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May, 2009

Branding For Global Competitiveness

Written on 26 May, 2009 at 3:28 in Cover | viewed 339 times | 1 Comment

    Penultimate week, international brand experts, Al and Laura Ries, were in Nigeria to address the issue of Branding for Global Competitiveness in an emerging market like Nigeria. A couple of their Nigerian counterparts like Phil Osagie and Chris Ogbechie were... (Continue reading)

2Face: 10 Years And Still Riding High

Written on 25 May, 2009 at 12:57 in Commentary | viewed 796 times | 0 Comments
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  Elcee McEdwards   One of the leading lights in Nigeria ’s music industry, Tuface Idibia, has come a long way. Call him an international star and you are not very far from the truth. Last week, 2Face fete the media to kick... (Continue reading)

“Good People, Great Nation” Is Not Sellable – Al Ries

Written on 25 May, 2009 at 8:39 in Cover Feature | viewed 126 times | 0 Comments
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Elcee McEdwards and Ralph Tathagata had the opportunity of dragging world renowned marketing and branding experts, Al and Laura Ries, into the ‘Great Rebranding Nigeria Debate’ in an exclusive interview. Their views are apt, instructive and straight to the point.... (Continue reading)

Charly Boy Leads Stars To Abuja Change Concert

Written on 25 May, 2009 at 6:50 in Entertainment | viewed 336 times | 0 Comments
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    By Elcee McEdwards and Nneka Ezinwa   Two things are bound to change come May 29, 2009 as Nigeria commemorates a decade of civil rule.   One, Super-Eagles plays the Republic of Ireland in an international friendly. Win or loose, Coach Shuaibu Amodu... (Continue reading)

Rebranding Nigeria - The Soludo Example

Written on 25 May, 2009 at 3:04 in Feature | viewed 590 times | 0 Comments
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Joe Anatune   Commodity versus Brand A colleague, who from all indications has lost faith and hope in the Nigerian project, wondered the other day, whether Nigeria is a brand in the first instance and how come everybody is shouting to the... (Continue reading)

Hyundai Scores 1st in Imported Units

Written on 15 May, 2009 at 14:49 in Brand & Product Reviews | viewed 278 times | 0 Comments

According to figures released by the Korean Automotive Manufacturers Association (KAMA), Hyundai Motors Nigeria Limited, a big brand in the Nigerian auto industry, imported more vehicles into Nigeria than other Korean brands competing in the country. Hyundai imported... (Continue reading)

5 Questions That Determine If Customers Will Come Back

Written on 15 May, 2009 at 1:40 in Today's Insight | viewed 95 times | 0 Comments
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  The best way an entrepreneur can retain dedicated customers is to keep them in mind and think of them as the real business; instead of the product or services offered. However, to keep customers in mind, here are some helpful... (Continue reading)

Political Branding: Can ANC Come Out From The PDP?

Written on 11 May, 2009 at 10:30 in Commentary | viewed 121 times | 0 Comments
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Adebola Babatunde   South Africans have spoken. Through their votes, they have told anybody who cares to listen that they want a big head as their head; Jacob Zuma by name, Zulu by tribe, rapist by allegation, HIV positive by word of... (Continue reading)