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August, 2009

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The Classical Portrait

Written on 3 Aug, 2009 at 19:40 in News | viewed 219 times and users have made 0 comments so far

The classical portrait is again a topic that would by far not fit into the small space I have right here. But let’s just talk about lighting. And you can not talk about the light setting of a classical portrait... (Continue reading)

Brand Thinkers Should be Careful about Valuation to Avert Brand Bubble – Gordon D Cook

Written on 3 Aug, 2009 at 19:35 in News | viewed 363 times and users have made 0 comments so far

One of the first registered Chartered Marketers in South Africa, Gordon Cook is the School Navigator of Vega, the Brand Communications School. He studied Modern Literature before launching his career in Advertising as a Copywriter. His passion for brand building... (Continue reading)

ADVAN’s Newspaper Circulation Report: Why the Figures Remain Controversial

Written on 3 Aug, 2009 at 19:31 in Cover | viewed 2,295 times and users have made 1 comment so far

The decision of the Advertisers Association of Nigeria (ADVAN) to audit newspaper sales in Nigeria has generated so much debate and controversy such that the merit of the figures released has come under some doubts. Now ADVAN is asking the... (Continue reading)

Has Elephant Detergent Succumbed to Competition?

Written on 3 Aug, 2009 at 19:19 in Cover Feature | viewed 1,589 times and users have made 0 comments so far

Hardly would anyone find a household in Nigeria that hasn’t, at one time or the other, been graced by a pack of Elephant Blue detergent powder. In response to a number of sweeping changes that have taking place in the... (Continue reading)

Fresh Perspectives on Brand Nigeria

Written on 3 Aug, 2009 at 19:15 in Commentary | viewed 189 times and users have made 0 comments so far

The road to the Promised Land is always bumpy! It is a full of traps and is laden with problems. The people’s resolve is often tested, and their faith is stretched. They meet predators disguised as sheep, and sometimes mistake... (Continue reading)

7 Characteristics of a Good Mentor

Written on 3 Aug, 2009 at 16:16 in Today's Insight | viewed 987 times and users have made 0 comments so far

1. A desire to help. A good mentor is most likely to be one, who is interested in and willing to help others. Mentoring is essentially helping other people to accomplish. 2. Have had positive experiences. Mentoring must be from... (Continue reading)