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July, 2009

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Golden Cords from Fleishman Hillard Business Thought Leadership Session

Written on 30 Jul, 2009 at 11:33 in Events | viewed 486 times | 1 Comment
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On many occasions, the benefits of international affiliations in the marketing communications industry have been called to question. While many people have been definite in their stand that it is just a means of pulling rank among competition, some others... (Continue reading)

Celebrity Endorsement: Building Brands with Famous Faces

Written on 30 Jul, 2009 at 11:18 in News | viewed 146 times | 0 Comments
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It’s a marriage made in heaven  marketers get their brands on the map and celebrities make a ton of additional income as living, breathing billboards. Nneka Ezinwa writes. Considering the multitude of new and similar products making a quick influx to... (Continue reading)

Making Marketing Fun

Written on 30 Jul, 2009 at 11:08 in Commentary | viewed 98 times | 1 Comment
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There could be more volumes of books and articles written on marketing or market related topics than on any other business issue that I know. Research has it that more money is ‘wasted’ in marketing than in any other human... (Continue reading)

DE-VIRGINING VIRGIN NIGERIA

Written on 30 Jul, 2009 at 10:59 in Cover, Cover Feature | viewed 675 times | 0 Comments
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After the demise of Nigerian Airways, a business agreement with Virgin Atlantic and the government of Nigeria gave birth to Virgin Nigeria. But the relationship was not  to last for long. Virgin Nigeria is now being de-Virgined and a series... (Continue reading)

Stay Fit at Work

Written on 30 Jul, 2009 at 10:54 in Today's Insight | viewed 126 times | 3 Comments

Step 1 Eat breakfast. It’s easy to get so busy that you don’t take time to eat the most important meal of the day, but health experts everywhere shout that an important step in losing weight and staying in shape is... (Continue reading)

Tips for Keeping Your Clients Coming Back, Year After Year

Written on 29 Jul, 2009 at 12:48 in Today's Insight | viewed 60 times | 0 Comments

Respond immediately. Don’t let your customers go too long without thinking of you. Give customers something personal. Calendars, note pads, and fridge magnets can be potent and popular tools for staying “top of mind”. Follow up after the sale. Contact your customers... (Continue reading)

MAN’s 37th Congress Holds in Lagos

Written on 29 Jul, 2009 at 12:36 in General News | viewed 31 times | 0 Comments

The 37th Annual General Meeting (AGM) of the Manufacturers Association of Nigeria (MAN) held last week, Thursday, July 23, at the Oranmiyan Hall, Lagos Airport Hotel, Ikeja, Lagos State. The Annual General Meeting marked the commencement of the last year... (Continue reading)

Unilever Reaffirms Commitment to Homecare

Written on 29 Jul, 2009 at 12:24 in News | viewed 79 times | 0 Comments

Unilever Nigeria Plc has strengthened its commitment towards supporting effective homecare with the recent launch of a nationwide campaign for Omo Multiactive Detergent which gives bursary awards to over 240 mothers to support their children’s education and general well being.... (Continue reading)

Gulder Ultimate Search VI: What Do We Really Expect?

Written on 28 Jul, 2009 at 8:34 in Entertainment | viewed 615 times | 0 Comments
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This week, the struggle continues for the 10 heroes who ventured into the legendry Ondo forest in Agba in Osun State. The fact that the search is taking place in the forest would have made them prepare their minds for... (Continue reading)

10 Ways to be a Great Manager

Written on 28 Jul, 2009 at 8:28 in Today's Insight | viewed 73 times | 0 Comments

1. Create a Plan of Action. You can’t be a great leader until you know what you’re trying to achieve. Based on what you want to achieve, write out your goals, and sketch out some general ways to reach those... (Continue reading)

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