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July, 2009

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The Mesmeric Power of Music

Written on 8 Jul, 2009 at 14:02 in News | viewed 187 times and users have made 0 comments so far
The Mesmeric Power of Music

Nneka Ezinwa examines the significance of music in life and advertising ‘I’ve often wondered – how did it all start? Who found out that nothing can capture a heart like a melody can? Well, to whoever it was I’m a... (Continue reading)

Persuading More Effectively; Nonverbal Strategies That Work

Written on 8 Jul, 2009 at 13:54 in Today's Insight | viewed 162 times and users have made 0 comments so far

1. Touching There have been countless studies on the power of touch, and its effectiveness on persuasion. Touching not only increase perception significantly, it also causes customer to evaluate an organization’s goods and services favorably, thereby helping to increase sales.... (Continue reading)

Brand Regimensfs Takes Dettol on Schools Health Campaign

Written on 7 Jul, 2009 at 16:11 in General News | viewed 290 times and users have made 0 comments so far

Inundated by the need to increase patronage in a market that is slowing down, Rekitt Benkiser has appointed Brand Regimensfs for its Dettol brand activation in selected primary schools in the country. According to our source, the self styled ‘equity... (Continue reading)

ACAMB Insists Nigerian Banks are Healthy

Written on 7 Jul, 2009 at 16:05 in General News | viewed 138 times and users have made 0 comments so far

The Association of Corporate Affairs Manager of Banks (ACAMB) has come out in stout defence of the healthy financial state of Nigerian banks. This is coming on the heels of startling disclosures made by The Africa Report, a bi-monthly published... (Continue reading)

SEC Intervenes in the Management of Afroil

Written on 7 Jul, 2009 at 16:01 in General News | viewed 119 times and users have made 0 comments so far

Violation of the Investment and Securities Act, 2007 as well as the Rules and Regulations of the Securities and Exchange Commission (SEC) has compelled the regulatory agency to intervene in the management of Afroil Plc. Lanre Oloyi, SEC’s Head, Media,... (Continue reading)

Johnson Salako Regains Freedom From EFCC

Written on 7 Jul, 2009 at 15:50 in General News | viewed 297 times and users have made 0 comments so far

The rule of law prevailed last week in the case of alleged NCC waiver that pitched Mobitel against the EFCC. The Federal High Court in Abuja last week ordered the immediate release of Salako by the financial crimes agency. Following... (Continue reading)

Olarewaju Adekanmbi Wins Ecobank’s Jeep

Written on 7 Jul, 2009 at 15:44 in General News | viewed 142 times and users have made 0 comments so far

The customer update promo of Ecobank Nigeria, last week, threw up a driver, Olarewaju Adekanbi, as winner of the jeep star price. Segun Ogunsanya, the bank’s group head, retail banking, disclosed at the prize presentation that the customer update was... (Continue reading)

Sony Electronics Dazzle With Bravia LCD TV

Written on 7 Jul, 2009 at 15:42 in General News | viewed 570 times and users have made 0 comments so far

Sony Corporation, makers of Sony electronics, is dazzling consumers of her electronics brand with her flagship brand of BRAVIA LCD TV range which comprise 35 models of varying screen sizes. This range of products was unveiled during the recent opening... (Continue reading)

Market Report: Milo Leads Cocoa Beverages

Written on 7 Jul, 2009 at 15:41 in General News | viewed 483 times and users have made 0 comments so far

Milo, a brand of chocolate drink from the stable of Nestle, is currently enjoying massive patronage in the markets, reports Ndubisi Eluwa, M2’s Market reporter. A real market survey of the cocoa beverage category by M2, last week, revealed that... (Continue reading)

Crystalife Joins Insurance Awareness Campaign

Written on 7 Jul, 2009 at 15:39 in General News | viewed 110 times and users have made 0 comments so far

The Chief Executive Officer of Crystalife Assurance Limited, Mrs. Oluseyi Ifaturoti, has said that despite the huge benefits offered by insurance policies, long-held misconceptions, stereotypes and ignorance have for a long time been the bane of the risk management business... (Continue reading)

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