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August, 2009

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Creating The Masterpiece: Is Technology Relevant?

Written on 25 Aug, 2009 at 14:21 in Feature | viewed 214 times and users have made 0 comments so far

The Sex Analogy It is a pity I must start by apologising for my absence at this potpourri of brilliant minds. The good thing though is that just in case my contribution turns out to be totally uninspiring, at least... (Continue reading)

Winds against the Creation of Advertising Masterpieces

Written on 25 Aug, 2009 at 14:14 in Feature | viewed 560 times and users have made 0 comments so far

Mullah: (A call to prayer) “Allaaaaaaaa Waaakubaru, Allaaaa Uwakubarrr” That was the Mullah’s call to prayer; stretching his vocal chord to its limit; projecting it to the frontiers of human habitation. That was the age before technology; before this microphone... (Continue reading)

A Copywriter’s Perspective

Written on 25 Aug, 2009 at 13:58 in Feature | viewed 469 times and users have made 0 comments so far

Being a paper delivered by Olawale Obadeyi at the M2 Brandwagon Roundtable held on August 6, 2009. Technology, by all means, has enhanced every human endeavour, in no small way. Consider a throwback to the primordial times when Man merely... (Continue reading)

SANUSI’S BOMBSHELL: HOW THE BANKS GOT THERE

Written on 25 Aug, 2009 at 13:31 in Cover | viewed 180 times and users have made 0 comments so far

Kenneth O. Eze and Joseph Ekeng trace the road leading to five Nigerian banks coming to constitute a threat to the entire financial system in Nigeria, necessitating the adoption of drastic measures by the CBN. Those who had their ears... (Continue reading)

Aggressive Competition Puts UAC Gala on Its Toes

Written on 24 Aug, 2009 at 17:36 in Feature | viewed 1,260 times and users have made 1 comment so far

To keep a brand alive and meet consumers’ needs and expectations, a brand leader must strive to keep close to consumers to know what they want in terms of taste, feel and appearance. Gala has been around for about 46... (Continue reading)

Brand Equity…The Truth about It

Written on 24 Aug, 2009 at 17:29 in Commentary | viewed 247 times and users have made 0 comments so far

The value a customer places on a branded product or services is called brand equity. It is a positive image established through name recognition. In simple English, brand equity is the qualitative sum of everything that a customer thinks, feels... (Continue reading)

4 Ways to Gain Customer Loyalty

Written on 24 Aug, 2009 at 17:25 in Today's Insight | viewed 162 times and users have made 0 comments so far

Ensure you have the right people If you’ve been tolerating an unenthusiastic service representative, get them out of that role ASAP. They’re hurting your business. Run a refresher course. Train the hands on the plough. Get your employees focused on... (Continue reading)

SMC Swiss University offers World Class Degrees Online

Written on 24 Aug, 2009 at 17:21 in General News | viewed 245 times and users have made 1 comment so far

SMC Swiss University, one of the world’s most renowned distance learning institution based in Vienna and Zurich is offering Top professionals and knowledge seeking executives in Nigeria an opportunity to obtain a world class Masters and PHD degrees online. The... (Continue reading)

ACAMB Calls for Caution

Written on 24 Aug, 2009 at 17:18 in General News | viewed 106 times and users have made 0 comments so far

Recent developments in the banking industry in Nigeria call for caution, according to the Association of Corporate Affairs Managers of Banks (ACAMB). ACAMB rose from a meeting last week, noting with sadness the level of indebtedness of corporate bodies to... (Continue reading)

Youth Dynamix Partners SA High Commission On “Take A Girl Student To Work”

Written on 24 Aug, 2009 at 17:09 in General News | viewed 169 times and users have made 0 comments so far

Penultimate week, Youth Dynamix Nig. Ltd, a research-based youth marketing consultancy, played host to four female final year students from the University of Lagos in a project tagged “Take a Girl Student To Work”, organized by the South African High... (Continue reading)