July, 2009

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GSK Panadol Partners with Community Pharmacists

GlaxoSmithKline Nigeria Plc, makers of Panadol, has restated the importance of continuous learning for community pharmacists to improve the overall standard of healthcare services and well being of Nigerians. The Marketing Director of GlaxoSmithKline, Mrs. Hannah Oyebanjo, said that “GSK... (Continue reading)

IDL Repositions Veletta Wine

In a bid to renew one its non-alcoholic wine brand, Intercontinental Distillers Limited (IDL) has re-introduced Veleta into the Nigerian wine market. Speaking at the re-launch, Bayo Oke, Asst. General Manager, Marketing, disclosed that the company is poised to re-position... (Continue reading)

Starcomms Introduces ‘Direct Access to CEO’

Starcomms Nigeria Plc has introduced a business practice in the country with a direct access from its customers to the Chief Executive Officer. M2 gathered that the company recently initiated a feedback access direct from subscribers to Mr Maher Qubain,... (Continue reading)

141 Wins First Bank Pitch

Sequel to our report on the First Bank business pitch which has been on for a couple of weeks, M2 can disclose that the pitch has been concluded with the business going the way of 141-Worldwide. According to M2 investigation,... (Continue reading)

Sports Marketing Industry Feeling Pinch Of Hard Times

By Teresa F. Lindeman Associated Press Ben Roethlisberger has his milk moustache touched up as he is photographed for an advertisement. TAMPA, Fla. – Most Pittsburghers probably didn’t notice when the Arena Football League decided last December to suspend its... (Continue reading)

Brand Multiple Personality Disorder?

Brand Multiple Personality Disorder?

Tomi Ogunlesi Personality is a very fundamental element of the human make-up, and each one of us, as individual constituents of a mass population, is clearly distinguished by our unique identities. When a person loses grip on his identity, psychological... (Continue reading)

AAAN 36th AGM: What Difference Can it Make on the ‘Rebranding Nigeria’ Campaign and the Industry?

With the 36th Annual General Meeting of the Association of Advertising Agencies of Nigeria (AAAN) holding in a week’s time, O’Lekan Babatunde sets some agenda with respect to the future and continued existence of the AAAN as one single professional... (Continue reading)

GMN Roundtable II: Why Brand Owners Want to Remain Connected with the Dynamic Youth Market

GMN Roundtable II: Why Brand Owners Want to Remain Connected with the Dynamic Youth Market

During the second edition of the quarterly GMN Round Table that held penultimate week, upwardly mobile professionals from the branding and marketing industry convened and kicked around the theme: Connecting with the Dynamic Youth Market. Ralph Tathagata reports.  Introduction To... (Continue reading)

Nando’s Takes The Art Of PERI-PERI To Yabatech

Nando’s, the finest casual experience in dinning with the art of peri-peri, has introduced ‘The Worldwide Art initiative’ to Yabatech School of Art and Design. The initiative is a competition aimed at giving international exposure and leverage to up-and-coming artists.... (Continue reading)

Chi: Watch that Yoghurt!

Chi: Watch that Yoghurt!

The Nigerian reading public can still recall some cases of contaminated consumer products that had received much publicity and little punishment or action against default manufacturers, from the killer infants Pfizer Drugs in Kano to poisonous My Pikin teething mixture... (Continue reading)

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