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Thomas Iseghohi: From Grace To Grass?
Written on 12 Aug, 2009 at 16:46 in Cover, Cover Feature | viewed 3,336 times and users have made 1 comment so far
Tom Iseghohi, CEO of Transcorp, rode into the Nigerian business scene touted as a messiah. Two years down the line, he is being trailed by a series of questions bothering on his real competence. Joseph Ekeng writes. Tom Iseghohi had... (Continue reading)
STRATEGIC COLLABO
Written on 12 Aug, 2009 at 16:40 in Commentary | viewed 142 times and users have made 0 comments so far
At one point or the other, individuals and organizations could be limited in terms of capacity to achieve. We all have this audacious goal that usually requires more than the competence, funds or technology that we possess immediately. Most people... (Continue reading)
3 Tips for Developing Powerful USP for Your Direct Marketing Business
Written on 12 Aug, 2009 at 15:48 in Today's Insight | viewed 189 times and users have made 0 comments so far
1 Each advertisement must make a proposition to your customers about the product or service you are offering and the specific benefit they will get. 2. The proposition itself must be unique – something that your competition do not, or... (Continue reading)
Why Should The LAIF Elephant Chase The CANNES Lion?
Written on 12 Aug, 2009 at 15:44 in Commentary | viewed 170 times and users have made 0 comments so far
Few months ago, M2, Nigeria’s No. 1 Marketing + Business Intelligence magazine gathered industry eggheads at Hotel 1960 to chat over what it would take to win the coveted Cannes Lion award. We resisted the temptation of attending the workshop.... (Continue reading)
NBC Uncovers Sales Academy
Written on 5 Aug, 2009 at 10:48 in General News | viewed 153 times and users have made 0 comments so far
The Nigerian Bottling Company Plc (NBC) recently launched a world class Sales Academy in Lagos Nigeria. In a speech during the unveiling of the academy, the NBC Regional sales Director for Northern market, Mr Funmi Alli, who represented the Managing... (Continue reading)
Media perspective wins Nokia Business, Due for Rebranding
Written on 5 Aug, 2009 at 9:06 in General News | viewed 200 times and users have made 0 comments so far
Leading media independent shop, Media Perspective, has won the global media business for Nokia at the international level. According to our investigation, the pitch was made in collaboration with the agency’s technical partners, Carat Media. Carat is the world’s largest... (Continue reading)
IEN Holds Seminar on Women Entrepreneurship
Written on 5 Aug, 2009 at 9:01 in General News | viewed 192 times and users have made 0 comments so far
In an effort to sensitize and educate women entrepreneurs in Nigeria, the Institute of Entrepreneurs Nigeria (IEN) is organizing a seminar slated for 6th and 7th of August. Speaking with M2, the programme and strategy director of the Institute, Adebayo... (Continue reading)
How to Develop Strategic Thinking Skills in Business
Written on 5 Aug, 2009 at 8:58 in Today's Insight | viewed 155 times and users have made 0 comments so far
Strategic thinking is a process in which you develop a vision for your business and it takes a state of making use of all your thinking faculty and reasoning ability to boost your business. Remember, business is no child’s game... (Continue reading)
Journalists to Shine at SERA
Written on 4 Aug, 2009 at 16:02 in General News | viewed 122 times and users have made 0 comments so far
Preparations for the 2009 edition of the annual Social Enterprise Rewards Awards (SERA) have reached epic proportions. This year’s event, with the theme “Making The Connexions: How Business Will Affect Lives in The Next Decade” will take a critical look... (Continue reading)
Journalists to Shine at SERA
Written on 4 Aug, 2009 at 10:24 in Uncategorized | viewed 95 times and users have made 0 comments so far
Preparations for the 2009 edition of the annual Social Enterprise Rewards Awards (SERA) have reached epic proportions. This year’s event, with the theme “Making The Connexions: How Business Will Affect Lives in The Next Decade” will take a critical look... (Continue reading)
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