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June, 2009

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Traditional Advertising vs. Branded Content 2

Written on 30 Jun, 2009 at 17:46 in Commentary | viewed 228 times | 0 Comments

By Bill Chipps Let me first apologize for the long pause between the first part of this write up and this concluding part. As good marketing and brand management students/lecturers and professors (you can figure out where you fall into), I... (Continue reading)

Traditional Advertising vs. Branded Content 2

Written on 30 Jun, 2009 at 11:43 in Commentary | viewed 117 times | 0 Comments

By Bill Chipps Let me first apologize for the long pause between the first part of this write up and this concluding part. As good marketing and brand management students/lecturers and professors (you can figure out where you fall into), I... (Continue reading)

Corporate Rebranding and Its Implications to the Business World

Written on 30 Jun, 2009 at 11:33 in General News | viewed 290 times | 0 Comments
Corporate+Rebranding+and+Its+Implications+to+the+Business+World

Vincent Braimah It takes years to build a strong brand; but sometimes the need to change the design of your logo or company name to meet your future business objectives arises. This is where the tasks of rebranding and re-aligning the... (Continue reading)

Zain Invests $25 Million in Customer Care Expansion Projects

Written on 30 Jun, 2009 at 10:12 in General News | viewed 143 times | 0 Comments

Zain Nigeria has revealed that it has invested over $25m in far-reaching initiatives to enhance its performance in the provision of superior customer service to its customers. The Chief Operating Officer (COO) of Zain Nigeria, Khaled Khorshid, revealed that the... (Continue reading)

Wemy Industries Boosts Lifestyle With Panty-Liners, Incopad

Written on 30 Jun, 2009 at 10:05 in General News | viewed 208 times | 1 Comment

Wemy Industries, Nigeria’s foremost indigenous diaper and sanitary pad makers, have innovated to support healthcare services and personal hygiene. The company recently introduced Incopad and Panty Liners for ladies between the age brackets of 14 to 60.. Ademola A Odunaiya,... (Continue reading)

Orange Drugs Rallies To Save Delta Soap From Fakes

Written on 30 Jun, 2009 at 9:46 in General News | viewed 195 times | 0 Comments

In an effort to save Delta Soap from fakery and adulteration, Orange Drugs Ltd, makers of Delta Soap has embarked on campaign rallies in all the markets in Lagos metropolis. These rallies according to Amaka Nwabuna, the company’s group brand... (Continue reading)

TQC Summons Business Leaders to Nigeria For Africa

Written on 30 Jun, 2009 at 9:05 in General News | viewed 75 times | 0 Comments

On Wednesday, July 1, African business leaders will gather in Lagos for the 2009 Fleishman Hillard Thought Leadership Session, tagged, “Reinvigorating Investor Confidence in Africa.” The session hopes to evolve ways of ensuring that Africa’s business potentials are harnessed fully.... (Continue reading)

The Marketing Orchestra celebrates 1st Anniversary

Written on 30 Jun, 2009 at 9:03 in General News | viewed 59 times | 0 Comments

Global communications Network clocked one recently and has been counting its achievements. “In realisation of our vision to become a truly global company, we sought for a network that offers knowledge sharing , capacity building and most importantly networking. Today,... (Continue reading)

7 Hot Tips For Youth Marketing

Written on 30 Jun, 2009 at 8:59 in Today's Insight | viewed 80 times | 0 Comments

1.            Provide a reason They want to buy into more than “this latest product/service is best”. Think more deeply about the rationale, what is the bigger picture? 2. Thrive does not equal Survive You must evolve and grow with them... (Continue reading)

Tu Face, P Square, Bigiano, top Nominees list of the SMVA 2009

Written on 29 Jun, 2009 at 16:34 in Entertainment | viewed 391 times | 0 Comments
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Multiple Award-winning African artiste of Nigerian origin, Tu Face Idibia, alongside Bigiano, Nigerian Music industry’s epitome of perseverance, and one of the most successful duos ever to come out of Africa, P Square, are topping the list of Nominees for... (Continue reading)

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