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July, 2009

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3 Tips For Enhancing Customer Service

Written on 22 Jul, 2009 at 11:05 in Today's Insight | viewed 61 times | 0 Comments

1. Provide human-assisted service Complex customer service requests and certain transactions require human involvement. Moreover, some customer segments prefer the human touch. As such, it is important for companies to hire and retain brand-aligned people for customer service. 2. Provide... (Continue reading)

3 Tips For Enhancing Customer Service

Written on 22 Jul, 2009 at 10:58 in Today's Insight | viewed 71 times | 0 Comments

1. Provide human-assisted service Complex customer service requests and certain transactions require human involvement. Moreover, some customer segments prefer the human touch. As such, it is important for companies to hire and retain brand-aligned people for customer service. 2. Provide... (Continue reading)

Special, Loy, Others Take Over Rice Market

Written on 22 Jul, 2009 at 10:39 in General News | viewed 59 times | 0 Comments

Other rice brands are fast taking over the market as some of the popular Stallion Brands owned by The Vaswani Brothers have become very scarce while some are completely absent in the market. This was the outcome of M2’s market... (Continue reading)

Demolition Of Illegal Structures At Agege Market

Written on 22 Jul, 2009 at 10:21 in General News | viewed 56 times | 0 Comments

Shop owners and traders along the railway line at Agege market in Orile-Agege Local Council are counting their losses following a demolition exercise carried out in that area last week by the Monitoring Enforcement and Compliance unit of the Lagos... (Continue reading)

GSK: We shall Re-energize Blood Donors with Lucozade Sparkling

Written on 22 Jul, 2009 at 9:47 in General News | viewed 90 times | 0 Comments

In tandem with its brand existence, Lucozade Sparkling (convalescent), from the stable of GlaxoSmithKline Nigeria Plc has thrown its weight behind voluntary blood donation in the state. Speaking at the occasion of World Blood Donor Day which provides special opportunity... (Continue reading)

Toilet Tissue Market: How ‘Bolus Gained Dominance

Written on 21 Jul, 2009 at 13:24 in General News | viewed 105 times | 0 Comments

M2 market survey on toilet tissue papers last week confirms the leadership of the Bolus brand of toilet tissue paper. The investigation also reveals how Bolus achieved their dominance in that category. An expert in the tissue paper business, Engr.... (Continue reading)

001 Dazzles Northern Cities at Etisalat Launch

Written on 21 Jul, 2009 at 12:28 in General News | viewed 78 times | 0 Comments

001 Events Limited, Nigeria’s wave-making international events activation company, dazzled new and prospective Etisalat subscribers with full innovations and cutting edge technology in the just concluded northern region activations. The activations which shook four cities namely: Kano, Sokoto, Kaduna and... (Continue reading)

Busy Life of Lagosians Creates Market for Noodles

Written on 21 Jul, 2009 at 10:45 in General News | viewed 84 times | 0 Comments

The busy lifestyle of Lagosians is creating a huge market for noodle brands, noodle sellers have said. In a market survey by M2, last week, the sellers said that despite the economic situation, the avalanche of noodle brand in the... (Continue reading)

3 Ways To Change Your Marketing Message

Written on 21 Jul, 2009 at 10:35 in Today's Insight | viewed 55 times | 0 Comments

Be gentle. A radical shift in message is hard to accomplish; take baby steps. Evolving your value proposition from high-quality service to superior products is hard enough, so don’t try to dramatically shift your product or service image. Be consistent.... (Continue reading)

Advertising Business under Threat

Written on 21 Jul, 2009 at 9:06 in General News | viewed 55 times | 0 Comments

Advertising agencies in the state are facing hard times as the Advertising Practitioners of Nigeria (APCON) continues to impose multiple taxes. Information reaching M2 reveals that apart from the dues paid to Lagos State Signage and Advertising Agency (LASAA) for vetting... (Continue reading)

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