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June, 2009

4 Imperatives for becoming a columnist

Written on 3 Jun, 2009 at 8:00 in Today's Insight | viewed 753 times and users have made 0 comments so far

Becoming a columnist is a career goal many writers and journalists aspire to achieve. Columns are usually magazine and newspaper staples, written at specific intervals such as daily or monthly. Columns consume little of a publication’s precious space and devote... (Continue reading)

MarketingMix Consolidates Position With Unilever

Written on 2 Jun, 2009 at 11:24 in News Stories | viewed 698 times and users have made 1 comment so far

MarketingMix and Company Limited, a Lagos based brand strategy and communications firm, recently consolidated on its reputation in the marketing communication industry. The company has boosted its portfolio with its appointment as Public Relations Consultant for several brands on the... (Continue reading)

Avoiding Peer Pressure at Work

Written on 2 Jun, 2009 at 9:30 in Today's Insight | viewed 683 times and users have made 0 comments so far

Step 1: The first key to avoiding peer pressure in the workplace is having a distinct set of personal values that you stick to no matter what. There are always going to be those who have different values than you,... (Continue reading)

Managing Your Brand In The Sponsorship Space!

Written on 1 Jun, 2009 at 9:29 in Sponsorship | viewed 624 times and users have made 0 comments so far

Passion Drivers™ is Octagon’s ground-breaking proprietary research programme, the first study of its kind, which assesses why fans love sport, music and entertainment. The deep insight it provides into fans’ passions enables brands to get inside the hearts and minds... (Continue reading)

Tagged with: Sponsorship Trends

Losing focus in The hunt for Market share: The Guldermax Story

Written on 1 Jun, 2009 at 9:12 in News | viewed 1,672 times and users have made 0 comments so far

“I WANT A GULDER” SAYS THE CUSTOMER “WHICH ONE?” ASKS THE BARMAN. Despite the insistence of marketing experts like Al Ries that extensions weaken brands while contraction strengthens them, many brand owners refuse to see why they should not... (Continue reading)

Of Local Champions, Purposeful Advertising And Global Icons

Written on 1 Jun, 2009 at 8:54 in Commentary | viewed 375 times and users have made 0 comments so far

Tomi Ogunlesi I am putting ink to the sheet for this article on May 25 – ‘Africa Day’ as it has come to be annually commemorated. A couple of days ago, poring over the latest listing of top 100... (Continue reading)

Good Showing For Genevieve’s Pink Ball

Written on 1 Jun, 2009 at 6:20 in Entertainment | viewed 1,166 times and users have made 1 comment so far

Cancer is believed to be highly preventable if the affected victim is screened early and treated or operated on. Latest statistics show that about 9000 Nigerian women are afflicted annually, indicating a steep rise of cancer victims especially in women... (Continue reading)

Tactical De-marketing: Is GTBank Riding On The Crest Of KYC?

Written on 1 Jun, 2009 at 3:43 in News | viewed 1,379 times and users have made 2 comments so far

In the face of increasing competition among banks, several banks are coming up with innovations, some good, some not so good to market and retain market share. Thus leading to frustrations faced by the banking public in the hands of... (Continue reading)

Goodbye To Gulder Max

Written on 1 Jun, 2009 at 1:14 in Cover | viewed 1,209 times and users have made 0 comments so far

“A man was here”, the Gulder Max advertising read, with an image of an empty cup presumably ‘downed’ by a consumer. But the questions on the lips of watchers and consumers are: “Where has the Man gone?”, “Is he dead... (Continue reading)

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