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August, 2009

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Royal Rumble Contest Holds amidst Fanfare

Written on 12 Aug, 2009 at 19:38 in Entertainment | viewed 175 times and users have made 0 comments so far

As part of its child right initiatives in aid of less privileged children in society, Weep Not Child Foundation, in collaboration with the Catholic Youth Organisation of Nigeria (CYON) recently held “The Royal Rumble Contest”, which was put together “to... (Continue reading)

Nigeria is Talented Debuts

Written on 12 Aug, 2009 at 18:37 in Entertainment | viewed 119 times and users have made 0 comments so far

Come December this year, the entertainment scene will be agog with excitement as SoulBase Network, organizer of “Nigeria is Talented,” arguably the first multi-talent realty TV series in the country, showcases talents from different spheres. The reality series, which, according... (Continue reading)

Ludareh Poised for the Studios

Written on 12 Aug, 2009 at 18:29 in Entertainment | viewed 141 times and users have made 0 comments so far

Interesting times are here for all ardent followers of juju music. Judging from the renewed passion and interest from young proponents like Oludare Olateju, aka Ludareh, the older practitioners need not worry about what becomes of the music genre that... (Continue reading)

Tribute to M.J on Project Fame West Africa

Written on 12 Aug, 2009 at 18:17 in Entertainment | viewed 155 times and users have made 0 comments so far

Seeing Marlon Jackson (Michael Jackson’s older brother), wearing dark shades and sitting as a guest judge with Kwame, Bibi Brew and Temitayo Ibitoye to evaluate the contestants at the Project Fame West Africa contest would excite anyone. Marlon, who was... (Continue reading)

How to Photograph Food

Written on 12 Aug, 2009 at 17:59 in Feature | viewed 559 times and users have made 1 comment so far

Like in so many areas of photography, Food Photography can also be split down into numerous different sections. We have: Packaging Food Photography, Advertising Food Photography, Editorial Food Photography…. Let’s concentrate today on editorial food photography. Because in packaging photography... (Continue reading)

Nigeria’s 5 Greatest Living Legends and Lessons for Modern Brand Builders

Written on 12 Aug, 2009 at 17:49 in Feature, News Stories | viewed 2,009 times and users have made 0 comments so far

The highly publicised ‘Nigeria’s Five Greatest Living Legends’ voting and final selection has come and gone, but it leaves us with so much to unearth as students of brand evolution. The whole initiative, which I consider very indigenous in context,... (Continue reading)

Banks’ Zero Lending: What Implications for the Economy?

Written on 12 Aug, 2009 at 17:25 in Feature | viewed 875 times and users have made 4 comments so far

Small scale entrepreneurs allege that the banks are stifling their businesses by denying them necessary credit with dire consequences on the economy. They call for a trial of the Muhammad Yunus’ model of micro-financing, but the banks aver that infrastructure... (Continue reading)

Why Maltonic Changed Its Name to Malta Gold

Written on 12 Aug, 2009 at 17:16 in Feature, News Stories | viewed 2,075 times and users have made 0 comments so far

Changes to both market and brand names sometimes suggest that brand owners are adopting a different marketing approach to their products. Changing the existing name of a product that might have been entrenched on consumers’ minds could equally be likened... (Continue reading)

Dangote: In the Eye of the Global Market

Written on 12 Aug, 2009 at 17:11 in News, News Stories | viewed 990 times and users have made 1 comment so far

Recently, Dangote Group, Nigeria’s manufacturing giant with heavy presence in sub-Saharan Africa, re-branded as part of the process of launching themselves into the global market. In this piece, Ndubuisi Eluwa, takes a look at the group’s achievements so far and... (Continue reading)

The ‘Adman’ in a Meltdown: Midwife or Middleman?

Written on 12 Aug, 2009 at 16:53 in Commentary | viewed 302 times and users have made 0 comments so far

As a fall-out of the near-disastrous upheaval in the global economy which has not spared both the advanced and emerging markets alike, most sectors are contending with the harsh realities occasioned by the economic recession. One of the business functions... (Continue reading)