished with nostalgic delight and mathematical trauma too, how my lecturer would compel us to unearth hidden news angles from figures. It usually demands an eye for objectivity, an attentive... (Continue reading)