By Azuka Onwuka “Quality excites a customer; sound customer care thrills him; a combination of the two sweeps him off his feet and he is hooked for good.” In branding, one area that is so simple and yet so neglected... (Continue reading)
As part of the efforts of the new management of Wema Bank at raising a formidable financial institution, Samuel Bolarinde has been appointed to Chair the Board of Directors. He replaces, Festus Oladejo Ajani, who occupied the position on acting... (Continue reading)
Ecobank Transnational Inc has the ambition of painting the middle of Africa blue with the Ecobank blue. Arnold Ekpe, the bank’s Group Chief Executive disclosed lately in Lagos. The bank’s geographical coverage focus is the middle of Africa, specifically, areas... (Continue reading)
Nigeria Bottling Company has emphasised its commitment to the long term development of human capital in Nigeria through its staff training and skills acquisition programmes. Speaking at the 57th Annual General Meeting of the Company in Lagos the Chairman, Ambassador... (Continue reading)
By Azuka Onwuka “Quality excites a customer; sound customer care thrills him; a combination of the two sweeps him off his feet and he is hooked for good.” In branding, one area that is so simple and yet so neglected... (Continue reading)
A legend has moved on. He was our childhood hero. He inspired the world through voice and dance. His legacy will be kept alive forever through the entertainment goldmine he excavated for us. Elcee McEdwards and Nneka Ezinwa write. ... (Continue reading)
The continuity factor has continued to play out in the nation’s financial sector with the handing over of another bank to core-investors shortly after the change of guards at the CBN. Kenneth O Eze looks at the divestment of Odu’a... (Continue reading)
Tomi Ogunlesi The next time you’re online, which I guess is probably right now (probably reading M2 weekly online) or anytime from now, cut and paste this link into your browser – http://adsoftheworld.com/media/print/sharpie_permanent_marker_fiery_fries. It’s an amusing and at the same... (Continue reading)
Yinka Olaito Anytime I see a skyscraper, I often imagine the strength of the structure that carries the superstructure we see. The underneath structure, though not seen, is a major factor on the well-being of the superstructure and its occupants.... (Continue reading)
1. Product/Service Definition Describe your product or service in simple and easy-to-understand terms. Consider this message to be a written version of your 30 to 60-second “elevator speech” that clearly describes your company’s mission and raison d’être. 2. Target Audience... (Continue reading)