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July, 2009

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Close Up: Promoting Oral Health through Emulation

Written on 13 Jul, 2009 at 13:07 in News | viewed 340 times and users have made 0 comments so far

The hallmark of successful brands is in both their creativity and sensitivity to developments in their market segment. These involve the ability to not only meet the expected level of quality in product delivery but their high level of consistency... (Continue reading)

The Heart of Branding

Written on 13 Jul, 2009 at 12:55 in Commentary | viewed 201 times and users have made 0 comments so far

Tony Ajah The subject of branding is a very serious and important issue as far as the present business climate is concerned. Every body talks about it. It is indeed the soul of any budding establishment. Every organisation, whether... (Continue reading)

Personal Branding in Corporate Setting

Written on 13 Jul, 2009 at 12:42 in Commentary | viewed 759 times and users have made 0 comments so far

Yinka Olaito We all have the potentials to become entrepreneurs. But not everyone will pursue that line. This may be due to the fear of loss of regular monthly income guarantees. The fact though is that we will all... (Continue reading)

How We Transfered the Star Brand Status to the Consumer – Ted Mukoro

Written on 13 Jul, 2009 at 12:34 in Cover | viewed 834 times and users have made 0 comments so far

Uncle Ted Mukoro is Star personified. Having helped in nurturing the Star brand to a lofty height his career eventually came to a climax with the “Shine Shine Bobo” campaign which he personally wrote and voiced. He rose through the... (Continue reading)

What Makes The Brand Stand Out? Experts Respond to M2

Written on 13 Jul, 2009 at 12:20 in Cover | viewed 489 times and users have made 0 comments so far

Consistent Quest for Brand Relevance Is star 60 years already? Looks and feels like a 20 year old brand. This top-of-the -mind perception of mine tells a lot about the brand. Firstly, the managers of the brand have been... (Continue reading)

Star Lager: 60Years,10 Billion Bottles, And Still Counting

Written on 13 Jul, 2009 at 12:09 in Cover Feature, News | viewed 2,228 times and users have made 1 comment so far

An enduring brand is a legacy to its owner, including the consumers who are brand loyalists. Such brands transcend the rational to operate on an emotional platform with its consumers. Having successfully navigated the Nigerian marketing landscape for 60 years,... (Continue reading)

Tips on how to start a small scale business

Written on 13 Jul, 2009 at 11:42 in Today's Insight | viewed 4,099 times and users have made 0 comments so far

Small scale business is the alternative of both medium and large scale. Approaching the business the right way with the right ideas and strategy will help your business better. These are things to be considered before embarking into the business.... (Continue reading)

How to Give an Effective Employee Evaluation

Written on 10 Jul, 2009 at 9:24 in Today's Insight | viewed 137 times and users have made 0 comments so far

1. Be sure that your employee has been given a job description and knows what he or she is being evaluated against. 2. Let the employee see a blank copy of the evaluation form and have him or her fill... (Continue reading)

Tips for Productivity and Happiness at Work

Written on 9 Jul, 2009 at 9:28 in Today's Insight | viewed 136 times and users have made 0 comments so far

1 Write stuff down. The first and most important means to getting things done at work is to keep a to-do list and update it daily, if not hourly. 2 Spend less time reading e-mail and blogs. A piled up... (Continue reading)

The Mesmeric Power of Music

Written on 8 Jul, 2009 at 14:17 in News | viewed 143 times and users have made 0 comments so far

Nneka Ezinwa examines the significance of music in life and advertising ‘I’ve often wondered – how did it all start? Who found out that nothing can capture a heart like a melody can? Well, to whoever it was I’m a... (Continue reading)