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July, 2009

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Interest-Free Banking: Who Dares?

Written on 20 Jul, 2009 at 13:52 in News | viewed 286 times and users have made 0 comments so far

There is the thinking that banks can resort to interest free banking to avert the burden of cost of money on the economy. Since the global economic recession has ignited thoughts on ways of doing things differently, with the hope... (Continue reading)

Yinka Best Splashes 20 Million on New Equipment

Written on 20 Jul, 2009 at 13:12 in Entertainment | viewed 256 times and users have made 0 comments so far

Juju star artiste, Yinka Best, has invested millions of naira into securing a set of new equipment. According to the artiste’s media relations company, Shetade Images, the money was used to purchase stage and studio equipments worth N20 million and... (Continue reading)

Nigeria Model Achievers Awards Debuts

Written on 20 Jul, 2009 at 13:07 in Entertainment | viewed 2,111 times and users have made 1 comment so far

Frontline modelling agency, Mic Dunamis Global Concept, has intensified plans geared towards the hosting of the maiden edition of the Nigeria Model Achievers Awards. With the theme “Brand De Model”, the award offers a platform to celebrate models, brands and... (Continue reading)

Duracell Re-launched Amidst Funfair

Written on 20 Jul, 2009 at 13:02 in Entertainment | viewed 366 times and users have made 0 comments so far

It was so much fun at the Silverbird Galleria, penultimate weekend, as Procter and Gamble, makers of Duracell battery, treated members of the public and the media to a game of toy cars. The event was the re-launch of their... (Continue reading)

The Blazing Malta Guinness Street Dance Competition

Written on 20 Jul, 2009 at 12:57 in News | viewed 3,299 times and users have made 0 comments so far

2nd Malta Guinness Street Dance proves hugely successful for the Malta Guinness brand This year, the sun is smiling a little wider on the Malta Guinness brand and the lever behind all this success appears to be the now famous... (Continue reading)

Customer Retention through Brand Experience

Written on 20 Jul, 2009 at 12:47 in Commentary | viewed 193 times and users have made 0 comments so far

Branding is the process of turning products and companies into brands. It is the consistent and disciplined way a company communicates a brand’s essence to the public. A consumer’s response to the brand revolves around the brand’s image. Today’s consumers... (Continue reading)

Chike Ofili, Brand Consultant, Pens The Weight of Waiting

Written on 20 Jul, 2009 at 12:41 in News | viewed 322 times and users have made 0 comments so far

Selling poetry in Nigeria is similar to selling insurance. Whilst the former often challenges understanding in its elusive form, insurance is even worse, it does not only deal with the elusiveness of understanding the need for the product on offer,... (Continue reading)

What Has Daarsat Got To Offer?

Written on 20 Jul, 2009 at 12:31 in Cover | viewed 2,449 times and users have made 1 comment so far

It is more than nine months since Daar Communications launched its satellite decoder. As usual, it was accompanied by the buzz and razzmatazz that normally follow the company’s rollouts, only that this time the results are not coming in as... (Continue reading)

5 Tips For Projecting Your Product Uniqueness To Customers

Written on 20 Jul, 2009 at 10:36 in Today's Insight | viewed 132 times and users have made 0 comments so far

1. Develop savvy strategies Strategies include canvassing your customer base, figuring out who your business competitors are in your local area, and doing basic research on what appeals to your key demographic group. 2. Come up with cool tactics You... (Continue reading)

UAC Dairies’ Supreme Flavoured Milk Hits Town

Written on 16 Jul, 2009 at 17:02 in General News | viewed 267 times and users have made 0 comments so far

UAC Dairies has introduced Supreme Flavoured Milk, a brand of flavoured milk to its teeming customers. Produced using ultra high temperature (UTH) which is the safest process of milk production, Supreme Flavoured Milk has a rich creamy formulation which provides... (Continue reading)