Recently, it was time for multiple award-winning singer, Innocent Ujah Idibia, popularly known as Tuface, to celebrate with his his friends, colleagues, well-wishers and fans. The event was his tenth anniversary as a recording and performing artiste. The said event,... (Continue reading)
A fundamental rule of lovemark is that customers own the brand. It is easy to surround consumers with your images and messages but it is tough to connect with their emotions Here are 5 tips to get started 1. Forget... (Continue reading)
Lovers of TV drama are in for an addictive, sense-stirring combination of taut drama and riveting suspense guaranteed to meet the entertainment needs of even the most particular viewer, as a new TV drama series, So Wrong, So Write, debuts.... (Continue reading)
Adebola Babatunde Ladies and gentlemen, announcing the arrival of flight C-2009 – an interactive article written in the spirit of the Cannes Festival of Advertising. Like Etisalat’s 9jillion offer, your reward won’t be proudly 9ja. But it’s more something special than... (Continue reading)
The damning report by France-based The Africa Report that only four Nigerian banks are strong is creating ripples in the industry and banks are struggling to refute the story, fearing customers’ reaction. But are Nigerians actually listening? Asuquo Ekeng writes. At... (Continue reading)
1. Get up behind your desk If an effective manager sees a challenge, he will set direction, then enthuse and engage people’s hearts to follow. Get up from behind the desk. 2. Recruit new competencies All managers have to treat hiring... (Continue reading)